Marketing Strategy

Going global with your e-commerce business requires careful planning and a solid strategy. Here are four steps to ensure success.

Starting a relationship has many similarities to starting a business.

All-purpose marketing companies are giving way to highly specialized ones.

To combat counterfeiting issue, Amazon has released Brand Registry 2.0. Here's what's you need to know as a seller.

See the top five things the best data-driven marketers do and how you can do them too.

Marketing and sales teams can sometimes be at odds. When both teams are aligned, everyone wins. Here's how to build cohesion and synergy with both teams.

In the fast-moving world of social media marketing trends, influencer marketing continues to thrive. Here's what makes this strategy so effective.

See how to show search engines your app or site deserves to be on the first page of results.

Add some marketing muscle to your contest using these five tried-and-true techniques.

Marketing analytics are an important tool for small business owners. Learn how to create better marketing campaigns using data

Where should you put your time and effort when it comes to creating a new retail outlet?

The SEO tactics a small business uses differ greatly than tactics large businesses use, but how do you know what will drive results? Here are 7 tactics.

You have multiple opportunities to land on the all-important first page of Google search results. See three ways to score multiple spots on the page.

Carefully structured market research is essential to your brand's success. Renee Fraser, Ph.D., CEO of Fraser Communications, shares her insights.

Online retailers use web personalization to tailor their marketing to customers individually. Here are eight benefits of this technique.

Outsourcing can greatly benefit small businesses and start-ups. Here are four ways hiring outsourced help can help your company grow.

Remember the old saying, keep your friends close and your enemies closer? Learning how your competitors do their SEO can really teach you a lot.

Discover the Rolls Royce marketing process that can energize your online brand.

Positive customer review can build your business and negative customer stories can break your business. How much can a bad review hurt you?

How can business owners avoid being preyed upon by unethical digital marketing agencies? Here are five signs of a misleading agency.

Every season has something different to offer to a marketing professional's strategy. Take advantage of these opportunities.

Marketing has evolved significantly from word-of-mouth activity into external buyer education. But what does the future hold?

Automated advertising platforms are becoming so popular because data driven decisions are becoming more popular in the decision process.

In the last decade, 85 percent of the top global brands have used crowdsourced marketing. Be sure to maintain some control in fine print.

One-in-five mobile users rely on voice-activated searches. How does this affect content creation?

Relay, a new service from Stripe, processes mobile app purchases from a simple ”Buy” link, which could make shopping much easier.

Stay on top of these search engine changes in 2016 to boost your rankings and make your website more relevant.

Mishandling or mistakenly verifying data can have serious consequences for the business and for the consumers.