Social media tracking might not be the first thing that comes to mind when you think of SEO tools, but Hootsuite can help your SEO rankings by monitoring the social media conversations that are going on between you and your customers. This tool can track various aspects of your social media accounts and profile your followers and the people talking about you so you can market to them specifically.
An often overlooked but important aspect of SEO is social media. By tracking your social accounts, you can hear directly from consumers about what they like or dislike about your product or service, which can give you information on how you might improve. Being part of the conversation on social media can give you an edge because you're talking with your customers and learning from them, instead of guessing at what they want. Plus, the more you're mentioned and linked to on social media, the higher your SEO rankings climb.
Hootsuite tracks various aspects of your social accounts, including the number of times your business is mentioned on sites like Twitter and Facebook. This social media SEO tool can also track the overall tone of the conversations about your business that are happening online with a sentiment meter. This meter shows how people are reacting to your business, such as if people are angry, indifferent or positive toward your product or service.
This tool can also segment your audience so you know who is most interested in your product. This can help you with marketing purposes so you can choose the right SEO keywords to reach your target audience. Hootsuite can tell you if your customer base is more male or female and provide data on where most of your social media traffic is coming from geographically speaking, down to the specific city.
Hootsuite may not be your typical SEO management tool, but its insight into social media can be a valuable contribution to your SEO campaign. You can customize your Hootsuite dashboard and reports to show only the information that's most valuable to you.
Hootsuite is an excellent SEO analysis tool for your social media accounts. It involves you in the conversation customers are having about your business and helps you know who's talking about your products or services so you can more precisely market to that audience. As you use Hootsuite to monitor your social media accounts in real time, you can improve your presence on social media, which can increase the mentions of your business, thereby increasing your SEO rankings.
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