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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
By Daglar Cizmeci | June 29, 2022

Businesses that rely on offline operations are in a difficult position due to COVID-19. How can you adapt your online presence to changing consumer habits?

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5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | June 29, 2022

Take care of the community and the community will take care of your business. Here is how to promote your business with charitable marketing.

Article
Calculating the Costs of Call Center Systems
By Simone Johnson | June 29, 2022

Learn how to calculate call center system costs and what to look for in a system.

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9 Ways to Build a Positive Sales Culture
By Megan Totka | June 29, 2022

Developing a positive sales culture drives new business, encourages customer loyalty and attracts top talent to your sales team.

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How to Find Marketing Opportunities With Google Analytics
By Chris Christoff | June 29, 2022

Here are several ways you can use Google Analytics to help you improve your marketing strategy.

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How to Boost Your Email Lead List Through Social Media
By Sean Peek | June 29, 2022

You can build a lean, more effective email lead list by marketing your product through social media. Here's how.

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How to Host a Successful Q&A on Facebook Live
By Jared Atchison | June 29, 2022

Follow these tips to engaged your audience through Facebook Live Q&As.

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5 Mistakes Causing Your Content Marketing Problems
By Syed Balkhi | June 29, 2022

If your blog isn't seeing the returns you hoped, you might be making one of these common mistakes.

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How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | June 29, 2022

Who you follow on social media can impact your brand and your ability to reach your audience. Here's how to determine who to follow back on social.

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77% of People Read Online Reviews Before Buying: Are They Finding You?
By Chad Brooks | June 29, 2022

Are you looking for a tried-and-tested online marketing strategy that can explode your sales? Product reviews can help you just that.

Article
5 Preventable Human Errors That Leave Your Company Vulnerable to a Cyberattack
By Chad Brooks | June 29, 2022

Human errors are often the source of accidental data breaches and successful cyberattacks. Here are five common errors SMBs make and how to prevent them.

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5 Research-Driven Strategies for Maximizing the Impact of Mobile Coupon Offers
By Dan Slavin | June 29, 2022

Using the right strategies can ensure you reach your target audience through the channels they prefer.

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How to Make Your Website Mobile Friendly
By Julie Thompson | June 29, 2022

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

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4 Lead Generation Strategies You Should be Using
By Syed Balkhi | June 29, 2022

Here are four lead generation strategies you need to try in 2020 if you want to increase sales, traffic, and brand awareness.

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10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | June 29, 2022

Every sale starts with a lead. To boost sales, you should focus on generating more leads.

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3 Powerful Tips for Successful Account Management
By Chad Brooks | June 29, 2022

When you open the account, you begin the process of building the account. Here are three simple tips to remember for effective account management.

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MMS vs. SMS: Which Is Best for Text Message Marketing?
By David Gargaro | June 29, 2022

When running a text message marketing campaign, how should your business use SMS and MMS messaging? This guide explains the benefits of each and how to use

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What Is A/B Testing in Email?
By Jamie Johnson | June 29, 2022

A/B testing lets you find out which iteration of content your audience engages with more. See how it can boost your click-through and conversion rates.

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3 Lessons Modern Marketers Can Learn From History’s Greatest Advertisers
By Matt Shealy | June 29, 2022

Today's marketers should heed these tried-and-true methods from history's great ad men.

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Marketing Trends in 2020 That You Should Know
By Jared Atchison | June 29, 2022

As 2020 approaches, it's time to examine your marketing strategy and decide how you'll incorporate AR, VR and AI and increase your social media engagement.

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Yes, Your Small Business Needs an ‘About’ Page
By Pratik Dholakiya | June 29, 2022

Your website's About page wields more marketing muscle than any other piece of content.

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How to Build Trust With E-Commerce Customers
By Ming-Yi Wu | June 29, 2022

To thrive in the fast-growing e-commerce environment, SMBs need to build trust with their customers. Here are five suggestions to build online trust.

Article
5 WordPress Podcasts You Should Be Listening To
By Thomas Griffin | June 29, 2022

If you use WordPress for your blog or business and want to learn more about it, these are some of the best podcasts to check out.

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10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | June 29, 2022

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

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Trends That Will Shape Market Segmentation in 2020
By Anthony Lamot | June 29, 2022

Before you finalize your marketing strategy for next year, check out the top five market segmentation trends for 2020.

Article
Email Design Guide (With Examples)
By Rachelle Gordon | June 29, 2022

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

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Know Your Customers: How Different Generations Prefer To Pay
By Kristen Gramigna | June 29, 2022

From Baby Boomers to Gen Z, different demographics prefer different payment methods.

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8 Tips for Generating More Engagement on Facebook
By Max Freedman | June 29, 2022

Improving Facebook engagement is an important part of your social media marketing strategy. Here's how to boost engagement quickly and easily.

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How to Create a Marketing Plan for Startups
By Skye Schooley | June 29, 2022

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

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What Is Google Ads, and Why Should You Use It?
By Max Freedman | June 29, 2022

There are many reasons why small businesses should take advantage of Google Ads to improve their digital marketing. Here's how to implement Google Ads.