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Transforming the Approach to Phishing Detection and Protection

A new phishing site pops up targeting your online banking customers. Many of the end users who land on the page won't realize they're about to disclose their login or payment card information and help fraudsters conduct both online and cross channel fraud.

In face, the speed of success is staggering. It only takes about 82 seconds from when a phishing attack is launched for the first person to become a victim. PhishMe found in its surveys that people clicked on phishing links for a variety of reasons, with curiosity, fear and urgency serving as the leading causes. 

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Fraudsters know that it is only a matter of time from when their phishing sites are detected to when they are blocked, so the duration of attacks has decreased. Typically, a phishing site remains active for an average of 15 hours, highlighting the efficiency and effectiveness of these nefarious campaigns.

Moreover, fraudsters maintain a keen watch on the market to learn how their sites are detected, and then quickly change their tactics so they can bypass phishing detection altogether. 

IBM’s privacy policy (http://www.ibm.com/privacy)