Hootsuite - Social Media Management & Monitoring Tools Review
By business.com editorial staff, business.com Writer | Updated Mar 15, 2018
Hootsuite Insights is highly versatile social media monitoring software. Along with Hootsuite, it provides analysis to inform your posting and social media management. The Hootsuite platform itself integrates with over 100 different programs and applications, including 11 customer relationship management apps and over 30 marketing programs of different kinds. It analyzes over 100 million data sources in over 50 languages, conducts demographic and sentiment analysis, and offers a full range of reports and alert options for your social listening.
Many people are familiar with Hootsuite for its free social media management software, but its paid versions include the strong analytical tools of Hootsuite Insights. The combined platform makes this social media monitoring and response software an excellent choice for businesses that want to do more than listen in on social media conversations.
Hootsuite works with over 25 social media networks, plus blog and news sites – more than 100 million data sources. It monitors and translates over 50 languages, filtering out gibberish and spam so that you get the messages that are important to your business.
In addition to the usual demographics of gender and age, Hootsuite Insights’ social analytics tools determine the professions and education levels of posters if that information is listed on their profiles. It can detect potential buyers and leads by identifying known signals for buying or intent. The company archives data in perpetuity for enterprise customers, so you can easily compare past campaigns with a current one. Like all the best social media monitoring software, it can identify influencers, people with a lot of followers with whom you might want to cultivate a relationship.
As one of the premier social media management software companies, Hootsuite excels in its social engagement capability. You can respond to posts right from the dashboard or schedule posts for later, even assign others to handle them. It has hundreds of additional apps that let you customize your dashboard.
The reporting and back-office features are easy to use and complete. The dropdown menus set your parameters, and drag-and-drop elements help you design a report that's informational and pleasing to the eye. You can save these as a PDF for easy sharing. This software integrates with Salesforce, SugarCRM, Nimble Social CRM, Batchbook and other customer relationship management software.
You won't find an email address or contact form on the software's website. You will, however, see a Twitter handle you can tweet questions to, and phone support is still available. Hootsuite offers video tutorials and other help documents. You also have a dedicated account manager who can answer questions and give you some tips on using the software. Further, Hootsuite offers seminars and webinars on social media monitoring and response to help you get the most out of your software.
Hootsuite Insights adds to already excellent social media management software with a social media monitoring system that's thorough and easy to use. It's an excellent choice for businesses of any size, but especially for small and midsize businesses looking for an integrated platform to handle both sides of this marketing equation.