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Public Relations

Article
How to Generate PR for a Startup at Conferences
BY Maksym Babych

This article is about the importance of conferences for tech startups PR. Its main goal is to prepare startup founders and young entrepreneurs for tech conferences, and help them with an applying...

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Best Practices for Multi-Site Security Management
Best Practices for Multi-Site Security Management
Companies operating at a single site or at regional sites, but looking to expand nationwide or even internationally, will face a number of challenges as they move away from their existing infrastructure, select a new security system and seek to implement that system cost effectively and successfully. A recent webinar hosted by ASIS International and Brivo discussed the challenges of multi-site security management and how cloud-based systems can help companies run their security...
Article
How to Build Trust With E-Commerce Customers
BY Ming-Yi Wu

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Advice
I have published several children's books. Is it a good idea for me to hire a literary agent? Thanks!
QUESTION | BY Rene Ghazarian | 4 ANSWERS | LAST ACTIVITY ON 02/22/20

Would a literary agent be beneficial for promoting my children's books or am I better off promoting them myself?

Article
How Negative Reviews Can Be a Positive for Your SEO
BY Christine James

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.

Article
7 Habits of Highly Successful Sales Professionals
BY Sesan Kareem

There is no business success without sales success. Innovation and good marketing lead to sales growth. In order to achieve remarkable business revenue, profit and growth, it is pertinent to...

Article
Brand Reputation: How to Protect Your No. 1 Asset
BY Sam Bocetta

Your most valuable asset is your brand reputation. Learn how to protect it.

Best Pick
The Best Online Reputation Management Providers of 2020
BY Skye Schooley

Which is the best online reputation management service for your business?

Article
10 Tips for Writing a Great Press Release
BY Megan Prejzner

Knowing how to write an effective press release is essential to getting your company news out to reports and customers.

Article
4 Ways to Reduce Your Business's Carbon Footprint
BY Michael Wood

Running a profitable business is hard. Running a profitable business that is carbon accountable is even harder. Here are four effective ways to help make your business more carbon accountable.

Article
Want to Support a Charity? Qualities Businesses Should Seek Out
BY Scott Gerber

Here are the criteria business leaders can use when choosing which charities to support.

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KeyBank Middle Market Business Sentiment Report
KeyBank Middle Market Business Sentiment Report
When it comes to the middle market, Key has a dedication like no other bank. Our commitment and focus allow us to deliver relevant, actionable, and tailored solutions for middle market companies. As part of this commitment, KeyBank conducts quarterly surveys with middle market executives. We ask them various questions about business and the world around them to uncover industry views, including how they feel about the state of the economy, security, future growth plans and more..
Advice
Business Wire or direct submission for a press release?
QUESTION | BY Genie Bachert | 10 ANSWERS | LAST ACTIVITY ON 08/30/19

A professional organization I work with wants to send out a press release announcing a new board member who is somewhat distinguished in their industry. One member suggested using Business Wire, but...

Article
How To Create and Write Your Business's First E-Book
BY Chris Christoff

E-books give businesses a chance to improve their customer relationships.

Article
How to Use Brand Activism to Ethically Grow Your Brand
BY Margaret Olat

Learn how your business can support a social cause that you and your audience care about.

Article
How to Create an Effective Survey
BY Tom Britton

Don't spend hours building customer surveys that no one cares about. Here’s what you’re doing wrong.

Article
How To Build A Customer-Centric Culture For Your Small Business
BY Jared Atchison

Building a customer-centric culture helps your business apart from the competition

Article
4 Tips for Presenting to a Global Audience
BY Raul Sanchez Dan Bullock

Follow these four principles to connect with audiences from all over the world.

Article
11 Innovative Ideas for Handling the Client Conundrum
BY Anand Srivastava

What strategies to employ when handling displeased and difficult clients.

Article
How to Create a New Brand Image From Scratch
BY Thomas Griffin

Creating brand image is a tough task. Here is what it takes.

Article
Online Reputation Management and Why It's Important
BY Sameer Somal

The first page of Google is a key pillar of company's overall reputation.

Article
How to Effectively Network as an Introvert
BY Vikrant Bhalodia

Follow these tips to build effective business communications.