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Latest Content:
marketing-strategy

Holiday Marketing Strategies Every Small Business Can Deploy

Boost sales with these budget-friendly strategies.

Holiday marketing doesn't have to entail big-budget TV ads or buying a float in the Macy's Thanksgiving Day parade. Here are six ideas for small busin...

marketing-strategy

Why Public Relations is a Must for Your SEO Strategy

If your SEO strategy doesn't have a PR element, here's some food for thought.

For those looking to revamp their marketing strategy to a more digital-forward landscape, it's important to understand how a traditional platform like...

social-media

Get Social: How Entrepreneurs Can Expand Their Reach

Break through to new audiences and boost your brand by seeking out the right influencers.

Influencer marketing campaigns can generate up to 11 times the return on investment of traditional digital marketing strategies. Here is how to identi...

marketing-strategy

How to Create Content That Actually Increases Organic Traffic

When you offer genuinely valuable content for your audience, your site will benefit too.

"Create content," they said. "It'll bring traffic," they said. Well, what happens when you create content but don't get any more viewers? You follow t...

business-intelligence

3 Ways Your Insurance Firm Can Use Data to Find and Keep Clients

A data-driven sales and prospecting process is the answer to multiple problems.

An insurance firm needs robust prospect management for identifying and qualifying new sales opportunities and nurturing existing ones. Here is how to...

careers

5 Best Digital Marketing Certifications

Digital marketing is a fast-growing career path with a solid outlook for years to come.

Do you have the skills and certifications to help you get ahead?

branding

Can You Patent or Trademark Your Original Recipes?

You definitely need to keep your restaurant's recipes secret.

Protecting your original recipes with a patent isn't easy, but it is possible. Here's how.

employees

International Recruitment: How to Stop Overseas Assignments From Failing

Most workers assigned abroad fail, but why? And what can HR do about it?

Overseas assignments fail at unsettlingly high rates. Discover the causes behind the epidemic and what actions HR can take to avoid disaster.

financial-solutions

5 Money-Saving Tips for Choosing a Restaurant POS System

Here's what you need to know about point-of-sale contracts, hardware and processors.

A POS system is an expensive investment for a restaurant. Follow these five tips to keep your costs down.

funding

American Express' Gina Taylor Cotter On Figuring Out Which Business Loan Is Right For You

The Amex head of global commercial financing shares some insights for SMBs.

Gina Taylor Cotter, head of global commercial financing at American Express, answers questions small business owners may have about financing.

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