Marketing Strategy

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Learn how to target customers in your neighborhood and turn them into loyal clients.

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.