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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How to Increase Your Small Business Market Share
By Joshua Stowers | October 28, 2020

Looking to increase your small business market share? Find out how to calculate and improve your share of the market.

Article
How and Where to Buy a Website Domain
By Andrew Martins | October 27, 2020

Learn the steps involved in registering and buying your business website domain.

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | October 26, 2020

Wondering if an Instagram business account is worth it? Check out these pros and cons of personal and business accounts.

Article
5 Tips for Boosting Sales With Conversion-Based Web Design
By Thomas Griffin | October 23, 2020

Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.

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Article
5 Ways to Grow Your Business with Google Analytics
By Chris Christoff | October 22, 2020

Google Analytics offers a wealth of information about consumer browsing habits and behavior. Its features let you critically examine your website for ways to improve the design and visitor flow.

Article
What You Can Learn From the Best Instagram Business Accounts
By Kiely Kuligowski | October 22, 2020

Learn from some of the top accounts on Instagram and see what works for them.

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How to Use Webinars and Live Video Conference to Generate Leads and Drive Sales
By Nicole Fallon | October 21, 2020

Video conference software can be more than an internal communications tool – it can also help you drive sales.

Article
8 Tips for Generating More Engagement on Facebook
By Max Freedman | October 20, 2020

Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.

Article
The New Marketing Dichotomy: Be Agile or Be Obsolete
By Andrea Fryrear | October 14, 2020

Remote work has proven to be effective, but it can become a recipe for misalignment and miscommunication if the right processes aren't in place. Agile was built for just such situations.

Article
6 Tips to Keep Your Emails Out of Gmail's Promotions Folder
By Jake Eisenberg | October 14, 2020

While email marketing is still effective, the Gmail Promotions tab has made it more challenging for marketers to get their emails opened. There are six ways to get your emails to show up in...

Article
E-Commerce Marketing Strategies for Solopreneurs
By Guy Sheetrit | October 13, 2020

One major challenge among solopreneurs is that they lack the budget and reach that big brands possess. Apply these four that other successful companies have used to boost your business.

Article
Things You Should Know Before Hiring a Call Center
By Adam Uzialko | October 12, 2020

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.

Article
How to Grow Your Email List
By Kiely Kuligowski | October 12, 2020

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.

Article
Precision Marketing 101: Exploring the Concepts and Tools to Do It
By Lauren Sirt | October 06, 2020

By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns.

Article
The Power of Facebook Messenger as a Marketing Tool
By Simone Johnson | October 05, 2020

Want to use Facebook in your marketing strategy? Here's how to turn its Messenger feature into a marketing tool.

Article
How to Host Your First Flash Sale
By Thomas Griffin | October 01, 2020

Are you looking for a way to see explosive sales and lead generation results? Flash sales are an effective, flexible solution.

Article
48 Free Websites to List Your Business
By Max Freedman | October 01, 2020

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

Article
Be More Likable: 11 Ways to Improve Your Facebook Page Instantly
By Max Freedman | October 01, 2020

Optimizing your business's Facebook page is a good way to drive engagement. Here's how to get more likes and shares on Facebook.

Article
Choosing the Best Online Reputation Management Service
By Karina Fabian | September 28, 2020

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

Article
Break Writer's Block with These 6 Brainstorming Tips
By Syed Balkhi | September 25, 2020

Brainstorming content ideas for future posts isn't always easy, but it's a necessary step in the creative process.

Article
Business Domain Names: Everything You Need to Know
By Max Freedman | September 25, 2020

Your choice of a domain name is important. Here's how to make sure you choose the right domain name for your business.

Article
Sign on the Line: 5 Steps to Closing the Sale
By Max Freedman | September 24, 2020

Closing a sale is an art. With these five steps, you can close any sale and build an ongoing relationship with a prospect or client.