Cole Lists allows you to make fast and easy lists, albeit without many options to narrow down your target audience. You can instantly order a list using the company's website, and it includes 100 records free of charge with your first purchase. This company offers mailing and telemarketing lists, but it doesn't offer email records.
The search feature allows you to build a customer prospect list using simple geographic and demographic parameters. These criteria are basic and not as plentiful or specific as other list broker services. Basic criteria, such as state, city, ZIP code, gender and age, are available to select from, but there aren’t any advanced criteria offered to help you seek out any specific and niche audiences. The website features premade list searches for certain types of marketing campaigns, including lists for home security, roofing, insurance and house cleaning. All you need to do to obtain one of these premade lists is input your desired geographic area.
Cole Lists is a basic list provider; it doesn't provide any additional direct marketing services, such as fulfillment and delivery. In addition, it doesn't provide email addresses; only direct mail and telemarketing lists.
It is the only service we reviewed that does not require a minimum purchase of records, so you can purchase as many or as little prospects as you want. With 100 free records included with your first purchase, Cole Lists is a great option if your mailing campaign is going to be small.
If your business is expanding into direct marketing, you can seed your own customer prospects database for an inexpensive sum with Cole Lists. You can also view a sample of the records after compiling your list.
This list broker has a unique way of compiling customer lists called customer cloning. You can input records of your best customers or a type of customer you would like to target, and the site will identify similarities and build a list of similar prospects. This can be a useful tool for executing a marketing campaign to a specific audience, however, because the search function still uses the same, basic criteria as the regular list customizer, the search results aren't very detailed.
We found the support staff at Cole Lists to be friendly, helpful and quick to respond to our requests. You can email or call for help. In addition, there's a live chat feature on the website that connects you to a staff member instantly. There is also a community page with plenty of articles and guides on direct marketing.
Cole Lists is a list broker service that gives you the freedom to order smaller lists and can even help you in identifying your target audience. However, the lists you compile are limited by the site's broad search criteria.