Public Relatations

Discover tips, best practices, and actionable advice from PR experts on how to effectively manage and improve your public relations strategies.

Latest: Advice, Tips and Resources

Advice
My boss had a negative article about her one year ago. Should I ask for a retraction?
QUESTION | BY Scott Brand | 17 ANSWERS | LAST ACTIVITY ON 10/30/17

I want advice on reputation management for my boss who had a negative article reported on her about one year ago and I am hesitant about it.

Article
Choosing the Best Online Reputation Management Service
BY Karina Fabian

The right ORM firm can help you clean up your online image.

Article
Why Your Business Needs a Strong Online Reputation and How To Build One
BY Jawad Khan

Reputation management is not just a set of activities. It needs to be a part of your broader marketing and branding strategy.

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Article
Analytics and Beyond: 7 Best Tools for Managing Your Online Presence
BY Amie Marse

Not all analytics are created equal. While analytics are good, you need other tools to make your website truly stand out.

Article
What to Do In the Hot Seat: How to Recover From a Scandal
BY Sarah Landrum

Has your business found itself in a mess? Manage your reputation, Olivia Pope style: Handled.

Article
PR Nightmares: How Businesses & Public Figures Respond After Scandals
BY Anna Johansson

While there’s no concrete formula for dealing with PR nightmares, it can be helpful to study what others have done in the past.

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Advice
What is the best way to approach editors?
QUESTION | BY Jack Kemper | 4 ANSWERS | LAST ACTIVITY ON 10/04/15

I want to start a PR campaign but am not sure how to best approach editors. I have put together a list of several publications I would like to get into. Are most editors responsive to cold emails...

Advice
When starting with press, is it best to start local?
QUESTION | BY Deana Andriolo | 17 ANSWERS | LAST ACTIVITY ON 08/30/15

I am thinking through a PR strategy. I have identified various publications that I would like to get into. Some of them are long shots. Would they be more interested in covering my business if I...

Advice
How do I get help with marketing when I can't afford to pay someone?
QUESTION | BY Nicole Martin | 30 ANSWERS | LAST ACTIVITY ON 03/02/15

I just opened a yoga studio and I can't afford to pay someone to go business to business to leave materials. I currently own, operate and teach at the studio and I work another job. I have little to...

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Advice
Are services like PR Newswire a worthwhile investment for a book launch, or am I better off making contacts the old fashioned way?
QUESTION | BY Jessica Federman | 13 ANSWERS | LAST ACTIVITY ON 03/02/15

A client is launching a book this fall and wants to consider the use of a distribution service like PR Newswire. While he has no issue of the cost, I'm wondering if this is a worthwhile investment...

Advice
Is there a way to get a press release to all media in a local area without paying a lot of money for something like PRWeb?
QUESTION | BY Luke Gedeon | 17 ANSWERS | LAST ACTIVITY ON 02/05/15
Article
Worth the Risk? Tips to Take From Famous Publicity Stunts
BY Kim Tracy Prince

A publicity stunt can be a quick way to get more eyeballs on your brand, but it could easily go wrong if not planned and executed correctly.

Advice
Getting Speaking Gigs. Where to start/look?
QUESTION | BY Samuel Seeto | 7 ANSWERS | LAST ACTIVITY ON 01/10/15

I'm in Sydney. I am looking to speak at events or similar to educate/help business owners. Any advice? Or is there a website that bridges event hosts and speakers seeking events to speak...

Advice
What can I do to help grow our small software company?
QUESTION | BY William Thompson | 12 ANSWERS | LAST ACTIVITY ON 12/24/14

What are the best tips you have for expanding and growing our company (that makes network and file monitoring software)? We are small but established, and really hope to grow at a faster pace. Would...

Advice
Is Twitter a viable source for contacting journalists?
QUESTION | BY Zoe Brown | 20 ANSWERS | LAST ACTIVITY ON 09/17/14

I want to get the word out about my new gallery but aren't sure how to start making media connections. Is Twitter a viable source for contacting journalists?

Advice
What are the best ways to get people remember you and your company?
QUESTION | BY Stein Elling Wirum | 21 ANSWERS | LAST ACTIVITY ON 08/04/14

Making an impression plays an important role not only to entrepreneurs but also to ordinary people. If you want to be remembered, you must be sure that it is for the better, so it won?t affect you...

Advice
What is the best way to get a celebrity endorsement?
QUESTION | BY Kimberly Rosadiuk | 12 ANSWERS | LAST ACTIVITY ON 07/27/14

I am launching a new business online and know it would be extremely helpful to have a celebrity love the idea and endorse it. What would be the best way to approach them? What would be the best...

Advice
What are innovative ways to create awareness about an initiative using traditional and nontraditional media on a small budget?
QUESTION | BY Charles Campbell | 16 ANSWERS | LAST ACTIVITY ON 07/01/14

AHEC has a US Patent for a new type of large-scale Hydro Power Plant. A Dam placed in 70 Story Buildings downtown in Major Metropolitican Cities. I need a good way to spread the word on a limited...

Advice
What is the best way to reach out to blogs/online publications for PR?
QUESTION | BY S. Thomas Warden | 16 ANSWERS | LAST ACTIVITY ON 06/06/14

I eventually want to hire a PR firm to get press in larger, national publications (Wall Street Journal, for example), but for now I want to start building my online presence on sites such as Tech...

Advice
How much of a budget should be allocated for promoting a restaurant and bar?
QUESTION | BY Can Karanis | 7 ANSWERS | LAST ACTIVITY ON 02/25/14

Any expertise in restaurant/bar PR/marketing/advertisement? Also should the internal managers be handling this task, or is it more sensible to outsource it to outside professionals? Any experiences...