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Influencer marketing isn't for every business. These questions will help you decide.

Influencer marketing can be beneficial to some brands. Before you spend a dime on this type of marketing, ask yourself these eight questions.

by Shane Barker - 1 day ago

Consider both the benefits and potential downsides before implementing this solution.

Blockchain offers better protection of sensitive data due to decentralization. The technology can be applied to many industries, but it's important fo...

by Curtis Sparrer - 1 day ago

Considering freelancing? These tips can ensure a successful launch and steady business.

If you've been considering making the switch to a freelance career or just adding a side gig, this article offers some tips and encouragement.

by Matthew Baker - 1 day ago

Look at process automation as an opportunity rather than something to dread.

The new year may see a further uptick in automation, but you can use this to your career's advantage. Here are five resolutions you can make to embrac...

by Dennis Walsh - 1 day ago

Learn about the techniques and tools for conducting your own market research.

You may not need to hire outside help to scope out the market for you. Learn about the techniques and tools for conducting your own market research.

by Andreas Rivera - 2 days ago

Get insights and advice from construction industry experts in these six free podcasts.

With topics ranging from construction law to building a thriving construction business, you won't want to miss these free podcasts.

by Andreas Rivera - 2 days ago

Nearly 65 percent of consumers have cut ties with a brand after one bad experience.

If 65 percent of consumers only need one bad experience to stop buying from you, then it's essential for you to maintain very high customer service st...

by Christine James - 2 days ago

Manage your time effectively, improve communication and your relationship with employees.

One quality that every entrepreneur must possess is successful leadership. How do you tap your core strengths and apply them to become a better busine...

by Guy Sheetrit - 2 days ago

Follow these three tips to create a compelling, successful brand video.

Before investing in video marketing, take a look at the big picture. You don't want to overlook a few key aspects of producing your brand video. For e...

by Daniel Marlow - 2 days ago

Follow this six-step discussion process to foster critical thinking in your team.

Critical thinking is a vital soft skill for an organization's success. Try following this six-step problem-solving process with your team to build and...

by Lynette Reed - 2 days ago