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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Use Customer Feedback to Your Advantage
By Thomas Griffin | June 29, 2022

Here are four ways you can improve your business using the feedback you receive from your customers about their experiences with your business.

Article
How to Deliver Excellent Content for Your Audience in 2019
By Thomas Griffin | June 29, 2022

The days of keyword stuffing are over: Audiences expect good content from businesses. Focus on your audience and use social media to your advantage.

Article
Graphic Design Trends and Predictions for the Industry’s Future
By Lexie Lu | June 29, 2022

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Article
2 New Ranking Factors From Google You Can’t Ignore
By Kaili Killpack | June 29, 2022

Google doesn't give us the secrets of its ranking algorithms very often, so when it does, we'd better pay attention.

Article
User-Generated Content – More Than Customer Reviews
By Chad Brooks | June 29, 2022

See the case for moving your UGC strategy beyond reviews and why it's such a successful marketing strategy.

Article
Social Media Stars: How Much Do They Really Make?
By Chad Brooks | June 29, 2022

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars really make?

Article
The Impact Online Reputation and Customer Reviews Have on Your Business
By Alan Rabinowitz | June 29, 2022

Find out how you can manage your reputation and keep your business from costly reputation issues.

Article
Why Your Online Business Should Invest in Offline Marketing
By Sean Peek | June 29, 2022

Online businesses can increase their customer base by combining digital marketing efforts with offline marketing strategies, like printed catalogs.

Article
Small Business Guide to Email Segmentation
By Jennifer Post | June 29, 2022

Learn how to segment your email list to improve your small business's email marketing campaigns and boost engagement with your target audience.

Article
The Business of Automation and AI-Powered Retail Predictions
By Zac Johnson | June 29, 2022

Automation is changing the world of business and retail with AI-powered predictions.

Article
How to Create a Successful Company Blog
By Andrew Lancaster | June 29, 2022

A blog for your business can help drive sales and grow your company.

Article
How Technology Is Changing Online Advertising
By Stella Morrison | June 29, 2022

Learn how technology is changing and how adapting to it can help your marketing.

Article
12 Tips and How-tos For Leveraging the Power of Instagram
By Chad Brooks | June 29, 2022

Instagram is now the king of social engagement, delivering 29% more engagement than Facebook and 60% more than Twitter.

Article
How to Sell on Instagram: Emerging Trends and Platforms
By Chad Brooks | June 29, 2022

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Article
A Step-By-Step Guide to Taking Your E-Commerce Business Global
By Taral Patel | June 29, 2022

Going global with your e-commerce business requires careful planning and a solid strategy. Here are four steps to ensure success.

Article
What Is Channel Management?
By Marisa Sanfilippo | June 29, 2022

Channel management helps businesses understand where their customers are and how to reach them more effectively. It is a key element of any marketing strat

Article
How to Create a Customer Referral Program That Works
By Thomas Griffin | June 29, 2022

Have you ever wanted to create a customer referral program, but aren't sure where to start? This guide outlines the steps.

Article
Shortening the Sales Cycle Through Content Marketing
By Greg Shuey | June 29, 2022

Time is money, especially with your sales cycle. Learn how to kick your sales cycle into the right gear with your content marketing.

Article
How to Provide an Honest and Ethical User Experience
By Tony Sherba | June 29, 2022

When creating software and apps, businesses should strive for a user experience that doesn't exploit others.

Article
Buyers and Sellers, Beware: Data Dangers of Ecommerce
By Chad Brooks | June 29, 2022

Mishandling or mistakenly verifying data can have serious consequences for the business and for the consumers.

Article
6 Best Email Marketing Templates
By Jennifer Post | June 29, 2022

This guide includes some of the best email marketing templates offered by six different services for reaching your target audience.

Article
Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential
By Ryan Ayers | June 29, 2022

Integrating a customer loyalty program into your holiday marketing campaign generates strong results year-round.

Article
Entrepreneurs, Take Note: 7 Trends in Online Purchasing Habits
By Chad Brooks | June 29, 2022

Whatever product or service you sell, it pays to stay on top of consumers' online shopping behaviors. These are the big ones to be aware of right now.

Article
How to Borrow Proven B2C Marketing Methods for Your B2B Needs
By Annabel Maw | June 29, 2022

Here are four ways you can use B2C marketing methods for your B2B strategy.

Article
12 Proven Ways to Increase Sales
By David Gargaro | June 29, 2022

If you are looking to increase sales for your small business, these 12 proven tactics could help.

Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Brock Gratton | June 29, 2022

Leveraging the right tactics to step away from bulk messaging can make your customers feel like VIPs, which can lead to increased engagement and sales.

Article
Best Brand-Building Marketing Agencies
By Sean Peek | June 29, 2022

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

Article
Shopper’s Delight: The Fundamental Guidelines for E-Commerce Design
By Chad Brooks | June 29, 2022

How can you ensure an e-commerce site design that optimizes user experience with easy usability? Here are 9 essential tips.

Article
Build a Brand That Attracts Gen Z and Millennial Customers
By Erin Shea | June 29, 2022

Follow these four steps to create unified branding that appeals to Generation z and millennial consumers.

Article
Are You Getting Ripped Off? How to Spot a Poor Digital Marketing Agency
By Paige Geer | June 29, 2022

How can business owners avoid being preyed upon by unethical digital marketing agencies? Here are five signs of a misleading agency.