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Public Relations

Article
Save the Planet With These Business and Personal Credit Cards
BY Janet Gershen-Siegel

Busy entrepreneurs may have charitable impulses but no time to act on them. Why not use business credit which donates directly to charity?

Article
Put a Smiley on It: Should You Use Emojis in Business Communication?
BY business.com editorial staff

Emojis might be fun, but are they appropriate in the workplace?

Article
Small Biz PR and Marketing During a Global Crisis? Yes, You Can
BY Matthew Bretzius

In times like these, it's easy for small businesses to hunker down and pull back on marketing their companies until it blows over. There may be more opportunity than you think.

Article
Want to Drive Visibility to Your Business? Try Thought Leadership
BY business.com editorial staff

One PR pro gives advice on where to start with thought leadership.

Article
How to Develop a Successful Digital Communication Strategy
BY Megan Jones

So many internet users today, having a thought out digital communication strategy is critical to your success.

Article
8 Tips for Effective Crisis Communications in the Workplace
BY business.com editorial staff

It's important to have a crisis communications plan in place before you need it.

Article
5 Tactics to Improve the Reputation of Your Online Business
BY Thomas Griffin

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

Article
6 Effective Strategies for Communication in a Crisis
BY Ming-Yi Wu

In a crisis like the COVID-19 pandemic, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during this or any other crisis.

Article
5 PR Tactics That Work Best, According to Journalists
BY Max Freedman

If you're trying to get coverage from a publication, it's important to pitch journalists the right way. Here are five PR tactics that work, according to the journalists who receive them.

Article
How to Generate Press for Your Small Business
BY business.com editorial staff

We offer four tips from experts to answer a Business.com community question.

Article
Intellectual Property Essentials
BY business.com editorial staff

Aggressive intellectual property protection allows a business to protect hard work.

Article
How to Communicate With Your Customers During the Coronavirus
BY Skye Schooley

Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.

Article
6 Ways to Amp Up Your Marketing and PR in the Age of COVID-19
BY Bonnie Moss

Learn why it's more critical than ever for companies to regroup and double down on marketing amidst the coronavirus – and the best ways to do it.

Article
How to Self-Promote Your Businesses
BY Valentina Drofa

There are a number of tactics you can take to promote your business that won't hurt your bottom line.

Article
How to Generate PR for a Startup at Conferences
BY Maksym Babych

This article is about the importance of conferences for tech startups PR. Its main goal is to prepare startup founders and young entrepreneurs for tech conferences, and help them with an applying...

Article
How to Build Trust With E-Commerce Customers
BY Ming-Yi Wu

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Article
How Negative Reviews Can Be a Positive for Your SEO
BY Christine James

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.

Article
7 Habits of Highly Successful Sales Professionals
BY Sesan Kareem

There is no business success without sales success. Innovation and good marketing lead to sales growth. In order to achieve remarkable business revenue, profit and growth, it is pertinent to...

Article
Brand Reputation: How to Protect Your No. 1 Asset
BY Sam Bocetta

Your most valuable asset is your brand reputation. Learn how to protect it.

Article
10 Tips for Writing a Great Press Release
BY Megan Prejzner

Knowing how to write an effective press release is essential to getting your company news out to reports and customers.