The Integrated Marketing & Sales Machine: 2015 Demand Gen Report's 2015 Demand Generation report summarizes the findings of our extensive survey of over 150 marketers with insights into the role demand generation plays in their overall marketing strategy, how marketers are spending their 2015 budgets, where they are seeing returns, what tools marketers are using, and more. In this report, you'll also find our 7 recommendations for taking your demand generation efforts to the next level. 

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  • The evolution of lead generation into a demand generation life cycle.
  • Tips for integrating your brand engagement, lead generation, lead nurturing and client retention initiatives.
  • The impact content marketing and social media continue to have on demand generation.
  • Our recommendations for creating and executing on a cohesive demand generation strategy.

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