Marketing Strategy

Email marketing is critical for small businesses. Here's your step-by-step guide on how to do it.

The tactics employed in B2B and B2C marketing aren't as different as you might think. Here are four ways to bring elements of consumer-focused marketing into your B2B strategies.

There's a planning process you can use to increase the effectiveness of your explainer videos to make them more profitable.

Advertising on Instagram could be a great way to attract new audience members with striking visuals. But is it right for your business?

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

Your email newsletters can yield big results for your sales and engagement.

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.

Monitoring your social media accounts gives you insight into what your customers are discussing, thus helping you to meet their needs and boosting satisfaction.

Transparency and clarity must lead all data collection practices.

Running an effective marketing campaign doesn't have to be complicated. Just remember the three C's of marketing.

Learn how Blast Beat Network helps multiple online media outlets band together to boost their advertising power while rising to the challenge of serving a misunderstood audience.

With consumers more savvy to advertising efforts and aware of privacy concerns, companies are having to rethink how they promote their products and services.

There are several strategies you should be using to ensure you stay ahead of your competitors.

Here are the MarTech trends that will impact your business in 2020 and beyond.

Your email newsletter helps you connect with you audience, strengthen your brand and boost sales. Here's how to drive better results from the emails you send.

Google Analytics can help you make some very effective marketing decisions.

As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more.

Not all online marketing has to break your budget. There are several tactics you can implement when resources are tight.

Push and pull marketing complement one another. Your business needs a mix of push and pull marketing for a truly comprehensive marketing strategy.

Channel management aligns a company with the needs of its customers.

Learn more about the best business strategies to follow in the post-pandemic world.

Adding a purpose or cause to your brand’s marketing is not a decision to be made lightly. There are many variables, and it can be difficult to accurately measure the impacts.

Follow these templates and guidelines to get started on creating your business's marketing plan.

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Social media usage is both increasing and changing in the COVID-19 era. Here are some lessons and new best practices to embrace the trends.

Generic terms have never been more advantageous to a brand.

Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.