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BirdEye Review

Skye Schooley
Skye Schooley

BirdEye is our choice as the best online reputation management service for review acquisition. It gives business owners multiple ways to reach out to their customers for reviews (e.g., personalized text message, email, Facebook plugins, company website, mobile kiosks inside your business). BirdEye also provides all of the tools needed to manage and track reviews, including automatic alerts and updates, and it provides detailed analytics on reviews, options for monitoring your social networks, and the ability to ensure all your online business listings are up to date.

BirdEye

BirdEye

The Verdict

BirdEye is the best online reputation management service for review acquisition because it has multiple ways to help you collect online reviews of your business, as well as robust review management tools.

 

BirdEye Pricing and Terms

BirdEye provides both preset and customized pricing based on how many business locations you have and what features your business needs. BirdEye requires that its clients sign a 12-month commitment.

You can either pay upfront for the entire year or, for a higher rate, monthly installments.

To see pricing for BirdEye's preset plans, you will need to provide some details about your business. For one location, plans start at $299 per month for the Standard plan and $399 per month for the Professional plan.

BirdEye Features 

BirdEye is a complete review management platform with all the tools you need to acquire and manage online reviews. The service handles a wide range of tasks, including: 

  • Review acquisition: The platform provides numerous ways to request reviews from your customers such a via text message, email, Facebook, a form on your website, an in-store mobile kiosk or a BirdEye microsite. You customize the messages sent on each platform to garner the best response. You can also set when customers are contacted, which could be immediately after a sale is made, several days later or several weeks later. The platform integrates with hundreds of apps and programs, making it easy to leverage your customer databases to get more reviews.

  • Review monitoring: In addition to helping businesses get more reviews, the BirdEye platform makes it simple to monitor and track existing reviews, regardless of the website they're posted on. You receive a text or email notification each time a new review is posted. You can filter the reviews in several in various ways, allowing you to quickly find the most important ones.

  • Review management: You can also reply to reviews straight from the BirdEye platform. If you're not sure how to respond to a review, such as a negative review, for example, BirdEye provides sample responses that you can use as is or that you can tailor. You can create set responses to say thank you for a positive review or to apologize for a negative one. You can then automate the process based on the rules you set up; for example, you can send a thank-you note when you receive a 5-star review.

  • Review marketing: BirdEye makes it easy to promote positive reviews across your social networks, such as Facebook and Twitter, as well as on your website. The company embeds data from reviews into your website's code so that your top ratings and feedback appear in search results. BirdEye can also build a microsite for all of your reviews, which can further boost your overall online reputation.
  • Additional features: With BirdEye, you can manage all of your company's online listings, plus BirdEye gives you the option to allow customers to chat with your business via text message. You can also build and send out surveys to customers, as well as create a ticketing system for customers who are having problems with your product or service.

Pros of BirdEye

What we especially liked about BirdEye is the numerous ways you can acquire reviews. Being able to reach out to customers via text messages, email, Facebook and your website increases your chances of receiving more reviews.

Another benefit is the treasure trove of data BirdEye provides businesses. The dashboard gives you an easy-to-understand overview of what your customers are saying about you across all channels. BirdEye's system reviews all of the information to provide you with greater insight into the overarching sentiments, both good and bad. The data allows you to discover trends about your business's strengths and weaknesses. 

The BirdEye mobile app – available for iOS and Android devices – is another great perk. From the app, you can collect new reviews, track customer feedback, respond to reviews, promote positive reviews and monitor your review analytics.

Cons of Using BirdEye

The biggest drawback of BirdEye is that it requires a 12-month commitment from clients. That kind of requirement can be difficult for a lot of businesses that are watching expenses and aren't 100% certain how much of a difference an online reputation management may make, especially when they're required to forecast that one year into the future. By contrast, several other reputation management services we evaluated offer their services on a month-to-month basis, which is more likely to be well received by business owners.

BirdEye is a great platform for getting and managing online consumer reviews, but for small businesses needing a full-service reputation management service, they will need to look elsewhere. BirdEye does not help with content creation, public relations, or social media account creation and management. If you only want a service to help you get more reviews and manage those reviews, BirdEye then is the best choice. 

BirdEye Customer Service

BirdEye's website has a wealth of information to help new and existing users learn about how to use the review software, as well as answers to questions on such topics as how to get started with the service, how to customize your review requests, and how to understand the analytics. All BirdEye clients have a dedicated support representative who serves as their go-to expert for questions or concerns they have. You can reach BirdEye via phone, email or live chat.

When we contacted the company, posing as a small business owner looking for a review management tool, the responses were slightly delayed, but they were very thorough. The representatives were courteous and did not push us to make a sale; instead, they provided thoughtful responses and encouraged us to contact them if we had any additional questions. 

BirdEye is an accredited member of the Better Business Bureau with an A+ rating.

 

 

Image Credit: imtmphoto/Getty Images
BirdEye

BirdEye

The Verdict

BirdEye is the best online reputation management service for review acquisition because it has multiple ways to help you collect online reviews of your business, as well as robust review management tools.

Skye Schooley
Skye Schooley
business.com Staff
Skye Schooley is a staff writer at business.com and Business News Daily, where she has written more than 200 articles on B2B-focused topics including human resources operations, management leadership, and business technology. In addition to researching and analyzing products that help business owners launch and grow their business, Skye writes on topics aimed at building better professional culture, like protecting employee privacy, managing human capital, improving communication, and fostering workplace diversity and culture.