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State of the Industry

The Hidden World of App Promotion

Companies who have planted their flags in the app world have also formed a necessary (and perhaps uneasy) union with the ever growing community of app developers. Such companies will often allow limited use of their brand and make their APIs public in the hopes of accelerating adoption and allowing for enhancements of the original app. They generally assume developers are using these APIs and the companies' brand assets in an ethical manner that augments the original app experience. Some developers however, subtly toe or sometimes blantantly breach the established bounds of property and use a company's brand or open API in unintended and even abusive ways. If your company has an app, it is important to know what's going on beneath the surface of open APIs; how unscrupulous (and often surprising) app acceleration practices that inflate downloads and boost rankings may have a negative impact on your company, brand and bottom line; and what policy challenges exist to combat nefarious activities.

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About AppDetex

Founded in 2012, AppDetex is the global brand protection leader in combatting brand infringement, fraud, and piracy within the increasingly complex worlds of mobile apps, marketplaces, and domains.

We choose to specialize in these three areas, which happen to be the most vulnerable to brand-jacking and, not surprisingly, can be the most difficult to navigate for even experienced IP attorneys. With this focus, we can develop best-in-class technologies and methodologies that expose and enable takedowns of the many egregious and often criminal activities found online today.


Through industry leading innovations in detection and enforcement, AppDetex helps some of the world’s most recognizable brands reduce consumer confusion, brand dilution and fraud while protecting reputations, credibility, and company bottom line.


Led by two experts in the brand protection industry, Faisal Shah and Chris Bura, our company is headquartered in Boise, Idaho.