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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
The Power of Facebook Messenger as a Marketing Tool
By Simone Johnson | October 05, 2020

Want to use Facebook in your marketing strategy? Here's how to turn its Messenger feature into a marketing tool.

Article
How to Host Your First Flash Sale
By Thomas Griffin | October 01, 2020

Are you looking for a way to see explosive sales and lead generation results? Flash sales are an effective, flexible solution.

Article
48 Free Websites to List Your Business
By Max Freedman | October 01, 2020

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

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Article
Be More Likable: 11 Ways to Improve Your Facebook Page Instantly
By Max Freedman | October 01, 2020

Optimizing your business's Facebook page is a good way to drive engagement. Here's how to get more likes and shares on Facebook.

Article
Choosing the Best Online Reputation Management Service
By Karina Fabian | September 28, 2020

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

Article
Break Writer's Block with These 6 Brainstorming Tips
By Syed Balkhi | September 25, 2020

Brainstorming content ideas for future posts isn't always easy, but it's a necessary step in the creative process.

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Article
Business Domain Names: Everything You Need to Know
By Max Freedman | September 25, 2020

Your choice of a domain name is important. Here's how to make sure you choose the right domain name for your business.

Article
Sign on the Line: 5 Steps to Closing the Sale
By Max Freedman | September 24, 2020

Closing a sale is an art. With these five steps, you can close any sale and build an ongoing relationship with a prospect or client.

Article
Key User Experience Principles to Boost Your Site Conversion Rate
By Daniel Ndukwu | September 22, 2020

A visitor's user experience on your website goes a long way toward determining whether they buy from you regularly or never return.

Article
Sales Tips 101: How to Sell Anything to Anybody
By Max Freedman | September 22, 2020

If you want to be able to sell your business's products and services with ease, this guide has the tips you need to make it happen.

Article
Thriving Beyond COVID-19: The New Marketing Model for Small Businesses
By Paxton Gray | September 21, 2020

The effects the pandemic has had on small businesses could be long-lasting. It's crucial to adopt a practical and forward-looking marketing strategy.

Article
5 Content Ideas to Keep Your Email Subscribers Engaged
By Liviu Tanase | September 17, 2020

Getting new email subscribers is a worthy goal, but keeping them engaged is even more important.

Article
Scale Your E-Commerce Business Using This Beginner-Friendly Facebook Ads Strategy
By Razvan Romanescu | September 17, 2020

Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.

Article
Maintaining the Personal Touch Without In-Person Interaction: How Small Businesses Can Translate Their Business's Spirit Online
By Rich Rao | September 16, 2020

Here are four tips to differentiate your store and appeal to potential shoppers or stay top of mind with current customers.

Article
How B2B Small Businesses Can Customize Their Social Media Marketing Strategies
By Ming-Yi Wu | September 10, 2020

Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.

Article
7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | September 08, 2020

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | September 04, 2020

Google Ads can make a company more successful if the campaign is implemented correctly.

Article
How to Conduct a Marketing Analysis
By Adam Uzialko | September 04, 2020

A marketing analysis helps you improve your strategy to engage more of your audience, generate more leads and drive sales. This guide explains how to conduct a marketing analysis for your business.

Article
The 5 Best Sources of B2B Lead Prospects
By Max Freedman | September 01, 2020

Prospects are the members of your audience who engage enough with your brand that they are likely to become customers. They are critical to generating new business. Here's where to find B2B leads.

Article
5 Tips for Learning About Your Audience With Google Analytics
By Chris Christoff | August 28, 2020

Looking for a way to learn about your target audience? You can gain valuable insights on how people engage with your website with Google Analytics.

Article
5 Ways to Boost Landing Page Conversions
By Thomas Griffin | August 28, 2020

Get more from your landing page, regardless of your industry or what you want to offer to subscribers.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Sammi Caramela | August 28, 2020

Looking for digital marketing tools for your small business? Here's how to choose the ones that are best for you.