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Gadook Review

Skye Schooley
Skye Schooley
Staff writer Staff
Dec 11, 2019

Gadook uses several tactics to repair both businesses’ and individuals’ damaged online reputations, and it’s our choice for the best online reputation management service for reputation attacks. Because Gadook specializes in individual brand repair, the company is ideal for individual business professionals. If there are a lot of negative comments, reviews or articles about your brand online, you need a reputation management service that can ensure that undesirable content is not the first thing people see when they search for you or your business. Gadook conducts a full analysis of the keywords and phrases connected to your brand in search engine results and then takes the necessary steps to create new, positive content for internet users to view. 

Gadook Review


The Verdict

Gadook is an inexpensive and privacy-conscious service that can help you repair or manage your online reputation. It's our choice for the best online reputation management service for reputation attacks.

View all of our recommendations for online reputation management companies on our best picks page                                                               

If you’ve suffered a reputation attack, you’ll also want an online reputation management service that will help maintain your positive image after it’s repaired. That’s why Gadook manually monitors the web for mentions of you or your brand and quickly responds to negative comments or feedback, ensuring that your brand’s reputation remains positive and that it won’t require major repair work in the future.  

Gadook Pricing and Terms

Gadook doesn’t have predetermined plans for its reputation management services; instead, it bills based on labor costs, estimated at $80 per hour. The company works with its potential clients to develop customized campaigns based on their specific needs. Gadook develops the campaigns after speaking with clients about how they view their online reputation and what their goals are. Some clients want a company to repair their damaged reputation, while others are simply looking for someone to monitor their brand’s online image to ensure it stays positive.  

After Gadook has an idea of your reputation goals, the company conducts its own online analysis of your reputation, to assess what work needs to be done to meet your goals. The company develops a formal proposal that outlines the strategies that will be the most beneficial. Based on the work and time required, Gadook provides a quote for monthly services. When we spoke with a representative, they told us that the average individual can expect to pay roughly $600 per month. Gadook works on a month-to-month basis and doesn’t require any contracts. However, the company recommends you create a campaign that’s at least three months long. This will give Gadook enough time to be both proactive and retroactive. 

Because the plans are customized, we encourage you to contact Gadook to discuss your needs and receive cost information tailored to your situation.  

Gadook Services 

Gadook offers a wide range of online reputation management services, including employing search engine optimization (SEO) for your website, creating new content to push down negative content and to boost your positive search results, handling your social media networks and managing your reviews.  

Here are some of the specific services Gadook provides:  

  • Reputation analysis. Gadook starts out by assessing your online image. Using this analysis, the company develops a plan for repairing a damaged reputation or boosting a positive one. 
  • Review management. Gadook controls several review sites where you can lead your customers to send reviews. The company can promote positive reviews and alert you to negative ones, so you can promptly address complaints without taking a hit to your reputation.
  • Brand protection. Once your online reputation has been repaired, it’s critical to ensure it stays positive. Gadook takes a number of steps to do this, including responding to negative online articles, creating microsites to boost positive content, and creating and distributing press releases to generate more backlinks to your sites and increase your domain value. 
  • Social media management. Gadook can help you develop and maximize your social media accounts on popular sites like Facebook, Twitter, Tumblr and LinkedIn. This social presence builds customer relationships and helps push negative content off the first page of search results.
  • Website improvements. Gadook believes a strong website is crucial for a good reputation, so the company analyzes your existing website and suggests improvements. Much of this service has to do with standard SEO techniques, but Gadook constantly experiments with new tactics and monitors keywords and Google algorithms to ensure its methods are up-to-date. The company works not only with results from Google but also other search engines.  

Pros of Gadook

One benefit of Gadook is its wide range of services, which include helping you clean up your image after a reputation attack, monitoring your social media accounts and managing your online reviews. Gadook also offers additional online marketing services, such as web marketing, web design, web development, project management, system administration and senior-level participation.   

Gadook does a good job of explaining its services and pricing model online. Although you have to contact a representative for an estimate based on your specific needs, it’s nice to have an idea of the available services and labor costs before calling. Gadook was one of the only companies we reviewed that listed pricing online. 

We also like that Gadook values its clients’ privacy. When we contacted Gadook, posing as a business representative interested in the company’s services, the representative would not reveal any of Gadook’s clients. In addition, the company offered to sign a nondisclosure agreement to ensure that no details of what led to our negative online reputation would be revealed to others.  

Cons of Gadook

One minor drawback of Gadook is that it specializes in individuals. Though that’s not necessarily bad, it can deter some businesses from using Gadook’s services. When we spoke with an agent, they told us that Gadook can occasionally work with small businesses, but the company does not focus on large corporations. 

In addition, Gadook’s public relations services are limited. It can do smaller press releases for reputation marketing or displacement schemes, but people who are seeking extensive PR support might be better suited by another company. 

We were also disappointed to see that Gadook is not an accredited member of the Better Business Bureau. However, the company has a B+ rating, and as of November 2019, there have not been any complaints filed against Gadook in the past 12 months.   

Gadook Customer Service

When working with Gadook, you have your own dedicated account manager who serves as your go-to person for everything in your campaign. You can contact the account manager to go over ideas for engaging content or to get specifics on how a campaign is faring. It’s nice to have one person who’s familiar with your business and campaign whom you can go to with questions, suggestions or concerns.  

To test what it would be like to work with Gadook, we called the company multiple times, posing as a business representative who was interested in Gadook’s online reputation management services. During each call, we had no problem getting our questions answered and learning more about the services offered. There were times when we would have liked a little more detail in the representatives’ answers, but we understood that they needed more specifics from us, such as our website and the links to the negative content we wanted removed, to provide us with the answers to our questions.

Editor’s note: Looking for the right online reputation management service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

Gadook Review


The Verdict

Gadook is an inexpensive and privacy-conscious service that can help you repair or manage your online reputation. It's our choice for the best online reputation management service for reputation attacks.

Skye Schooley
Skye Schooley Staff
Skye Schooley is a staff writer at and Business News Daily, where she has written more than 200 articles on B2B-focused topics including human resources operations, management leadership, and business technology. In addition to researching and analyzing products that help business owners launch and grow their business, Skye writes on topics aimed at building better professional culture, like protecting employee privacy, managing human capital, improving communication, and fostering workplace diversity and culture.