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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
4 Clever Strategies to Get More Value From Your Content
By Thomas Griffin | July 13, 2020

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | July 10, 2020

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are four tips to help you avoid that problem.

Article
3 Influencer Marketing Myths and Why They're Wrong
By Shane Barker | July 09, 2020

he right tools, strategy and mindset can help you ace this marketing strategy.

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Article
5 Facebook Metrics Expert Marketers Track (And Why You Should Too)
By Katherine Hunter-Blyden | July 08, 2020

Expert marketers know there are a few additional metrics that will give you a deeper understanding of how your Facebook ads are performing.

Article
3 Ways to Improve Your Livestreaming Strategy
By Chris Christoff | July 07, 2020

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Article
10 Ways to Adapt Your Marketing Plan During the Pandemic
By Skye Schooley | July 07, 2020

Use these 10 strategies to modify your marketing plan and improve your efforts to reach your consumers during the coronavirus outbreak.

Article
3 Reasons Why You Should Provide Curated Content to Your Audience
By Jared Atchison | July 06, 2020

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.

Article
How to Create a Value Offer That No One Else Can Compete With
By business.com editorial staff | July 06, 2020

Here are four secrets to a value proposition that only the best salespeople understand.

Article
The Ultimate Guide to Social Media Listening
By Aleh Barysevich | July 03, 2020

Knowing what your customers think about you has a real effect on your customer service, product development and marketing. Social listening is a great way to gain insight.

Article
4 Ways to Increase Your Brand's Social Media Engagement
By Chris Christoff | July 03, 2020

Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.

Article
UX and Conversion Rate Optimization: What You Need to Know
By Syed Balkhi | July 02, 2020

UX and conversion rate optimization are two critical aspects of your business. Learn how to improve these elements on your website and how they tie together to form an unmatched customer experience.

Article
12 Golden Rules of Small Business Website Design
By business.com editorial staff | July 02, 2020

To ensure your website does what it's intended to do, there is a set of "golden rules" that should be followed.

Article
How to Grow Your Small Business With Content Upgrades
By Thomas Griffin | July 01, 2020

Content upgrades are a great way to grow your small business. Learn the difference between content upgrades and lead magnets, and how to start implementing a strategy.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
By business.com editorial staff | July 01, 2020

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Article
How Page Load Speed Affects Customer Behavior
By business.com editorial staff | June 30, 2020

Here's what can happen if your site is too slow and how to speed it up.

Article
7 Best Tactics to Promote Your Business Podcast
By business.com editorial staff | June 30, 2020

Anybody can start a podcast, but how does one grow an audience? Here's how to earn more listeners.

Article
3 Ways to Use Social Proof to Grow Your Small Business
By Chris Christoff | June 29, 2020

Using social proof on your website and social media makes it easier to persuade people to trust your business.

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
By Daglar Cizmeci | June 29, 2020

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | June 26, 2020

You can't effectively market your products until you know who is likely to need them. Take these steps to pinpoint your ideal clients.

Article
Why and How You Should Create Wellness Content During COVID-19
By Jared Atchison | June 26, 2020

As a business, you should be offering wellness content to your employees and customers during a public health crisis. Here are some ways it can help your brand and some methods to deliver it.

Article
How to Announce a Rebranding
By business.com editorial staff | June 26, 2020

Follow these five tips to make sure your rebranding is a wild success.

Article
Social Media Marketing Mistakes You're Making (And How to Fix Them)
By Thomas Griffin | June 24, 2020

Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them.

Article
Building Your Brand as an Advertising or Marketing Agency
By business.com editorial staff | June 23, 2020

Learn how to find your audience and brand identity.

Article
4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | June 19, 2020

Learn how the video game industry's practices can boost your marketing.

Article
Restaurant Menu Pricing: How to Decide How Much to Charge for Your Dishes
By business.com editorial staff | June 19, 2020

Learn how to balance customer value, ingredient quality, overhead cost and profit.

Article
7 Steps to Create Brand Guidelines for Your Digital Marketing
By Colby Flood | June 18, 2020

You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.

Article
How to Use Direct Mail Marketing Out of a Crisis
By Kent Moon | June 18, 2020

With the recent ease of restrictions, businesses should take full advantage of direct mail marketing opportunities to amend customer relationships and pursue new customers.

Article
Social Media Giveaway Best Practices You Need to Know
By Thomas Griffin | June 17, 2020

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.