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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How to Conduct a Marketing Analysis
By Adam Uzialko | September 04, 2020

A marketing analysis helps you improve your strategy to engage more of your audience, generate more leads and drive sales. This guide explains how to conduct a marketing analysis for your business.

Advice
What is the easiest way to market my business?
By Ochoche David | 11 Answers | Last Activity on September 02, 2020

I?m a professional web designer, digital marketer, and writer. I'm looking for information on how to grow my business gradually each day. I want to hear and learn from different people on their...

Article
The 5 Best Sources of B2B Lead Prospects
By Max Freedman | September 01, 2020

Prospects are the members of your audience who engage enough with your brand that they are likely to become customers. They are critical to generating new business. Here's where to find B2B leads.

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Article
5 Tips for Learning About Your Audience With Google Analytics
By Chris Christoff | August 28, 2020

Looking for a way to learn about your target audience? You can gain valuable insights on how people engage with your website with Google Analytics.

Article
5 Ways to Boost Landing Page Conversions
By Thomas Griffin | August 28, 2020

Get more from your landing page, regardless of your industry or what you want to offer to subscribers.

Advice
How do I track and identify visitors to my B2B web site?
By William Nixon | 4 Answers | Last Activity on August 28, 2020

My web site, PreemploymentDirectory.com, is a resource for HR professionals to find a background screening firm so it is important that I know who is visiting our site.

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Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Sammi Caramela | August 28, 2020

Looking for digital marketing tools for your small business? Here's how to choose the ones that are best for you.

Article
Guide to Email Marketing
By Kiely Kuligowski | August 27, 2020

Email marketing is critical for small businesses. Here's your step-by-step guide on how to do it.

Article
How to Borrow Proven B2C Marketing Methods for Your B2B Needs
By Annabel Maw | August 26, 2020

The tactics employed in B2B and B2C marketing aren't as different as you might think. Here are four ways to bring elements of consumer-focused marketing into your B2B strategies.

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Article
7 Tips for Planning an Explainer Video That Can Increase Profit
By Greg Ball | August 26, 2020

There's a planning process you can use to increase the effectiveness of your explainer videos to make them more profitable.

Article
Is Advertising on Instagram Worth It?
By Sammi Caramela | August 26, 2020

Advertising on Instagram could be a great way to attract new audience members with striking visuals. But is it right for your business?

Advice
How do you feel about SMS (Text Messaging) Marketing?
By Catrina Sharp | 17 Answers | Last Activity on August 26, 2020

We wrote a post on the Advantages of SMS Marketing (http://bit.ly/14947ZM) recently. We have had a large response to it on LinkedIn and other sites we have shared it on. As entrepreneurs and business...

Article
20 Free Advertising Channels for Increased Visibility on a Budget
By Scott Gerber | August 25, 2020

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

Article
How Your Email Newsletter Can Generate New Sales
By Thomas Griffin | August 25, 2020

Your email newsletters can yield big results for your sales and engagement.

Article
Everything You Need to Know About E-A-T to Boost Your SEO
By Jared Atchison | August 24, 2020

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.

Article
The Importance of Social Media Monitoring for Customer Experience
By Max Freedman | August 24, 2020

Monitoring your social media accounts gives you insight into what your customers are discussing, thus helping you to meet their needs and boosting satisfaction.

Advice
What is the future of email marketing?
By Andrew Martins | 7 Answers | Last Activity on August 24, 2020

I'm working on a story for Business News Daily and I was wondering what the future of email marketing looks like. Are there new regulations to worry about either recently made into law or on the...

Advice
When starting a list for email marketing, is it appropriate to add contacts to the list without the person signing up for the list?
By Jeff Hale Ph.D. | 40 Answers | Last Activity on August 23, 2020

Let?s say you are new start up and you don?t yet have a large following. However, you want to send an email newsletter to people with whom you have some connection and probably have an interest in...

Article
Customers Own Their Data: If You Want To Use It, You Need To Ask for Permission
By Or Lenchner | August 21, 2020

Transparency and clarity must lead all data collection practices.

Article
How to Reach More Customers With Tripwire Marketing
By Chris Christoff | August 21, 2020

Tripwire marketing is a great way way to generate more sales, nurture leads and grow your business.

Article
The 3 C's of Effective Marketing
By Sammi Caramela | August 20, 2020

Running an effective marketing campaign doesn't have to be complicated. Just remember the three C's of marketing.

Article
How to Team Up with Other Businesses to Tackle a Common Problem
By Andrew Martins | August 19, 2020

Learn how Blast Beat Network helps multiple online media outlets band together to boost their advertising power while rising to the challenge of serving a misunderstood audience.

Article
The Ads Affair: How the Industry Has Changed and Is Changing
By Boris Pfeiffer | August 18, 2020

With consumers more savvy to advertising efforts and aware of privacy concerns, companies are having to rethink how they promote their products and services.

Article
5 Effective Ways to Beat Your Competition
By Max Freedman | August 18, 2020

There are several strategies you should be using to ensure you stay ahead of your competitors.

Article
Three Martech Trends You Should Know in 2020
By Jared Atchison | August 18, 2020

Here are the MarTech trends that will impact your business in 2020 and beyond.

Article
5 Ways to Drive Better Results From Your Email Newsletter
By Liviu Tanase | August 17, 2020

Your email newsletter helps you connect with you audience, strengthen your brand and boost sales. Here's how to drive better results from the emails you send.

Article
How to Find Marketing Opportunities With Google Analytics
By Chris Christoff | August 17, 2020

Google Analytics can help you make some very effective marketing decisions.

Article
5 Ways to Improve Your Mobile Marketing Strategy
By Syed Balkhi | August 17, 2020

As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more.

Article
4 Low-Cost Online Marketing Strategies
By Thomas Griffin | August 17, 2020

Not all online marketing has to break your budget. There are several tactics you can implement when resources are tight.

Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | August 14, 2020

Push and pull marketing complement one another. Your business needs a mix of push and pull marketing for a truly comprehensive marketing strategy.