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Public Relatations

Discover tips, best practices, and actionable advice from PR experts on how to effectively manage and improve your public relations strategies.

Latest: Advice, Tips and Resources

Article
Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | December 31, 2019

Your most valuable asset is your brand reputation. Learn how to protect it.

Article
10 Tips for Writing a Great Press Release
By Megan Prejzner | December 10, 2019

Knowing how to write an effective press release is essential to getting your company news out to reports and customers.

Article
4 Ways to Reduce Your Business's Carbon Footprint
By Michael Wood | November 22, 2019

Running a profitable business is hard. Running a profitable business that is carbon accountable is even harder. Here are four effective ways to help make your business more carbon accountable.

Article
Want to Support a Charity? Qualities Businesses Should Seek Out
By Scott Gerber | November 11, 2019

Here are the criteria business leaders can use when choosing which charities to support.

Advice
Business Wire or direct submission for a press release?
By Genie Bachert | 10 Answers | Last Activity on August 30, 2019

A professional organization I work with wants to send out a press release announcing a new board member who is somewhat distinguished in their industry. One member suggested using Business Wire, but...

Article
How To Create and Write Your Business's First E-Book
By Chris Christoff | August 29, 2019

E-books give businesses a chance to improve their customer relationships.

Article
How to Use Brand Activism to Ethically Grow Your Brand
By Margaret Olat | August 22, 2019

Learn how your business can support a social cause that you and your audience care about.

Article
How to Create an Effective Survey
By Tom Britton | August 19, 2019

Don't spend hours building customer surveys that no one cares about. Here’s what you’re doing wrong.

Article
How To Build A Customer-Centric Culture For Your Small Business
By Jared Atchison | August 15, 2019

Building a customer-centric culture helps your business apart from the competition

Article
4 Tips for Presenting to a Global Audience
By Raul Sanchez Dan Bullock | August 12, 2019

Follow these four principles to connect with audiences from all over the world.

Article
How to Create a New Brand Image From Scratch
By Thomas Griffin | July 24, 2019

Creating brand image is a tough task. Here is what it takes.

Article
Online Reputation Management and Why It's Important
By Sameer Somal | July 21, 2019

The first page of Google is a key pillar of company's overall reputation.

Article
Why Responding to All Your Online Reviews Is Critical
By Eric 'ERock' Christopher | July 04, 2019

Find out why you need to respond to all your online reviews – not just the negative ones.

Article
How Businesses Are Marketing Green Innovation
By David Trounce | June 23, 2019

Going green may ultimately boost your company's bottom line.

Article
How to Manage Your Small Business Through a Crisis
By Nabeel Ahmad | June 23, 2019

Here are four tips to navigating a crisis situation

Article
How to Use Social Media To Better Your Retail Business
By Irina Stefanova | June 13, 2019

If you want to be successful, you have to be on social media.

Article
How to Find the Right PR Firm
By Dave Feistel | May 14, 2019

Considering hiring a public relations agency? Ask these four questions.

Article
How to Create an Effective Public Relations and Branding Strategy for Your Business
By Chad Brooks | May 06, 2019

PR exec Kailynn Bowling of ChicBlvd Inc. is May's community member of the month.

Article
So Your Business Got Positive Publicity: Now What?
By Blair Nicole | April 18, 2019

You need to have a strategy in place for marketing your business.

Advice
Any tips on creating buzz through press for a startup?
By Tom Torrence | 10 Answers | Last Activity on March 15, 2019

I think I have a good list of bloggers and publications I would like to target and introduce them to my startup soon. I am struggling to figure out a timeline though. Should I try to get some press...

Article
Hosting Your First Webinar? 3 Tips for Success
By Syed Balkhi | February 12, 2019

More than 60% of B2B marketers use webinars to educate their audience.

Article
How, and Why, to Become a Guest Blogger
By Elijah Masek-Kelly | December 21, 2018

Guest blogging can improve your marketing efforts.

Article
6 Social Media Weapons to Boost Your Branding and Marketing
By Rolando Herrera | August 27, 2018

Don't hinder your growth by ignoring social media.

Article
14 Free Ways to Advertise Your Business
By Scott Gerber | August 27, 2018

Here are 14 approaches to getting your name out there, each with its own strengths.

Article
UN's Sustainable Development Goals for Small Businesses
By Carlyann Edwards | August 07, 2018

The hope is to have all people, governments and businesses following the agenda by 2030.

Article
5 Tips for Building a Globally-Minded Creative Team
By Justin Gignac | July 19, 2018

To reach an audience on a global scale, you need to consider global perspectives.

Article
Americans Lack the 'Right to be Forgotten.' So How Can Businesses Counter Negative Publicity?
By Darius Fisher | June 06, 2018

Here are four important steps businesses can take to improve their online reputation.

Article
Brand Spokesperson Smackdown: Famous Face vs. Social Media Rockstar?
By Alison Hill | May 16, 2018

Should your brand use a social media influencer or a celebrity as a spokesperson?

Article
12 Tips for Mastering Your Presentation
By Stacey Hanke | May 14, 2018

Giving presentations is a learned skill that requires ongoing practice.

Article
What is Influencer Marketing and How Does it Drive Sales?
By Albizu Garcia | April 05, 2018

Influencer marketing is word-of-mouth for the social media age. Here's how to use it.