If you had to pick just three indispensable products or services that you would use to run your business during the zombie apocalypse, what would you choose?
Okay, maybe that question is a bit far-fetched. But seriously: What are the most important tech-enabled services for businesses?
To answer that question, business.com surveyed over 600 business owners and leaders across a variety of industries. The results were surprisingly broad, with nearly 350 different products and services represented. Here’s a look at some of the most interesting trends that we uncovered during our analysis.
Big Tech Still Leads
Of the more than 1,800 responses we received, Microsoft’s suite of products (Excel, Word, Outlook, PowerPoint and so on) was the clear leader, with nearly a 20% share of the services named most essential. Google and its popular (and free) lineup received the second-largest number of responses, with 10% of the total. Intuit, the company behind the popular accounting software QuickBooks and other finance products, came in a close third.
A Highly Fragmented Market
Our analysis shows that companies have diverse needs, as evidenced by the “long tail” of smaller business technology products and services that dominated the results. Of the close to 350 individual companies and products named as essential by our respondents, fewer than 60 appeared more than three times. Over half of the survey’s responses went to companies that, individually, accounted for 3% or less of the total.
We found that a few areas emerged as particularly indispensable for businesses:
- Financial management software, where QuickBooks was the overall top choice, received a large number of responses.
- Payment technology also proved essential, with Square (56%) and PayPal (24%) commanding a leading share in the space.
- In our brave new remote world, Zoom (40%) and Slack (23%) led the communications category, while Canva (44%) and Adobe Photoshop (35%) showed strength in design software.
An increasingly complex world requires a varied set of tools to meet the needs of individual companies. It seems clear from our data that the future of business productivity lies in a more specialized set of tools.
Read more and see the full list of winners.