By business.com editorial staff, business.com Writer | Updated Aug 09, 2018
CandorWorks has many of the features that we look for in sales lead generation services, with a nice balance of online tools and telemarketing resources. This company is particularly useful for businesses that do primarily business-to-business sales and need assistance tracking down quality B2B sales leads.
For attracting leads online, this firm researches the best SEO terms for your target market and helps you work them into your websites, blogs, articles and other multimedia materials. This helps your company rank higher in search results, making it easier for potential clients to find you when they look online for the products or services that your company offers. While this form of search engine optimization is something that most of the companies we reviewed offer, it's an effective strategy for increasing your online presence and is a service that you want to look for in a lead generation company.
CandorWorks can help you establish your company's profile on social media sites and monitor your online reputation. It has expertise in launching and promoting blogs and creating the content for them. The CandorWorks team can help you write emails and organize email-marketing campaigns, which can attract attention from potential leads, and you can use its telemarketing capabilities to promote your products, services and events. It can also help you with business-to-business appointment setting and event promotion – setting up demonstrations, researching possible participants, following up with thank you contacts after an event and more. However, it doesn't create in-depth content, such as white papers, or run direct mail campaigns.
Like most of the companies we reviewed, this company verifies and scores leads. It places high importance on lead nurturing and follows an Engagement-Tracking-Escalation process to work leads that need additional time or attention. It can follow up with your leads via telephone and email, and it can segment your lists to personalize your communication efforts for each group of leads.
CandorWorks integrates with popular CRM and marketing automation platforms. It offers a personal account manager and real-time reporting tools to help you monitor the status of your campaigns. It records each call that it makes for you and provides you with call summaries so you can review them with your team and discuss what you can do to convert each contact from a lead to a customer.
You can contact CandorWorks via phone and email. This company isn't a U.S.-based company, so its agents may not be native speakers, but CandorWorks focuses on clear communication and its agents are experienced in contacting leads and setting B2B appointments.
CandorWorks is a good option for B2B businesses that need lead generation services. It has experienced agents that can contact your potential customers by telephone and email. This company offers many of the other lead generating services we consider important, including SEO and website enhancements, which can increase a potential lead’s interest in your company and the products and services you provide.