The best text message marketing services have extensive features, such as intuitive contact management tools, segmentation capabilities, in-depth analytics and reports, custom fields, and autoresponders. By this criteria, Avochato is a solid text message marketing company with an impressive selection of tools and an easy-to-use dashboard. Overall, its features make it easy to create, send and track text message marketing campaigns. It offers a risk-free seven-day trial. Avochato has everything small businesses need for their campaigns; however, unlike most services, it doesn’t offer free incoming text messages.
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Avochato offers transparent pricing and plans based on how many messages businesses to send monthly. It has five different plans: Lite, Core, Standard, Pro and Enterprise. You can pay for the platform monthly or annually, but you receive a discount if you pay annually.
All plans include unlimited team member access, contacts and keywords. Plans also come with two-way calls, multimedia messages, call forwarding, voicemail, Slack integration and a website chat widget. Unlike most competing services, though, Avochato doesn't include free incoming texts.
- If you are billed monthly, the Lite package is $79 per month and comes with basic features and 1,250 messages.
- The Core plan is $129 per month and includes 2,500 messages. Along with basic features, it comes with customizable mass texting.
- The Standard plan comes with 5,000 messages and costs $249 per month. It includes customizable mass texting, along with Desk.com, Office 356 and Zapier integrations.
- The Pro plan is $499 per month and includes 10,000 messages. It comes with everything in the Standard package and full API access.
- If you're interested in the Enterprise tier, you need to contact Avochato for pricing and features.
Ease of Use
Avochato offers a lot of resources, including a free trial, blog posts, FAQs and texting support for individuals who are learning the platform and its different features. Its blog covers topics such as automation setup, team management, and contacts and conversations management.
If you have questions while using the platform, you can contact Avochato support via text message or email. However, Avochato's platform is very easy to use. When you first sign up for a free trial, Avochato walks you through the dashboard. The platform shows you where to invite team members to the platform. The live inbox hosts all your open conversations. Here you can scroll through your conversations and see all of them in one place.
There is a search bar that can filter by message contents, contact information or tag name. You can add filters to your inbox, including who messages are assigned to, unread or unresponded messages, closed conversations, and oldest conversations.
On the left-hand side of the platform, there is a menu with clear labels where it's easy to browse between messages, analytics, scheduled messages and your contact list.
Analytics: Once you send a text message, you can immediately view analytics such as inbound and outbound message volume and call frequency. Avochato tracks conversation analytics hourly, including new conversations, active conversations and engagement rates. These reports are helpful because you can view what strategies are successful and where you can improve. You can also view team activity and your individual user activity.
Applications: The service has a free iPhone and Android app that makes it easy to access the service on phones and tablets.
Contact management: Building a contact list is essential for text message marketing. Without a clean contact list, you are likely sending text messages to invalid phone numbers and your campaigns are falling on deaf ears. With Avochato's contact management tools, you can upload existing contact lists or individual contacts. While you upload contacts, you can include custom data such as their full names, email addresses, company names and notes. This is helpful when you want to send personalized or targeted messages. Avochato's contact management tools also eliminate duplicate numbers and track opt-outs.
Keyword-activated responses: Avochato gives you the ability to automate text message marketing campaigns that are triggered when a customer sends a keyword. With this tool, you can design welcome text messages when a customer opts in to your contact list, as well as promotions and updates.
Message templates: If you send the same message often, such as appointment reminders, you can create a standardized message template and save it for future use. You can include customizable variables such as the contact's name and date.
Multimedia messages: The best text message marketing companies allow you to send multimedia messages. With all Avochato plans, you can send messages with images, video and audio clips.
Surveys: Customer feedback is important to every business. A great way to gather feedback is through text message marketing. Avochato provides automated surveys, and you can create custom surveys to qualify leads. Many other services only allow you to send text messages with links to surveys on other platforms, such as SurveyMonkey, rather than letting you create surveys within your text messaging platform like Avochato does.
Text-to-landline: You can send and receive text messages through your business phone number with no changes to your voice service. When a customer sends a text message to your landline, it will show up in your Avochato dashboard. This is helpful because you don't need to have separate phone numbers for texting and calling.