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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
What Is Channel Management?
By Marisa Sanfilippo | August 13, 2020

Channel management aligns a company with the needs of its customers.

Article
Offensive or Defensive: Which Crisis Strategy Is Better for You?
By Nacho De Marco | August 12, 2020

Learn more about the best business strategies to follow in the post-pandemic world.

Article
The Purpose-Driven Brand
By Jerry Thomas | August 12, 2020

Adding a purpose or cause to your brand’s marketing is not a decision to be made lightly. There are many variables, and it can be difficult to accurately measure the impacts.

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Article
A Guide to Meta Tags and What You Need to Know to Improve Your Site's SEO
By Ryan Gould | August 12, 2020

Learn best practices, strategies, and expert tips to properly optimize the most important meta tags to increase your search engine rankings.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | August 12, 2020

Follow these templates and guidelines to get started on creating your business's marketing plan.

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | August 11, 2020

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Article
What Marketers Need to Know About People's Social Media Patterns During the Pandemic
By Victor Snyder | August 10, 2020

Social media usage is both increasing and changing in the COVID-19 era. Here are some lessons and new best practices to embrace the trends.

Article
Why You Should Care About the SCOTUS Ruling on Booking.com
By Andy Macleay | August 10, 2020

Generic terms have never been more advantageous to a brand.

Article
3 Ways Small Businesses Can Use Data Insights for Growth
By Chris Wilson | August 07, 2020

Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.

Article
4 Tips for Improving CRO with Content Marketing
By Chris Christoff | August 07, 2020

Conversion rate optimization, or CRO, is vital for growing your business. Learn how to use your content marketing strategy to improve your conversions.

Article
GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | August 07, 2020

Email marketing is becoming more complicated in the age of digital privacy laws like GDPR and CCPA. Here's what you can and can't do in your email marketing campaigns.

Article
Automation Doesn't Mean Losing Personalization
By Clate Mask | August 06, 2020

One of the great challenges of automated systems is losing some interaction with your leads and customers. But automation, done correctly, doesn't mean losing a personalized touch with customers.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Edward Page | August 06, 2020

Both SMS marketing and mobile marketing are critical to your overall marketing strategy. Learn how and when to use each form.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 06, 2020

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Article
5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
By Thomas Griffin | August 05, 2020

Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
By Katherine Hunter-Blyden | August 05, 2020

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

Article
Survey Says: The Importance of Survey Data in Marketing
By Max Freedman | August 05, 2020

Survey data can help you better understand who uses your products and services, and why. Using this data to inform your marketing can make your budget go much further. Here's how to do it.

Article
Your Guide to Writing the Best Email Subject Line
By Skye Schooley | August 05, 2020

Follow these steps to write email subject lines that appeal to your customers.

Article
How to Create Great Business Testimonial Marketing Videos
By Greg Ball | August 04, 2020

Do your marketing videos need to be made professionally?

Article
Blogging to Build Customers: 4 Ways in Which Starting a Blog Can Win Customers
By Daglar Cizmeci | August 04, 2020

Blogging is one of the most effective and least intrusive ways of engaging with customers, building trust, and driving organic traffic. But where and how do you start?

Article
How SEO Can Help You Overcome the Impact of COVID-19
By Jared Atchison | August 04, 2020

Don't reduce your SEO and marketing activities during the current crisis. Learn how SEO will help you stay in the minds of your audience and help you thrive in the future.

Article
10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | August 04, 2020

To increase sales to your business, generating more sales leads is key. Here's how to drum up more sales leads for your business.

Article
How Blog Content Can Grow Your Lead List
By Syed Balkhi | August 03, 2020

Your blog can be a good place to start growing your leads.

Article
How to Improve Your Online Store's Customer Experience
By Thomas Griffin | August 03, 2020

What kind of experiences do customers have when they visit your online store? If you're not sure, it might be time to think about how you can improve your site's CX.

Article
12 Proven Ways to Increase Sales
By David Gargaro | August 03, 2020

Small businesses rely on growing their sales to drive revenue and support a healthy cash flow. These 12 proven ways to increase sales can help your small business grow.

Advice
How will Artificial Intelligence (AI) change personal selling in the future?
By Willie Haasbroek | 3 Answers | Last Activity on August 01, 2020

As a sales and marketing person I am trying to understand how Artificial Intelligence will impact or change my selling approach in the future.

Article
3 Rebound Strategies to Help Your Business Overcome Crisis
By Joy Gendusa | July 31, 2020

Despite huge losses due to the pandemic, my company is back to profitability after just five turbulent weeks. Here are some takeaways from our success.

Article
4 B2B Marketing Strategies for Explosive Growth
By Chris Christoff | July 29, 2020

B2B and B2C marketing have a lot in common, but also significant differences. Here are four B2B marketing strategies and how to use them to generate more sales and leads for your business.

Article
17 Helpful Tools to Improve Your Email Marketing Efforts
By Scott Gerber | July 27, 2020

These tools and strategies can make email marketing more efficient and less time-consuming.

Article
4 Powerful Business Metrics You Should Track for Success
By Chris Christoff | July 24, 2020

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.