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Article
Back to Black: How To Combat A Decline in Sales
BY business.com editorial staff

How do you combat declines in sales when the economy is to blame? See how this business turned their sales around in just two years.

Article
3 Ways to Promote Your Business With Charitable Marketing
BY business.com editorial staff

Money put into advertising doesn't always work very well.

Article
Pricing and Costs of Direct Marketing
BY business.com editorial staff

Set a budget for your company's direct marketing campaign

Article
How to Generate Press for Your Small Business
BY business.com editorial staff

We offer four tips from experts to answer a Business.com community question.

Article
Email Etiquette: 5 Ways to Respect Your Customers' Time
BY business.com editorial staff

Following proper etiquette in customer communications will build trust and loyalty.

Article
3 Keys to Winning High-End Customers in a Luxury Market
BY business.com editorial staff

Follow these tips to cultivate an exclusive brand image and high-end consumer following.

Article
How to Find a Marketing Agency That Won't Under Deliver
BY Aaron Agius

When hiring a marketing firm, you want to find one that will live up to its promises.

Article
How to Get More Backlinks to Your Website
BY Thomas Griffin

Getting other websites to link back to your site is a great way to increase brand awareness and boost sales.

Article
4 CMMS Packages for Small Businesses
BY business.com editorial staff

Find out how to automatically track your equipment and other assets to extend lifespan, reduce maintenance costs, and improve utilization.

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
BY business.com editorial staff

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short amount of time?

Article
Social Media Strategists: How to Set Your Prices
BY business.com editorial staff

Our community asked how social media strategists should charge. We found answers.

Article
10 Ways to Improve Your Local Marketing Strategy
BY business.com editorial staff

Use these marketing tactics to help you and your clients win business in your community.

Article
17 Effective Sales Tricks to Gain Loyal Customers
BY Usman Raza

Selling your product or service is often the hardest part of business, but it doesn't have to be. These 17 effective sales tricks will help your business generate more conversions and sales.

Article
Do's and Don'ts for a Successful Customer Survey
BY business.com editorial staff

When a customer survey is done well, it can provide great insight into the minds of your customers. To make your survey a success, follow these tips.

Article
Repeat Business: 5 Ways to Keep Your Customers Coming Back
BY business.com editorial staff

Follow these tips to make your customers want to return to your store.

Article
How to Scale Your Customer Support Operations
BY Chris Porteous

Here's how you should be scaling your customer support operations and how you can do it without breaking the bank.

Article
7 Ways to Protect Your Online Business During COVID-19
BY Rotem Gal

In the face of COVID-19, it's more important than ever to protect and maintain your online business against changing market conditions as well as malicious threats.

Article
Naming a Product: What You Need to Know
BY business.com editorial staff

Product names can make or break sales. Here's how to choose the right one.

Article
Intellectual Property Essentials
BY business.com editorial staff

Aggressive intellectual property protection allows a business to protect hard work.

Article
A Marketer's Guide to IAB Certifications
BY business.com editorial staff

Show employers and clients your expertise in online advertising sales and marketing