When you're searching for an email marketing service, it's important to find a program that is easy to use and has all the tools you need to create successful email marketing campaigns. The best email marketing services have easy drag-and-drop tools like email editors, contact list management and automated workflows. Other valuable features include insightful analytics and reports, segmentation tools, A/B split testing, inbox preview tools for both desktop and mobile platforms, email deliverability tools and triggered email campaigns. Great email marketing companies also offer free trials or have a free plan available.
To see all of our recommendations for email marketing services, visit our best picks page.
GetResponse is our choice as the best low-cost email marketing service. It offers everything a business needs from an email marketing service at a low cost.
GetResponse has a plan to fit the needs and budget of any business. It also offers a 30-day free trial on most of its plans so you can test out the platform first before you begin paying for it.
Along with affordable and comprehensive plans, GetResponse has easy-to-use tools that make creating responsive emails and newsletters a breeze. Its email creator can be used by people at all skill levels (even if you don't have any previous graphic design experience), because you can either use your own HTML code or use one of the design templates. Templates are fully customizable, and you can add your own colors, logos, and content.
GetResponse provides solid customer service. If you have questions, you can reach out to representatives through live chat or email. You can browse tutorials and the blog to find answers to common questions and guides about different aspects of the platform.
Competitive Pricing and Terms
GetResponse has four different packages: Email, Pro, Max, and Enterprise, and prices depend on the number of contacts. Each plan includes autoresponders, basic landing pages, marketing automated workflows, unlimited email sends and tags. You can try a free trial of the Email, Pro, and Max plans.
If you commit to the service for one year, you receive an 18 percent discount, and if you commit to two years, you get a 30 percent discount. Here is a breakdown of each of GetResponse's plans, its pricing and what features are available.
- GetResponse's lowest-priced plan, Email, is designed for those new to email marketing, includes email marketing and marketing automation tools. For 1,000 contacts, plans start at $15 if you pay month to month. 2,500 contacts, plans jump to $25 per month.
- The next plan is Pro. Along with the features included in the Email plan, Pro offers advanced landing pages, enhanced marketing automation features, such as abandoned cart and web event tracking. This plan also comes with a free email marketing certification, and you can conduct webinars to your target audience. For 5,000 contacts, plans start at $49 per month. Pro was created for growth-focused marketers and small businesses.
- Max, which costs $165 per month for 10,000 contacts, was designed for marketing pros with advanced needs. You get all of the Pro features along with campaign consulting, the ability to hold webinars with up to 500 attendees, and additional marketing automation tools. Five people can also have access to the program. With this plan, you get 1.5 hours a month of expert consultation for your email marketing strategies.
- The Enterprise package is the only plan that doesn't offer a free trial, and it was created for businesses looking for scalable, high-performance solutions. This plan is for businesses with more than 100,000 contacts, and it starts at $1,199 per month. In addition to the features of the Max subscription, you get an account manager, a dedicated infrastructure and IP address, deliverability consulting, and 10 users can access the platform. Account managers advise you on how to improve deliverability, in addition to providing day-to-day support so you get maximum value out of each email campaign.
If you exceed the contacts specified in your plan, GetResponse won't interrupt your service. Instead, it charges a fee.
A/B testing: While you're creating your email, you can conduct A/B split testing to find out which version of your email will be better received by customers. You can test content, subject lines, time of day and day of the week. Once you determine what your subscribers respond to, GetResponse will send out the best-performing email.
Analytics and reports: After you send your emails, you can track how well it performed with GetResponse's analytics. You can view the open rate, clicks, unsubscribes, conversions, bounce rate, social sharing statistics, along with emails opened by desktop email clients and mobile clients. You can also compare results for two email campaigns to determine which one created better results. Another helpful feature is the ability to install a website tracking code to track the sales, sign-ups or website visits from an email campaign. Analytics are available in both charts and tables. You pick the graph that you prefer. The map view allows you to pinpoint exactly where your contacts are and monitor their response habits.
Automation: GetResponse has drag-and-drop automation tools that make creating workflows easy. Use these features to welcome new subscribers or remind customers they have items waiting in their cart. You can also test, track and tweak workflows to create more successful email marketing campaigns.
Contact management: It's easy to manage your contact list with GetResponse's list management tools. You can create a list and import existing contacts, add new contacts, segment and filter contacts, and track the growth of your lists. With automatic list hygiene, GetResponse processes opt-out requests and bounces to keep lists free from problems. GetResponse boasts a 99 percent email deliverability rate.
CRM: One impressive feature with GetResponse is that you can create custom pipelines for sales and build customer profiles. You can spot opportunities and track all your leads in the CRM.
Email creator: With GetResponse's drag-and-drop editor, creating responsive emails is doable for a marketer of any skill level. To begin, you can choose between GetResponse's drag-and-drop email editor or HTML source editor. If you choose the drag-and-drop editor, you are directed through each step to ensure you don't miss anything, such as creating a catchy subject line. You can start with one of GetResponse's templates or create your own email from scratch. You can preview your email so you know how customers will see it on both mobile or desktop devices. The editor lets you drag items like headers, text blocks, and image blocks directly into the email. You can scale, resize and crop pictures. It also has 1,000 free stock images to choose from. Once you finish designing your email, you can check to see how it will look in different inboxes. You can also check the SpamScore to determine whether your email will successfully be delivered to contacts. It's not just emails you can create with the editor, you can also build responsive landing pages including opt-in, sales, promotions or download pages.
Email templates: With more than 500 newsletter templates, it's easy to find one that fits your business. Templates are available for an array of areas, including fitness and wellness, travel, retail and e-commerce, health and beauty, creative agencies, online coaching, education, automotive and more.
Forms and surveys: GetResponse has forms and other templates available that you can leverage for your business, including newsletter sign-ups, order forms, free download, event sign-up, seasonal forms and blank forms. A/B testing is also available for forms, and you can add custom fields to create detailed user profiles. Web forms can be integrated with applications such as Facebook, WordPress, PrestaShop, Joomla and WooCommerce. Surveys can be used for no extra cost. You can add your brand logo, create a survey with up to 50 pages, use multiple-question formats, send surveys in a newsletter or make them available on your website. Once the surveys are completed, GetResponse collects the data and analyzes it.
Ease of Use
When you sign up for GetResponse and confirm your account, you are greeted with a welcome screen that offers a tour of its dashboard. The tour explains the different buttons and features. If you have a question, you can browse GetResponse's tutorials and blog. It has an expansive knowledgebase with answers to questions like how you create and send newsletters, how to start a workflow with multiple conditions and how to set up regular imports to your lists. You can also sign up for a webinar and schedule a free consultation with GetReponse when you open your account.
GetResponse's tools are also easy to use. Its email editor and automation tools are drag-and-drop. However, the tools aren't as easy as some of our other top picks. It may take you a little longer to get acclimated to its editor, but it's still easy to use. When we used it, it took us about 20 minutes to create a professional-looking email.
There are hitches with GetResponse. First, while this drag-and-drop email creator is easy to use, it's not as simple as tools from other email marketing platforms we evaluated. It was slow to load and make changes, which can be frustrating when you want to create and send out emails quickly. Also, if you have a spam score above a certain number, you can't send emails, and it's not always clear why your number is high.
The second concern occurred when we sent our email to Gmail accounts, which for many of our recipients landed in the Spam folder. Third, while GetResponse offers affordable plans for businesses and a 30-day trial, it doesn't have a free version.