Marketing and Sales

Here are four ways you can improve your business using the feedback you receive from your customers about their experiences with your business.

The days of keyword stuffing are over: Audiences expect good content from businesses. Focus on your audience and use social media to your advantage.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Google doesn't give us the secrets of its ranking algorithms very often, so when it does, we'd better pay attention.

See the case for moving your UGC strategy beyond reviews and why it's such a successful marketing strategy.

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars really make?

Find out how you can manage your reputation and keep your business from costly reputation issues.

Online businesses can increase their customer base by combining digital marketing efforts with offline marketing strategies, like printed catalogs.

Learn how to segment your email list to improve your small business's email marketing campaigns and boost engagement with your target audience.

Automation is changing the world of business and retail with AI-powered predictions.

A blog for your business can help drive sales and grow your company.

Learn how technology is changing and how adapting to it can help your marketing.

Instagram is now the king of social engagement, delivering 29% more engagement than Facebook and 60% more than Twitter.

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Going global with your e-commerce business requires careful planning and a solid strategy. Here are four steps to ensure success.

Channel management helps businesses understand where their customers are and how to reach them more effectively. It is a key element of any marketing strat

Have you ever wanted to create a customer referral program, but aren't sure where to start? This guide outlines the steps.

Time is money, especially with your sales cycle. Learn how to kick your sales cycle into the right gear with your content marketing.

When creating software and apps, businesses should strive for a user experience that doesn't exploit others.

Mishandling or mistakenly verifying data can have serious consequences for the business and for the consumers.

This guide includes some of the best email marketing templates offered by six different services for reaching your target audience.

Integrating a customer loyalty program into your holiday marketing campaign generates strong results year-round.

Whatever product or service you sell, it pays to stay on top of consumers' online shopping behaviors. These are the big ones to be aware of right now.

Here are four ways you can use B2C marketing methods for your B2B strategy.

If you are looking to increase sales for your small business, these 12 proven tactics could help.

Leveraging the right tactics to step away from bulk messaging can make your customers feel like VIPs, which can lead to increased engagement and sales.

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

How can you ensure an e-commerce site design that optimizes user experience with easy usability? Here are 9 essential tips.

Follow these four steps to create unified branding that appeals to Generation z and millennial consumers.

How can business owners avoid being preyed upon by unethical digital marketing agencies? Here are five signs of a misleading agency.