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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Class Is In Session: Top 3 Destinations for Digital Marketing Training
By Krishna Pérmi | June 29, 2022

If you are looking for a boutique training institution, here are top three places to get digital marketing courses globally.

6 Email Marketing Trends in 2021
By Rohit Prasanna | June 29, 2022

What email trends and predictions can we count on this year? Read up on the best practices for email marketing in 2021.

Use Role-Playing to Engage Your Sales Force
By Chad Brooks | June 29, 2022

Role-playing is a great way to improve sales skills. Here are five tips to use role-playing into your sales training program.

7 Strategies to Make Your AdWords Campaign a Success
By Chad Brooks | June 29, 2022

A Google Adwords campaign can boost the visibility and profitability of your business, but it requires planning and strategy. Here's what you need to know.

8 Ways to Use Social Media to Grow Your Sales
By Chad Brooks | June 29, 2022

Social media is an invaluable platform to sell your products or services online. Here are eight ways to grow your sales on social.

Dominating the SERPs: How to Take up Multiple Spots on Google’s First Page
By Michael Hayes | June 29, 2022

You have multiple opportunities to land on the all-important first page of Google search results. See three ways to score multiple spots on the page.

How to Discover New Consumer Pain Points
By Thomas Griffin | June 29, 2022

Here are several ways you can discover new consumer pain points after your website launches.

How to Create Great Blog Posts (and Drive Traffic) in a Time Crunch
By Kenneth Burke | June 29, 2022

Learn how to create quality blog posts that rank high and drive traffic, even when you're short on time.

How to Quickly Boost Website Traffic
By Ben Mizes | June 29, 2022

Building organic traffic to your website is a long game, but you can up your results quickly with strategies like SEO, blogging and social media.

What Is Retargeting, and How Can It Boost Conversions?
By Adam Uzialko | June 29, 2022

Retargeting offers brands a way to deliver ads more efficiently to users who are likely make a purchase. Here's how to use it for your business.

The Rule of 9’s: Will Charm Pricing Work for Your Business?
By Kimberlee Leonard | June 29, 2022

Don't leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read on to learn more.

Why Web Personalization Is Key to e-Commerce Success in B2B
By John Barnett | June 29, 2022

Online retailers use web personalization to tailor their marketing to customers individually. Here are eight benefits of this technique.

Born to Sell: What Makes A Successful Sales Personality?
By Chad Brooks | June 29, 2022

What makes a successful sales rep? Here are some personality traits that contribute to the success of top sellers.

Website Redesign: What It Is and How to Tackle It
By Andrei Klubnikin | June 29, 2022

What does "website redesign" really mean? How much does it cost? What things should you keep in mind? Here's what you need to know.

4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | June 29, 2022

Here's how the video game industry's practices can boost your marketing.

Creating a Sales Manual
By Jamie Johnson | June 29, 2022

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

4 Things to Consider While Choosing a Website Template Design
By Jeff Yapp | June 29, 2022

Choosing a website template is about more than deciding upon an aesthetic. It is an exercise in branding that can leave a lasting impact on your audience.

Best Customer Tracking Methods for Your Small Business
By Jennifer Post | June 29, 2022

Tracking customers can improve how your small business markets itself to your target audience. Learn what to track and how to set up a tracking process.

How to Create an Accessible E-Commerce Website
By Nathan Resnick | June 29, 2022

Here's how e-commerce entrepreneurs and online store owners can make sure their websites are as accessible as possible for consumers with special needs.

10 Ways Content from Influencers Helps Your Business Grow
By Shane Barker | June 29, 2022

Using influencers is a simple way to save money while still receiving adequate marketing help.

10 Ways to Get Good Customer Reviews
By Skye Schooley | June 29, 2022

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

10 Content Marketing Best Practices You Need To Implement Now
By Tim Brown | June 29, 2022

Here are the 10 best content marketing practices you need to incorporate into your digital strategy right now.

6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | June 29, 2022

Use these strategies to automate your email communications without coming across as cold to your customers.

5 Ways To Create Quality Content When You’re Too Busy To Write
By Chad Brooks | June 29, 2022

Discover several smart methods and tools to help you create quality content even when you are convinced you have no time.

The Ads Affair: How the Industry Has Changed and Is Changing
By Boris Pfeiffer | June 29, 2022

The ad industry has to continually change to address the needs and concerns of consumers.

How to Preserve Evidence of Internet Defamation
By Aaron Minc | June 29, 2022

If you are going to go to court over defamation of your company online, you're going to need evidence.

Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Chad Brooks | June 29, 2022

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

How to Choose the Best Call Center Software
By Larry Alton | June 29, 2022

Call center software can give you a great way to communicate with your customers if you pick the right one for your business. Here's what to look for.

How to Win Customers’ Hearts With Your E-commerce Branding
By Chad Otar | June 29, 2022

When marketing your e-commerce business, it's important to build out your brand in a way that resonates with customers.

Could IVR Systems Improve Your Customer Service?
By Chad Brooks | June 29, 2022

Interactive voice response systems can help you expand your mobile marketing, send notifications to clients and more.