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Act-On Review

By
Matt D'Angelo
,
business.com writer
|
Nov 30, 2018
Home
> Marketing
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Act-On is a full-service internet marketing company that provides search engine optimization, email marketing tools, social media marketing and web design software. This service, like Hubspot, mainly provides internet marketing software as opposed to direct services.  It is our choice for best internet marketing service because of its helpful search engine marketing tools, email marketing tools, web design, analytics reports and social listening tools.

Act-On

Act-On

The Best Internet Marketing and PPC Management Services of 2019

The Verdict

While it has some limitations with social media integration, Act-On is a solid online marketing service with strong email and search engine marketing tools.

View all our recommendations for internet marketing services and PPC management on our best picks page.

With its email and search engine marketing tools, Act-On can help any business excel online.  The company's email marketing tools allow you to engage with your customers with personalized emails. With this service, you can also create lists for different interests and categories so your customers only receive relevant emails.

The company has a good online reputation, scoring an A- with the Better Business Bureau, although it is not accredited by the agency. It also has no customer reviews featured on the website. Act-On provides support via phone, live chat and email. It sells separate support plans for advanced access. If you don't want to pay for an extra plan, the silver support plan is no cost and includes community support as well as phone and web support during business hours. Act-On is one of the few companies we reviewed that's transparent about its pricing directly on its website.

Pricing and Plans

Act-On's pricing is broken down into two plans: professional and enterprise. The professional plan starts at $900 per month and the enterprise plan is $2,000 per month. Both have varying features, with the enterprise plan including extra features like CRM integrations, account-based marketing, and advanced reporting and BI integration. If you decide to sign up with Act-On, you'll have to sign up for a yearly contract. While this is a longer-term commitment than some of the other companies we reviewed, it's still on par with industry standards.

We posed as small business owners and interacted with Act-On sales representatives to test customer service and find out more about the company's offering. Unlike some other services, Act-On does not provide account managers for its plans. While this isn't consistent with some of the other services we reviewed, it shouldn't be viewed as a limitation. Like Hubspot, Act-On provides marketing software not services. Because of this focus on software, it's not out of the ordinary that Act-On wouldn't offer account managers.

Services

  • SEO: Act-on can provide an SEO audit of your website, so you can determine where you stand among competitors and improve SEO. It also offers a host of other SEO-related services, like real time alerts, anonymous visitor tracking and traffic analytics.
  • Email Marketing: Act-On prioritizes lead building in its email marketing offering. It offers segmentation, trigger emails, funnel reports and A/B testing. It also provides CRM integration and automated email programs.
  • Social Media: Act-On's social media tools are where it shines. It offers adaptive social posting, audience engagement, social listening, consumer analytics, and the ability to publish to Twitter, Facebook and LinkedIn. It also offers content curation services and analytics in an intuitive dashboard.
  • Design Tools: Act-On provides landing page design tools, so you can build high impact pages that help build leads. It also offers A/B testing for landing pages, so  you can designed the best page for your business and potential clients.
  • Reporting Features: Act-On provides advanced reporting and analytics features, so you can collect and analyze marketing data. It offers campaign reports, revenue attribution, marketing funnels, Google Adword support, email performance tracking, landing page traffic and conversions and social media engagement reports.

Pros and Cons

Pros

  • Act-On provides some of the most extensive reporting features of any company we reviewed.
  • Act-On also displays its pricing information on its website, which is convenient for busy small business owners looking to consider several services.

Cons

  • There are limited customer reviews on the company's Better Business Bureau profile.

Support and customer service

We posed as small business owners and interacted with Act-On's sales team via live chat to test customer service and learn more about the company's offering. The representatives we chatted with were informative and helpful. They didn't push for a sale at any point and answered all our questions. Act-On tiers its support plans. You can access the company's community support as well as web and phone support for free. If you're looking for advanced support features, which could include 24/7 support and access to customer success teams, you'll have to pay for an advanced support plan.

Act-On is a great online marketing company with a lot of helpful features for businesses. Its email and search engine marketing tools, website designs, and reports can help any business be found online. While it's somewhat limited in its social media integration, it offers services on the three major social platforms. Act-On is a solid option for businesses of all sizes that can fit at least $900 per month into their marketing budgets. 

Editor's note: Looking for an internet marketing service for your business? Click the Compare Quotes button below to have our vendor partners contact you with information.

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Act-On

Act-On

The Best Internet Marketing and PPC Management Services of 2019

The Verdict

While it has some limitations with social media integration, Act-On is a solid online marketing service with strong email and search engine marketing tools.

Matt D'Angelo
Matt D'Angelo
Matt D'Angelo is a staff writer covering small business for Business.com and Business News Daily. After graduating from James Madison University with a degree in journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications. In addition to his writing and reporting, Matt edits articles. He reviews small business services, including PEOs, small business loans and GPS fleet tracking services. He's been with Business.com and Business News Daily since 2017.