Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Advice
Is Twitter a viable source for contacting journalists?
QUESTION | BY Zoe Brown | 20 ANSWERS | LAST ACTIVITY ON 09/17/14

I want to get the word out about my new gallery but aren't sure how to start making media connections. Is Twitter a viable source for contacting journalists?

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Advice
What is the best and safest way to gain followers on Twitter and likes on Facebook?
QUESTION | BY Jean Hampton | 14 ANSWERS | LAST ACTIVITY ON 09/17/14

What is the best and safest way to gain followers on Twitter and likes on Facebook? After you have invited all of your Facebook friends to like your page, how do you attract people that are not your...

Advice
What's the best way to measure the ROI on a boosted Facebook post?
QUESTION | BY Jen Ostrosky | 13 ANSWERS | LAST ACTIVITY ON 09/17/14

Our team is struggling with deciding what's more important: seeing immediate ROI (clicks), or picking up on more abstract ROI (through brand presence and trust). What are the best ways to measure the...

Advice
Which CRM platform have you found to be most effective and efficient?
QUESTION | BY Celeste Interrante | 25 ANSWERS | LAST ACTIVITY ON 09/11/14
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Advice
How do I start creating my go-to market strategy?
QUESTION | BY Brian Gray | 16 ANSWERS | LAST ACTIVITY ON 09/10/14

Our photo app will have a 18-30 target market. I'm thinking college students is the first target. How do I get inside the walls of a campus to introduce our app? Are there marketing firms that can...

Advice
If you develop software, what project management SaaS or other has worked best for you and the team?
QUESTION | BY Deacon Wardlow | 16 ANSWERS | LAST ACTIVITY ON 09/09/14

I've used JIRA and VERSIONONE, I've got a new team developing some cloudware and we're looking at alternatives. Please respond with what you've used (JIRA and VERSIONONE experiences are appreciated)....

Advice
How can I reach out to an outdated email list?
QUESTION | BY Jen Ostrosky | 16 ANSWERS | LAST ACTIVITY ON 09/09/14

I have a list of clients and potential clients that I haven't reached out to in several months. How can I re-engage these customers (via email)? Do you know any creative email marketing or customer...

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Advice
What is the potential for blogging to generate more traffic to websites?
QUESTION | BY Liz Wilson | 28 ANSWERS | LAST ACTIVITY ON 09/08/14

Hi! I am curious about adding a blog to my freelancing website in order to promote myself as a graphic designer. What do larger business sites blog about other than company news or reports? As for my...

Advice
What is the best way to nurture clients?
QUESTION | BY Rob McLaughlin | 21 ANSWERS | LAST ACTIVITY ON 09/05/14

In sales, what's the best way to nurture clients? I've read about different software and in-person tactics. Is nurturing through software or in-person better? Or should I do both? What do you think?...

Advice
How can I develop an effective call-to-action?
QUESTION | BY Drew Dale | 26 ANSWERS | LAST ACTIVITY ON 09/05/14

I have two related, but distinctly different, service offerings and need to find effective and relevant calls-to-action for my marketing campaigns. My businesses are Personal Training (Group and...

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Advice
What information do you look for from a printer's website when researching a print vendor?
QUESTION | BY Jeff Klingberg | 3 ANSWERS | LAST ACTIVITY ON 09/04/14

I'm conducting research on behalf of a printer who is building a new website. We'd like to identify the types (pieces) of information you (graphic designers, agencies and all other print buyers) look...

Advice
What is the best way to collect emails without a brick-and-mortar location?
QUESTION | BY Caitlin Flannigan | 30 ANSWERS | LAST ACTIVITY ON 09/03/14

Because I can't afford a brick-and-mortar location to sell my books and I'm still working on getting my books into large bookstores, I've started selling a lot of my books at local open air markets....

Advice
When hiring a blogger, how can I ensure that they maintain my brand image?
QUESTION | BY Lynn Kretschmer | 30 ANSWERS | LAST ACTIVITY ON 09/01/14

I know that blogging is valuable and I'm definitely not a great writer, but nobody knows my product better than me and I am scared of outsourcing for that reason. How can I make sure that a blogger...

Advice
How do I attract clients to invest in fixed income instruments?
QUESTION | BY Dilanjan Ranasinghe | 4 ANSWERS | LAST ACTIVITY ON 09/01/14

As I need to bring in business for above investments , Im looking at the option of attracting overseas clients. I need an advise in implementing the same.

Advice
Social Media Experts: What is more valuable for a website: a Facebook Like or a Facebook Share? Google Plus Share or +1?
QUESTION | BY Chris S. | 22 ANSWERS | LAST ACTIVITY ON 08/31/14

Facebook offers a few plugins you can put on your website including: Like Button: https://developers.facebook.com/docs/plugins/like-button/ Share Button:...

Advice
What is the best way to create returning customers?
QUESTION | BY Carrie Dunham | 51 ANSWERS | LAST ACTIVITY ON 08/29/14

I have a quality product that customers enjoy, but I have no idea what I should be doing to prompt them to purchase more of my bags after the initial contact. Right now I give out business cards...

Advice
What is a generous commission for a service that generates revenue year over year for a salesperson?
QUESTION | BY David Skarin | 16 ANSWERS | LAST ACTIVITY ON 08/29/14

I have a business model that generates revenue over the course of 3 years. So, if I sign a client, they are signed on for three years and it can be renewed every three years. So, there is a...

Advice
Is it OK to pursue multiple decision makers within a company at once?
QUESTION | BY Carrie Dunham | 22 ANSWERS | LAST ACTIVITY ON 08/29/14

Right now, I have a potential deal in the works with a company, and I've been in contact with multiple decision makers from the firm. These decision makers do coordinate with one another, but are...

Advice
What are the best free resources for someone exploring graphic design? At what point is it worth buying software?
QUESTION | BY Carrie Dunham | 17 ANSWERS | LAST ACTIVITY ON 08/29/14

I'm experimenting with graphic design, both for my business and for personal use. For a particular project I am working on, I'd like to see if I can effectively create my own designs. What are some...

Article
3 B2B Digital Marketing Companies Using Innovation to Make the Data Connection
BY Morgan Quinn

Digital marketing companies are using innovation to make the data connection. See what you can learn from these 3 industry leaders.