Marketing Strategy

Want to use Facebook in your marketing strategy? Here's how to turn its Messenger feature into a marketing tool.

Are you looking for a way to see explosive sales and lead generation results? Flash sales are an effective, flexible solution.

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

Optimizing your business's Facebook page is a good way to drive engagement. Here's how to get more likes and shares on Facebook.

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

Brainstorming content ideas for future posts isn't always easy, but it's a necessary step in the creative process.

Your choice of a domain name is important. Here's how to make sure you choose the right domain name for your business.

Closing a sale is an art. With these five steps, you can close any sale and build an ongoing relationship with a prospect or client.

A visitor's user experience on your website goes a long way toward determining whether they buy from you regularly or never return.

If you want to be able to sell your business's products and services with ease, this guide has the tips you need to make it happen.

The effects the pandemic has had on small businesses could be long-lasting. It's crucial to adopt a practical and forward-looking marketing strategy.

Getting new email subscribers is a worthy goal, but keeping them engaged is even more important.

Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.

Here are four tips to differentiate your store and appeal to potential shoppers or stay top of mind with current customers.

Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

Google Ads can make a company more successful if the campaign is implemented correctly.

A marketing analysis helps you improve your strategy to engage more of your audience, generate more leads and drive sales. This guide explains how to conduct a marketing analysis for your business.

Prospects are the members of your audience who engage enough with your brand that they are likely to become customers. They are critical to generating new business. Here's where to find B2B leads.

Looking for a way to learn about your target audience? You can gain valuable insights on how people engage with your website with Google Analytics.

Get more from your landing page, regardless of your industry or what you want to offer to subscribers.

Looking for digital marketing tools for your small business? Here's how to choose the ones that are best for you.