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Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.
Your most valuable asset is your brand reputation. Learn how to protect it.
Knowing how to write an effective press release is essential to getting your company news out to reports and customers.
My company is planning on holding a fashion show in July 2020 in Thailand. We're looking for ways to invite professional buyers to the show. How we can get in touch with the right people and get them...
Running a profitable business is hard. Running a profitable business that is carbon accountable is even harder. Here are four effective ways to help make your business more carbon accountable.
Here are the criteria business leaders can use when choosing which charities to support.
A professional organization I work with wants to send out a press release announcing a new board member who is somewhat distinguished in their industry. One member suggested using Business Wire, but...
E-books give businesses a chance to improve their customer relationships.
Learn how your business can support a social cause that you and your audience care about.
Don't spend hours building customer surveys that no one cares about. Here’s what you’re doing wrong.
Building a customer-centric culture helps your business apart from the competition
Follow these four principles to connect with audiences from all over the world.
Creating brand image is a tough task. Here is what it takes.
Going green may ultimately boost your company's bottom line.
Here are four tips to navigating a crisis situation
If you want to be successful, you have to be on social media.
Considering hiring a public relations agency? Ask these four questions.
PR exec Kailynn Bowling of ChicBlvd Inc. is May's community member of the month.
You need to have a strategy in place for marketing your business.
I think I have a good list of bloggers and publications I would like to target and introduce them to my startup soon. I am struggling to figure out a timeline though. Should I try to get some press...
More than 60% of B2B marketers use webinars to educate their audience.
Guest blogging can improve your marketing efforts.
Don't hinder your growth by ignoring social media.
Here are 14 approaches to getting your name out there, each with its own strengths.
The hope is to have all people, governments and businesses following the agenda by 2030.
To reach an audience on a global scale, you need to consider global perspectives.
Here are four important steps businesses can take to improve their online reputation.
Should your brand use a social media influencer or a celebrity as a spokesperson?
Giving presentations is a learned skill that requires ongoing practice.
Influencer marketing is word-of-mouth for the social media age. Here's how to use it.