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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Keep Warm Leads From Turning Cold
By Valerie Schlitt | June 29, 2022

Warm leads are potential customers who've expressed interested in your product or service. To keep these leads viable, follow these seven steps.

Article
Are You Telling the Right Story About Your Brand?
By Roy Morejon | June 29, 2022

It's essential for these new brands on the block to tell their story as if they're going to sway customers' attention. Here's how.

Article
4 Signs You Need a Customer Engagement Platform
By Severine Griziaux | June 29, 2022

A customer relationship platform can benefit all departments of your business. Here are four signs your business should deploy this technoloy.

Article
How to Create Content That Actually Increases Organic Traffic
By Kenneth Burke | June 29, 2022

Learn how to differentiate yourself and increase your organic traffic today with this simple process

Article
How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | June 29, 2022

Email newsletters educate and engage subscribers in an efficient manner. Learn how to create one, even if you don't have any graphic design experience.

Article
Small Business Guide to Using Google Analytics
By Kiely Kuligowski | June 29, 2022

Google Analytics is an essential tool for your business website. Learn what it is and how to use it.

Article
GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | June 29, 2022

Digital privacy laws like GDPR and CCPA limit what you can and cannot do when it comes to email marketing. Here's what you should know about data privacy.

Article
6 Principles Of Persuasion You Can Apply To Content Marketing
By Jared Atchison | June 29, 2022

Content marketing is ultimately about education and persuasion. These six tips can improve how persuasive your content marketing strategy is.

Article
What Does a Great Customer Experience Look Like Now?
By David Fletcher | June 29, 2022

Customer dynamics and expectations have changed during the COVID-19 pandemic. How can companies stay competitive?

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | June 29, 2022

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | June 29, 2022

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

Article
5 E-Commerce Trends You Should Expect in 2020
By Syed Balkhi | June 29, 2022

Here are the top five trends for e-commerce businesses in 2020. Read on to learn what you need to do to create a successful online store in 2020.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Sammi Caramela | June 29, 2022

Having a digital marketing strategy is crucial in today's business world. Which of the many digital marketing platforms can help you achieve your goals?

Article
3 Reasons Why Small Businesses Still Need a Social Media Presence
By Deborah Sweeney | June 29, 2022

Considering pausing your social presence? Here's why it still counts for small business.

Article
How to Align Your Social Media and Blog Strategies
By Bennett Conlin | June 29, 2022

A consistent voice across social media and blog platforms results in a consistent branding message.

Article
6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Jake Eisenberg | June 29, 2022

Follow these six steps to increase the likelihood of your emails landing in Gmail's Primary folder.

Article
Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | June 29, 2022

Properly responding to your customers’ emails can go a long way in strengthening your company’s reputation.

Article
Back to Basics: 10 Offline Marketing Tactics That Still Work in Today’s Digital World
By Sean Peek | June 29, 2022

Old-school advertising is still effective today. Here are 10 offline marketing strategies that work in the digital world.

Article
Holiday Shopping Predictions and What They Mean for Businesses
By Sean Peek | June 29, 2022

Businesses are uncertain about the outcome of the 2021 holiday shopping season. Here are some trends you can count on to build your sales strategy.

Article
The Perks of Being Loyal: How to Build a Customer Loyalty Program That Works
By Lucinda Watrous | June 29, 2022

Want to launch a customer loyalty program for your business? Read this first.

Review
Insightly Review
By business.com editorial staff | June 16, 2022

Insightly offers users a friendly, minimalist design and multiple levels of CRM service to choose from. Implementing Insightly is relatively easy, even if you're unfamiliar with CRM products. It's a...

Review
SugarCRM Review
By business.com editorial staff | June 16, 2022

SugarCRM is packed full of features like contact and lead management, marketing tools, reporting and analytics, call center capabilities, workflows and approvals and more. It has outstanding customer...

Review
HubSpot CRM Review
By business.com editorial staff | June 16, 2022

HubSpot offers a completely free version of its CRM, making it a fantastic option for entrepreneurs on a budget, as well as small business owners who are unsure about investing in a high-cost CRM.

Review
SlickText Review
By Kiely Kuligowski | May 26, 2022

SlickText offers multiple options for your text message marketing campaigns. It establishes two-way communication with your consumers and offers packages to meet the needs of small business owners.

Review
Podium Review
By Mark Fairlie | May 26, 2022

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Review
eBrandz Review
By Matt D’Angelo | February 07, 2022

eBrandz is an online marketing service with a focus on pay-per-click solutions. This company has training in a variety of online marketing topics, so it can bring these resources into your PPC...

Review
HubSpot Review
By Sean Peek | January 27, 2022

HubSpot is a popular marketing service built to help small and midsize businesses with email, social and SEO marketing.

Review
Silverback Strategies Review
By Sean Peek | January 27, 2022

Silverback Strategies' PPC management service tailors your pay-per-click ad campaign to target the right audience. Its attention to detail and personalized service earns it our pick for best PPC...

Review
WebiMax Review
By Sean Peek | January 27, 2022

WebiMax is an excellent online marketing company that uses its resources to create a full-service PPC program for your business.

Review
Act-On Review
By Sean Peek | January 27, 2022

Act-On is an online marketing service with helpful campaign tools to assist you with email and SEO marketing.