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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
A Step-By-Step Guide to Taking Your E-Commerce Business Global
By Taral Patel | August 14, 2018

Going global with your e-commerce business requires careful planning and a solid strategy. Here are four steps to ensure success.

Article
How Starting a Business is Similar to Starting a Marriage
By Malini Bhatia | July 25, 2018

Starting a relationship has many similarities to starting a business.

Article
How the Niche Marketing Agency Is Taking Over
By Albizu Garcia | July 25, 2018

All-purpose marketing companies are giving way to highly specialized ones.

Article
Amazon Brand Registry 2.0: What’s New and What’s Still Missing
By Michael Anderson | July 03, 2018

To combat counterfeiting issue, Amazon has released Brand Registry 2.0. Here's what's you need to know as a seller.

Article
The Best Data-Driven Marketers Do These 5 Things
By Meg Goodman | June 07, 2018

See the top five things the best data-driven marketers do and how you can do them too.

Article
The Solution to Conflict Between Marketing and Sales? A Clearly Defined Process
By Matt Stoyka | April 26, 2018

Marketing and sales teams can sometimes be at odds. When both teams are aligned, everyone wins. Here's how to build cohesion and synergy with both teams.

Article
What is Influencer Marketing and How Does it Drive Sales?
By Albizu Garcia | April 05, 2018

In the fast-moving world of social media marketing trends, influencer marketing continues to thrive. Here's what makes this strategy so effective.

Article
How to Achieve a High Google Ranking for Your App
By Kenneth Evans | April 03, 2018

See how to show search engines your app or site deserves to be on the first page of results.

Article
How to Create a Contest That Makes Your Brand Go Viral
By Nathan Resnick | January 30, 2018

Add some marketing muscle to your contest using these five tried-and-true techniques.

Article
Small Business Guide to Marketing Analytics Tools
By Matt D’Angelo | December 20, 2017

Marketing analytics are an important tool for small business owners. Learn how to create better marketing campaigns using data

Article
Brick-and-Mortar vs. Ecommerce Stores: How to Leverage the Best of Both
By Dawn Kuczwara | November 09, 2017

Where should you put your time and effort when it comes to creating a new retail outlet?

Article
How to Build a Successful SEO Strategy When You’re a Small Business
By Chad Brooks | November 01, 2017

The SEO tactics a small business uses differ greatly than tactics large businesses use, but how do you know what will drive results? Here are 7 tactics.

Article
Dominating the SERPs: How to Take up Multiple Spots on Google’s First Page
By Michael Hayes | October 24, 2017

You have multiple opportunities to land on the all-important first page of Google search results. See three ways to score multiple spots on the page.

Article
Know Your Audience: Why Research Is Important for Marketing Professionals
By Renee Fraser | October 03, 2017

Carefully structured market research is essential to your brand's success. Renee Fraser, Ph.D., CEO of Fraser Communications, shares her insights.

Article
Why Web Personalization Is Key to e-Commerce Success in B2B
By John Barnett | August 05, 2017

Online retailers use web personalization to tailor their marketing to customers individually. Here are eight benefits of this technique.

Article
4 Ways Outsourcing Can Save a Failing Business
By Richard Walton | August 04, 2017

Outsourcing can greatly benefit small businesses and start-ups. Here are four ways hiring outsourced help can help your company grow.

Article
10 Things Your Competitors Can Teach You About Search Engine Optimization
By Nathan Olnick | June 08, 2017

Remember the old saying, keep your friends close and your enemies closer? Learning how your competitors do their SEO can really teach you a lot.

Article
How to Build a Power Brand Through Chunk-Up Marketing
By David Trounce | December 12, 2016

Discover the Rolls Royce marketing process that can energize your online brand.

Article
How Much Can a Bad Review Hurt Your Business?
By Chad Brooks | September 14, 2016

Positive customer review can build your business and negative customer stories can break your business. How much can a bad review hurt you?

Article
Are You Getting Ripped Off? How to Spot a Poor Digital Marketing Agency
By Paige Geer | July 15, 2016

How can business owners avoid being preyed upon by unethical digital marketing agencies? Here are five signs of a misleading agency.

Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | June 30, 2016

Every season has something different to offer to a marketing professional's strategy. Take advantage of these opportunities.

Article
Through the Looking Glass: Imagining a Futuristic Marketing Landscape
By Valerie Levin | June 03, 2016

Marketing has evolved significantly from word-of-mouth activity into external buyer education. But what does the future hold?

Article
Say Hello to the Future: The Birth of Automated Advertising
By Tyler Horvath | April 27, 2016

Automated advertising platforms are becoming so popular because data driven decisions are becoming more popular in the decision process.

Article
Boaty McBoatface and the Failures of Crowdsourced Marketing
By Daliah Saper | April 14, 2016

In the last decade, 85 percent of the top global brands have used crowdsourced marketing. Be sure to maintain some control in fine print.

Article
Can You Hear Me Now? Optimizing for Voice Search
By Chad Brooks | March 25, 2016

One-in-five mobile users rely on voice-activated searches. How does this affect content creation?

Article
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By Chad Brooks | January 20, 2016

Relay, a new service from Stripe, processes mobile app purchases from a simple ”Buy” link, which could make shopping much easier.

Article
Search In the New Year: Understand the Scope of Search Engine Optimization in 2016
By Andrew Lovasz | January 05, 2016

Stay on top of these search engine changes in 2016 to boost your rankings and make your website more relevant.

Article
Buyers and Sellers, Beware: Data Dangers of Ecommerce
By Chad Brooks | August 14, 2015

Mishandling or mistakenly verifying data can have serious consequences for the business and for the consumers.