Choose a number and set your sights on reaching it. That’s one example of a New Year’s business resolution, but there are plenty of others.
As with your personal New Year’s resolution, it’s crucial to pick a goal you can realistically achieve. Here are some ideas to consider implementing for 2023.
Refresh Your Marketing Plan
Are you promoting your business sufficiently? Consider hiring a digital marketing agency to put together a strategy and determine the best channels. An in-house team at a major company is often composed of marketing all-stars, but small to medium businesses may not have deep staff expertise in social media, SEO, analytics, content marketing, pay-per-click advertising, and other crucial campaign components.
Boost Your Digital Presence
Examine your business’s online presence to ensure it remains fresh. Smartphones now account for 59% of global web traffic. Is your website optimized for mobile? If not, Google may downrank it … besides, an outdated site turns off consumers. Check your site on various operating systems and display devices to test compatibility.
Are you updating content regularly with a blog or newsletter? This will also help your Google rank and keep customers coming back.
Try new forms of advertising and see what sticks. YouTube, TikTok, and Instagram are great venues for building your brand, especially if you want to engage a younger demographic.
Protect Your Data
A vital New Year’s resolution for any business, large or small, is ensuring data security. In the third quarter of 2022, cybercrime jumped an astonishing 167%. While it’s always been a threat, the average data breach in the U.S. is up to $9.4 million in damages.
Along with updating software regularly and hiring a cybersecurity lead or consultant, add security awareness training to keep your employees current on the latest ruses so your business can avoid attacks.
Set Better Deadlines
Does your business have a problem with chronically late projects? Regular strategizing sessions and a project management professional can help determine what must change.
Take Care of Yourself
For an entrepreneur, business is life. Being a workaholic can lead to success — it might even be necessary for success — but it can also lead to burnout.
Self-care isn’t an indulgence; you need to take care of yourself so you can take care of business. Delegate tasks appropriately. Make sure to get enough sleep. Exercise regularly, even if that means taking phone calls on the treadmill … which is where you might be for your personal New Year’s resolution anyway.