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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Advice
How to get first page visibility in Google search?
By Shakti Abhishek | 16 Answers | Last Activity on December 10, 2013

Is it really required to invest in SEO? Lets suppose, I am doing all those things to some extent what a SEO company or an individual will do, am posting ads,profile, services and other offers of my...

Advice
Anyone have experience with a good online marketing company?
By Afshin Rifat | 10 Answers | Last Activity on December 06, 2013

Hi all, we are 3 weeks away from beta testing and as it looks now a full launch in 5. I am looking for a good online marketing company, not SEO or PPC adds in search engines. That is under...

Advice
What is the best email marketing tool?
By Carrie Dunham | 12 Answers | Last Activity on November 30, 2013

I have explored Constant Contact and iContact a little and both are decent, though also have their limitations. What do others recommend (something not too pricey)?

Advice
Are Trade Shows/Convention Booths worthwhile?
By Approach The Bench | 14 Answers | Last Activity on November 14, 2013

HI- I'm thinking about getting a table at a convention to raise the visibility of my product. However, it is a costly proposition (over $4000, not including travel, hotel, etc). Wondering if anyone...

Advice
When is the right time to start building your brand?
By Julie Cottineau | 26 Answers | Last Activity on October 07, 2013

I need some expert help from entrepreneurs and small business owners: Are you deliberately building your brand? If not, why not? What would you like to learn about brand building? (I am developing an...

Advice
How do I go about finding a salesman?
By David Vogel | 13 Answers | Last Activity on September 06, 2013

I have a start up and realize that I need help with regards to selling my product and services. I have never had to do sales before and I am still learning. In order for my business to succeed I...

Advice
How do you run a cost effective promotion on a tight budget?
By Ayo Akinola | 12 Answers | Last Activity on August 14, 2013

We're currently in a marketing phase, trying to sell out our Loyalty/Discount cards to the public. We have a budget of $10,000 to reach 5000 people.

Advice
How much time should you allocate to reading (or listening to) business books?
By Mary-Alice Miller | 19 Answers | Last Activity on August 01, 2013

I think reading (or personally, I prefer audio books) is a great way to continue to learn, which is important to all business owners. But with the large amount of work we all have on our plates,...

Advice
Which content posted on Facebook generated the most Likes and shares for you?
By Chris S. | 17 Answers | Last Activity on July 02, 2013

Hopefully by sharing our popular content we can improve our own pages.

Advice
What's the best way to get an article published by an online news organization?
By Jen Ostrosky | 15 Answers | Last Activity on June 25, 2013

What's the best way to approach online news organizations to submit an article? Is there a common approach?

Advice
How often should I be blogging?
By Carrie Dunham | 14 Answers | Last Activity on June 11, 2013

I know blogging is an important way to build your brand, but how often to I need to blog.

Advice
What apps streamlines your life as an entrepreneur?
By Shawn Parr | 28 Answers | Last Activity on May 07, 2013
Advice
Does anyone know if it is possible to retarget based on what websites a person visits?
By Jim Lillig | 8 Answers | Last Activity on March 27, 2013

I am looking to help a client find people who have visited their competitors using a retargeting display or text campaign.

Advice
What is the best way to differentiate yourself from your competitors in an online marketing/web develoment business?
By Lidia Paly | 11 Answers | Last Activity on February 27, 2013
Advice
Do you use Mind Mapping Software?
By Salma Burney | 19 Answers | Last Activity on February 15, 2013

What mind mapping software do you like, pros/cons?

Advice
Any tips on creating an effective email newsletter?
By Modeo Media | 9 Answers | Last Activity on February 14, 2013
Advice
How effective is viral marketing?
By Karthik Kashyap | 9 Answers | Last Activity on February 04, 2013

We have heard about word of mouth/referrals or viral marketing. For people who have have used or using this strategy, how effective was this strategy?

Advice
What social media platforms are most popular among entrepreneur and startup communities?
By Kyle Connors | 14 Answers | Last Activity on December 15, 2012

What SM networks do entrepreneurs and founders pay most attention to and have most interaction on? Twitter, Facebook, Google +, Pinterest or LinkedIn?

Advice
We just launched our beta site, what's the best way to get exposure on a low budget?
By Rick Tuinenburg | 16 Answers | Last Activity on December 12, 2012
Advice
What's more important: having a well-designed website or a blog for my business?
By Jen Ostrosky | 16 Answers | Last Activity on December 03, 2012

And should my blog be part of my website or a separate domain (wondering what's better for SEO).

Advice
Do you have a networking tip to share?
By Kim Pettinato Referral Expert | 12 Answers | Last Activity on November 05, 2012
Advice
Where do you think your biggest frustrations are with social media?
By Mel Shaw | 13 Answers | Last Activity on October 15, 2012

Trying to get a broad idea as to what the pain points are out there for business owners so we can address them more readily in our own sales processes. Thanks for your help!

Article
Expert Advice on Marketing Tips for Lawyers
By business.com editorial staff | September 26, 2012

Larry Bodine, editor-in-chief of Lawyers.com, offers advice on how lawyers can market themselves more effectively.

Article
How to Grow an AdSense Empire
By business.com editorial staff | August 22, 2012

How people make money from AdSense. Includes interview with Justin Cooke of AdSenseflippers.com

Article
How to Make a (Good) Living Off Affiliate Marketing
By business.com editorial staff | August 16, 2012

Experienced affiliate marketer Jonathan Volk shares the secret to being successful in the business.

Article
Direct Mail Marketing: Is It Worth the Cost?
By business.com editorial staff | July 17, 2012

With so many of the us depending on the internet to stay tuned into what's going on in our lives and in the world, it's no wonder that direct mail, or "direct classic" as the industry sometimes...

Article
The Business Value of Facebook
By Maxwell Finn | September 05, 2011

Learn how to leverage the Facebook platform in order to drastically strengthen your web presene and be a more efficient and effective professional.

Article
Setting Goals that Increase the Value of Your Email Newsletter
By Garrett French | September 09, 2010

turning your newsletter into a high impact communication tool

Article
How To Make A Magazine Ad That Sells
By business.com editorial staff | March 22, 2010

How Get Readers' Attention, Keep Them Reading And Make Them Take Immediate Action