Exact Data Review

By
Andrew Martins
,
business.com writer
|
Oct 11, 2019
Image Credit: nortonrsx / Getty Images

When comparing list brokers, you might come to expect certain things, like deliverability guarantees, prices based on how many leads you generate and consistent updates to existing databases. Exact Data, a California-based list broker service, bucks those expectations by offering identical pricing structures for business and consumer lists and even selling premade lists for a litany of niche markets.

Exact Data

Exact Data

The Best List Broker Services of 2020

The Verdict

Offering a comprehensive list generation service that can also provide ready-made lists, Exact Data is an easy-to-use service that businesses of many sizes can benefit from.

To view all of our recommendations for list broker services, visit our best picks page.

Exact Data Pricing

As with most custom-tailored business services, it's difficult to gauge how much Exact Data's services will cost. In most cases, each list is individually generated by a sales rep, leading to unique lists that vary in price, with criteria such as a target recipient's age or a business's average yearly revenues.

While most companies refrain from sharing any information on how they arrive at their prices, Exact Data has a list generation tool front and center on its website. You can input your needs into the tool and generate a preliminary list count. That kind of tool is incredibly helpful, giving you an estimate for a list within a few clicks.

To get a better idea of how Exact Data prices its lists, we posed as a small business owner looking to generate our own postal and email lists for consumers and businesses alike. We gave the service representatives the same generic list requirements we asked other vendors for, and they came back with the figures listed below. List prices were broken down based on quantity.

For postal lists, they gave us the following prices:

  • For 5,000 business or consumer household leads: $375
  • For 10,000 business or consumer household leads: $750

These were the quoted prices for email lists:

  • For 5,000 business or consumer household leads: $600
  • For 10,000 business or consumer household leads: $1,200

The fact that prices were the same for business and consumer lists is very unusual in the list broker industry. However, the numbers we received should only be used as a general idea of what you could expect. Each list is different, and the costs will reflect those differences. The company also has specialty lists on file, but those are often more expensive than the regular counts.

Features

Along with email and postal lists, Exact Data offers other services to bolster a small business's marketing efforts. In an industry where nearly every vendor offers similar things, we found that these additional features can help small business owners figure out whether Exact Data is the right service for them.

  • Ready-made lists: As a list broker service, Exact Data can draw up custom lists when prompted. But if your small business needs an even faster solution, the company has a wide range of ready-made lists that it sells per lead. Each list is updated regularly and can target anything from customers wanting to lose weight to wealthy investors.
  • Telemarketing: If your business is looking to call potential new customers over the telephone, Exact Data can facilitate that.
  • List hygiene: If you already have a mailing list, you can use Exact Data to compare it to recently updated databases. Once finished, you will receive a fresher list that will help you receive fewer bounces.
  • Email marketing assistance: Nearly 4 billion people worldwide have an email address. With that in mind, some email marketing assistance can go a long way for your small business. Exact Data can help in this process by not only providing you with lists, but also by handling the delivery of your message. The Exact Data Email Deployment and Email+ services can't guarantee that every email will reach their destination or yield a certain percentage of conversions, but they can calculate an average delivery rate while providing a sense of continuity for your marketing over multiple channels.

Additional Considerations

While posing as a small business owner, we were happy to have an easy customer service experience. The representative was curious about our business and let us describe our needs before offering to generate our lists. They quickly followed up with us by email and never tried to upsell us on additional services that we didn't ask for.

Limitations

While we found Exact Data to be a valuable list broker service, we did run into some problems during our research. The most troubling information that we came across was how often it updates its lists. The sales rep told us that Exact Data updates its postal data every 60 days against the United States Postal Service's National Change of Address database, with other data sets getting updated as necessary. When the industry standard is generally listed as every 30 days or sooner, it was surprising to hear that Exact Data's updates happened at the described pace.

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Exact Data

Exact Data

The Best List Broker Services of 2020

The Verdict

Offering a comprehensive list generation service that can also provide ready-made lists, Exact Data is an easy-to-use service that businesses of many sizes can benefit from.

Andrew Martins
Andrew Martins
Andrew Martins is an award-winning journalist with a Bachelor of Arts in journalism from Ramapo College of New Jersey. Before joining business.com and Business News Daily, he wrote for a regional publication and served as the managing editor for six weekly papers that spanned four counties. Currently, he is responsible for reviewing tax software and online fax services. He is a New Jersey native and a first-generation Portuguese American, and he has a penchant for the nerdy.