Caldwell Lists is a family-owned list broker service that brings its years of experience to help your business develop the perfect list for your direct marketing campaign. It has access to several sources of lists and compiles them into several categories, according to consumer, business, telemarketing and more.
Caldwell Lists gives you several ideas of how to build your prospects lists, and they apply their marketing expertise to help you determine what type of list best suits your campaign. Unlike other list broker services, there is no tool you can use to refine a list on your own. Instead, you have to contact Caldwell Lists and work with one of its representatives to create a customized list. According to the company, this process is fast, and most customers receive their lists within the same day.
Its consumer list contains the basic geographic and demographic criteria, including some unique parameters, such as mail order buyers, ethnic households, affluent households and more.
Its B2B listings are similarly definitive, allowing you to narrow your selections to industry, owner demographics and even Fortune 500 companies. It offers specialty lists for certain industries. Caldwell has lists specialized for insurance, mortgage and patient leads.
It is the only service of the 10 we reviewed that allows medical professionals to connect with prospects who have indicated they or a loved one is dealing with a certain ailment. Other criterion includes people who've indicated they’ve recently moved and need a new doctor or if there are expecting mothers in a household.
Your lists can be supplemented by both email and telemarketing records, which allows you to expand your direct marketing campaign with follow-up communications. Caldwell can also merge their records with your current database, updating information or erasing duplicates. This list service checks their records every 30 days against the National Change of Address file and the Do Not Call Registry. There is a $75 minimum purchase requirement.
Caldwell Lists is solely a list provider; it does not offer any direct marketing services or tools. It does have some guides and articles on its website regarding direct marketing for those starting out in the field.
The customer service we received from this company was satisfactory, with quick response times and mostly helpful interactions with staff over email and using the live chat feature on its website. Caldwell Lists has a deliverability guarantee and will refund you for bad leads.
Caldwell Lists is a broker that can elevate your marketing campaign with unique list categories. You can acquire mail, email or telemarketing lists for direct marketing campaigns, and for doctors seeking new patients, this list broker is worth checking out. The lack of direct marketing services, though, does diminish its overall ranking.