Public Relatations

Discover tips, best practices, and actionable advice from PR experts on how to effectively manage and improve your public relations strategies.

Latest: Advice, Tips and Resources

Article
10 Tips for Writing a Great Press Release
BY Megan Prejzner

Knowing how to write an effective press release is essential to getting your company news out to reports and customers.

Article
4 Ways to Reduce Your Business's Carbon Footprint
BY Michael Wood

Running a profitable business is hard. Running a profitable business that is carbon accountable is even harder. Here are four effective ways to help make your business more carbon accountable.

Article
Want to Support a Charity? Qualities Businesses Should Seek Out
BY Scott Gerber

Here are the criteria business leaders can use when choosing which charities to support.

Advice
Business Wire or direct submission for a press release?
QUESTION | BY Genie Bachert | 10 ANSWERS | LAST ACTIVITY ON 08/30/19

A professional organization I work with wants to send out a press release announcing a new board member who is somewhat distinguished in their industry. One member suggested using Business Wire, but...

Article
How To Create and Write Your Business's First E-Book
BY Chris Christoff

E-books give businesses a chance to improve their customer relationships.

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How to Use Brand Activism to Ethically Grow Your Brand
BY Margaret Olat

Learn how your business can support a social cause that you and your audience care about.

Article
How to Create an Effective Survey
BY Tom Britton

Don't spend hours building customer surveys that no one cares about. Here’s what you’re doing wrong.

Article
How To Build A Customer-Centric Culture For Your Small Business
BY Jared Atchison

Building a customer-centric culture helps your business apart from the competition

Article
4 Tips for Presenting to a Global Audience
BY Raul Sanchez Dan Bullock

Follow these four principles to connect with audiences from all over the world.

Article
How to Create a New Brand Image From Scratch
BY Thomas Griffin

Creating brand image is a tough task. Here is what it takes.

Article
Online Reputation Management and Why It's Important
BY Sameer Somal

The first page of Google is a key pillar of company's overall reputation.

Article
Why Responding to All Your Online Reviews Is Critical
BY Eric 'ERock' Christopher

Find out why you need to respond to all your online reviews – not just the negative ones.

Article
How Businesses Are Marketing Green Innovation
BY David Trounce

Going green may ultimately boost your company's bottom line.

Article
How to Manage Your Small Business Through a Crisis
BY Nabeel Ahmad

Here are four tips to navigating a crisis situation

Article
How to Use Social Media To Better Your Retail Business
BY Irina Stefanova

If you want to be successful, you have to be on social media.

Article
How to Find the Right PR Firm
BY Dave Feistel

Considering hiring a public relations agency? Ask these four questions.

Article
How to Create an Effective Public Relations and Branding Strategy for Your Business
BY Chad Brooks

PR exec Kailynn Bowling of ChicBlvd Inc. is May's community member of the month.

Article
So Your Business Got Positive Publicity: Now What?
BY Blair Nicole

You need to have a strategy in place for marketing your business.

Advice
Any tips on creating buzz through press for a startup?
QUESTION | BY Tom Torrence | 10 ANSWERS | LAST ACTIVITY ON 03/15/19

I think I have a good list of bloggers and publications I would like to target and introduce them to my startup soon. I am struggling to figure out a timeline though. Should I try to get some press...

Article
Hosting Your First Webinar? 3 Tips for Success
BY Syed Balkhi

More than 60% of B2B marketers use webinars to educate their audience.

Article
How, and Why, to Become a Guest Blogger
BY Elijah Masek-Kelly

Guest blogging can improve your marketing efforts.

Article
6 Social Media Weapons to Boost Your Branding and Marketing
BY Rolando Herrera

Don't hinder your growth by ignoring social media.

Article
14 Free Ways to Advertise Your Business
BY Scott Gerber

Here are 14 approaches to getting your name out there, each with its own strengths.

Article
UN's Sustainable Development Goals for Small Businesses
BY Carlyann Edwards

The hope is to have all people, governments and businesses following the agenda by 2030.

Article
5 Tips for Building a Globally-Minded Creative Team
BY Justin Gignac

To reach an audience on a global scale, you need to consider global perspectives.

Article
Americans Lack the 'Right to be Forgotten.' So How Can Businesses Counter Negative Publicity?
BY Darius Fisher

Here are four important steps businesses can take to improve their online reputation.

Article
Brand Spokesperson Smackdown: Famous Face vs. Social Media Rockstar?
BY Alison Hill

Should your brand use a social media influencer or a celebrity as a spokesperson?

Article
12 Tips for Mastering Your Presentation
BY Stacey Hanke

Giving presentations is a learned skill that requires ongoing practice.

Article
What is Influencer Marketing and How Does it Drive Sales?
BY Albizu Garcia

Influencer marketing is word-of-mouth for the social media age. Here's how to use it.

Article
Ask Yourself These 8 Questions Before Your Next Speech
BY Jason O'Brien

These eight pointers will help you hone your speech and feel more confident.