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Public Relatations

Discover tips, best practices, and actionable advice from PR experts on how to effectively manage and improve your public relations strategies.

Latest: Advice, Tips and Resources

Article
Ask Yourself These 8 Questions Before Your Next Speech
By Jason O'Brien | April 05, 2018

These eight pointers will help you hone your speech and feel more confident.

Article
Analytics and Beyond: 7 Best Tools for Managing Your Online Presence
By Amie Marse | March 22, 2016

Not all analytics are created equal. While analytics are good, you need other tools to make your website truly stand out.

Article
What to Do In the Hot Seat: How to Recover From a Scandal
By Sarah Landrum | November 19, 2015

Has your business found itself in a mess? Manage your reputation, Olivia Pope style: Handled.

Article
PR Nightmares: How Businesses & Public Figures Respond After Scandals
By Anna Johansson | October 05, 2015

While there’s no concrete formula for dealing with PR nightmares, it can be helpful to study what others have done in the past.

Article
Worth the Risk? Tips to Take From Famous Publicity Stunts
By Kim Tracy Prince | January 20, 2015

A publicity stunt can be a quick way to get more eyeballs on your brand, but it could easily go wrong if not planned and executed correctly.