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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
4 Tips for Improving CRO with Content Marketing
By Chris Christoff | August 07, 2020

Conversion rate optimization, or CRO, is vital for growing your business. Learn how to use your content marketing strategy to improve your conversions.

Article
GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | August 07, 2020

Email marketing is becoming more complicated in the age of digital privacy laws like GDPR and CCPA. Here's what you can and can't do in your email marketing campaigns.

Article
Automation Doesn't Mean Losing Personalization
By Clate Mask | August 06, 2020

One of the great challenges of automated systems is losing some interaction with your leads and customers. But automation, done correctly, doesn't mean losing a personalized touch with customers.

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Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Edward Page | August 06, 2020

Both SMS marketing and mobile marketing are critical to your overall marketing strategy. Learn how and when to use each form.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 06, 2020

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Article
5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
By Thomas Griffin | August 05, 2020

Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
By Katherine Hunter-Blyden | August 05, 2020

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

Article
Survey Says: The Importance of Survey Data in Marketing
By Max Freedman | August 05, 2020

Survey data can help you better understand who uses your products and services, and why. Using this data to inform your marketing can make your budget go much further. Here's how to do it.

Article
Your Guide to Writing the Best Email Subject Line
By Skye Schooley | August 05, 2020

Follow these steps to write email subject lines that appeal to your customers.

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Article
How to Create Great Business Testimonial Marketing Videos
By Greg Ball | August 04, 2020

Do your marketing videos need to be made professionally?

Article
Blogging to Build Customers: 4 Ways in Which Starting a Blog Can Win Customers
By Daglar Cizmeci | August 04, 2020

Blogging is one of the most effective and least intrusive ways of engaging with customers, building trust, and driving organic traffic. But where and how do you start?

Article
How SEO Can Help You Overcome the Impact of COVID-19
By Jared Atchison | August 04, 2020

Don't reduce your SEO and marketing activities during the current crisis. Learn how SEO will help you stay in the minds of your audience and help you thrive in the future.

Article
10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | August 04, 2020

To increase sales to your business, generating more sales leads is key. Here's how to drum up more sales leads for your business.

Article
How Blog Content Can Grow Your Lead List
By Syed Balkhi | August 03, 2020

Your blog can be a good place to start growing your leads.

Article
12 Proven Ways to Increase Sales
By David Gargaro | August 03, 2020

Small businesses rely on growing their sales to drive revenue and support a healthy cash flow. These 12 proven ways to increase sales can help your small business grow.

Article
3 Rebound Strategies to Help Your Business Overcome Crisis
By Joy Gendusa | July 31, 2020

Despite huge losses due to the pandemic, my company is back to profitability after just five turbulent weeks. Here are some takeaways from our success.

Article
4 B2B Marketing Strategies for Explosive Growth
By Chris Christoff | July 29, 2020

B2B and B2C marketing have a lot in common, but also significant differences. Here are four B2B marketing strategies and how to use them to generate more sales and leads for your business.

Article
17 Helpful Tools to Improve Your Email Marketing Efforts
By Scott Gerber | July 27, 2020

These tools and strategies can make email marketing more efficient and less time-consuming.

Article
4 Powerful Business Metrics You Should Track for Success
By Chris Christoff | July 24, 2020

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Article
How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | July 23, 2020

Want more people to read your emails? Here is how to engage your subscribers more efficiently and boost email marketing ROI.

Article
7 Effective Ways to Strengthen Your Small Business During Quarantine
By Mervik Haums | July 23, 2020

Businesses large and small are feeling the impact of this global pandemic. Here are seven strategies to strengthen your startup during times of economic uncertainty.

Article
Why and How to Create Video Content to Help Your Business
By Joshua Stowers | July 23, 2020

Find out why viewers respond to video content marketing and how it can help your business.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | July 21, 2020

Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business.

Article
Redefining Agility: Marketers Need More Focus, Not More Speed
By Andrea Fryrear | July 17, 2020

What marketers really need, and what Agile marketing provides us when we get it right, is focus.

Article
Why Diversity Marketing Is Good Business
By Kiely Kuligowski | July 17, 2020

Are you missing out on business because your marketing strategy isn't diverse enough?

Article
5 Ways Your Small Business Can Improve Customer Engagement
By Thomas Griffin | July 15, 2020

Success on social media, email and your website influences how users interact with your brand.

Article
The Top 10 Strategies to Effectively Market Your Small Business on Social Media
By Jock Breitwieser | July 14, 2020

Discover the top 10 strategies you can harness to unleash the power of social media marketing and propel your small business into the stratosphere.

Article
How Technology Is Changing Online Advertising
By business.com editorial staff | July 14, 2020

Advertisers must adapt to new technology or be ignored online.

Article
How to Dramatically Improve Your SEO Ranking
By Syed Balkhi | July 13, 2020

Your search engine results page ranking is one of the most important aspects of your online business. Check out these helpful tips to improve your SEO strategy.