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Public Relations

How You Should (and Shouldn't) Take Your Own Headshot
BY Mona Bushnell

Read this before attempting to photograph your own professional headshot.

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5 Things Small Businesses Get Wrong About Hiring a PR Firm
BY Ann Noder

Dispelling the reasons why companies don't invest in public relations

Choosing the Best Online Reputation Management Service
BY Karina Fabian

The right ORM firm can help you clean up your online image.

The 5 Most Effective Ways To Manage Your Online Reputation
BY Adam Blackford-Mills

Why should you care about what people say online?

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Why Your Business Needs a Strong Online Reputation and How To Build One
BY Jawad Khan

Reputation management is not just a set of activities. It needs to be a part of your broader marketing and branding strategy.

Analytics and Beyond: 7 Best Tools for Managing Your Online Presence
BY Amie Marse

Not all analytics are created equal. While analytics are good, you need other tools to make your website truly stand out.

What to Do In the Hot Seat: How to Recover From a Scandal
BY Sarah Landrum

Has your business found itself in a mess? Manage your reputation, Olivia Pope style: Handled.

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Your Reputation Is Your Reality: How to Strengthen Your Company's Public Image
BY Margarita Hakobyan

Take control of your company's reputation with these six easy things you can do to keep it strong and positive.

PR Nightmares: How Businesses & Public Figures Respond After Scandals
BY Anna Johansson

While there’s no concrete formula for dealing with PR nightmares, it can be helpful to study what others have done in the past.

What is the best way to approach editors?

I want to start a PR campaign but am not sure how to best approach editors. I have put together a list of several publications I would like to get into. Are most editors responsive to cold emails...

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When starting with press, is it best to start local?
QUESTION | BY Deana Andriolo | 17 ANSWERS | LAST ACTIVITY ON 08/30/15

I am thinking through a PR strategy. I have identified various publications that I would like to get into. Some of them are long shots. Would they be more interested in covering my business if I...

How do I get help with marketing when I can't afford to pay someone?
QUESTION | BY Nicole Martin | 30 ANSWERS | LAST ACTIVITY ON 03/02/15

I just opened a yoga studio and I can't afford to pay someone to go business to business to leave materials. I currently own, operate and teach at the studio and I work another job. I have little to...

Are services like PR Newswire a worthwhile investment for a book launch, or am I better off making contacts the old fashioned way?
QUESTION | BY Jessica Federman | 13 ANSWERS | LAST ACTIVITY ON 03/02/15

A client is launching a book this fall and wants to consider the use of a distribution service like PR Newswire. While he has no issue of the cost, I'm wondering if this is a worthwhile investment...

Is there a way to get a press release to all media in a local area without paying a lot of money for something like PRWeb?
QUESTION | BY Luke Gedeon | 17 ANSWERS | LAST ACTIVITY ON 02/05/15
Worth the Risk? Tips to Take From Famous Publicity Stunts
BY Kim Tracy Prince

A publicity stunt can be a quick way to get more eyeballs on your brand, but it could easily go wrong if not planned and executed correctly.

Getting Speaking Gigs. Where to start/look?
QUESTION | BY Samuel Seeto | 7 ANSWERS | LAST ACTIVITY ON 01/10/15

I'm in Sydney. I am looking to speak at events or similar to educate/help business owners. Any advice? Or is there a website that bridges event hosts and speakers seeking events to speak...

PR Nightmares: What You Can Learn from the Biggest Blunders
BY Ashtyn Douglas

Mistakes will be made, which will hurt your business' PR. The important thing is to know how to identify, address and fix these blunders.

What can I do to help grow our small software company?
QUESTION | BY William Thompson | 12 ANSWERS | LAST ACTIVITY ON 12/24/14

What are the best tips you have for expanding and growing our company (that makes network and file monitoring software)? We are small but established, and really hope to grow at a faster pace. Would...

Is Twitter a viable source for contacting journalists?

I want to get the word out about my new gallery but aren't sure how to start making media connections. Is Twitter a viable source for contacting journalists?

What are the best ways to get people remember you and your company?
QUESTION | BY Stein Elling Wirum | 21 ANSWERS | LAST ACTIVITY ON 08/04/14

Making an impression plays an important role not only to entrepreneurs but also to ordinary people. If you want to be remembered, you must be sure that it is for the better, so it won?t affect you...