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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
Guide to Email Marketing
By Kiely Kuligowski | August 27, 2020

Email marketing is critical for small businesses. Here's your step-by-step guide on how to do it.

Article
How to Borrow Proven B2C Marketing Methods for Your B2B Needs
By Annabel Maw | August 26, 2020

The tactics employed in B2B and B2C marketing aren't as different as you might think. Here are four ways to bring elements of consumer-focused marketing into your B2B strategies.

Article
7 Tips for Planning an Explainer Video That Can Increase Profit
By Greg Ball | August 26, 2020

There's a planning process you can use to increase the effectiveness of your explainer videos to make them more profitable.

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Article
Is Advertising on Instagram Worth It?
By Sammi Caramela | August 26, 2020

Advertising on Instagram could be a great way to attract new audience members with striking visuals. But is it right for your business?

Article
20 Free Advertising Channels for Increased Visibility on a Budget
By Scott Gerber | August 25, 2020

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

Article
How Your Email Newsletter Can Generate New Sales
By Thomas Griffin | August 25, 2020

Your email newsletters can yield big results for your sales and engagement.

Article
Everything You Need to Know About E-A-T to Boost Your SEO
By Jared Atchison | August 24, 2020

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.

Article
The Importance of Social Media Monitoring for Customer Experience
By Max Freedman | August 24, 2020

Monitoring your social media accounts gives you insight into what your customers are discussing, thus helping you to meet their needs and boosting satisfaction.

Article
Customers Own Their Data: If You Want To Use It, You Need To Ask for Permission
By Or Lenchner | August 21, 2020

Transparency and clarity must lead all data collection practices.

Article
The 3 C's of Effective Marketing
By Sammi Caramela | August 20, 2020

Running an effective marketing campaign doesn't have to be complicated. Just remember the three C's of marketing.

Article
How to Team Up with Other Businesses to Tackle a Common Problem
By Andrew Martins | August 19, 2020

Learn how Blast Beat Network helps multiple online media outlets band together to boost their advertising power while rising to the challenge of serving a misunderstood audience.

Article
The Ads Affair: How the Industry Has Changed and Is Changing
By Boris Pfeiffer | August 18, 2020

With consumers more savvy to advertising efforts and aware of privacy concerns, companies are having to rethink how they promote their products and services.

Article
5 Effective Ways to Beat Your Competition
By Max Freedman | August 18, 2020

There are several strategies you should be using to ensure you stay ahead of your competitors.

Article
Three Martech Trends You Should Know in 2020
By Jared Atchison | August 18, 2020

Here are the MarTech trends that will impact your business in 2020 and beyond.

Article
5 Ways to Drive Better Results From Your Email Newsletter
By Liviu Tanase | August 17, 2020

Your email newsletter helps you connect with you audience, strengthen your brand and boost sales. Here's how to drive better results from the emails you send.

Article
How to Find Marketing Opportunities With Google Analytics
By Chris Christoff | August 17, 2020

Google Analytics can help you make some very effective marketing decisions.

Article
5 Ways to Improve Your Mobile Marketing Strategy
By Syed Balkhi | August 17, 2020

As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more.

Article
4 Low-Cost Online Marketing Strategies
By Thomas Griffin | August 17, 2020

Not all online marketing has to break your budget. There are several tactics you can implement when resources are tight.

Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | August 14, 2020

Push and pull marketing complement one another. Your business needs a mix of push and pull marketing for a truly comprehensive marketing strategy.

Article
What Is Channel Management?
By Marisa Sanfilippo | August 13, 2020

Channel management aligns a company with the needs of its customers.

Article
Offensive or Defensive: Which Crisis Strategy Is Better for You?
By Nacho De Marco | August 12, 2020

Learn more about the best business strategies to follow in the post-pandemic world.

Article
The Purpose-Driven Brand
By Jerry Thomas | August 12, 2020

Adding a purpose or cause to your brand’s marketing is not a decision to be made lightly. There are many variables, and it can be difficult to accurately measure the impacts.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | August 12, 2020

Follow these templates and guidelines to get started on creating your business's marketing plan.

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | August 11, 2020

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Article
What Marketers Need to Know About People's Social Media Patterns During the Pandemic
By Victor Snyder | August 10, 2020

Social media usage is both increasing and changing in the COVID-19 era. Here are some lessons and new best practices to embrace the trends.

Article
Why You Should Care About the SCOTUS Ruling on Booking.com
By Andy Macleay | August 10, 2020

Generic terms have never been more advantageous to a brand.

Article
3 Ways Small Businesses Can Use Data Insights for Growth
By Chris Wilson | August 07, 2020

Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.