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HubSpot Review

Sean Peek
Sean Peek

HubSpot is a great internet marketing service for very small businesses, providing every feature we expect in a digital marketing service at an affordable price. While HubSpot offers five packages, the free version and starter package are great options for very small businesses, because you can use many tools to increase your online visibility and grow your business without hiring a marketing team.

HubSpot

HubSpot

The Verdict

HubSpot is a good, inexpensive internet marketing service that we found to be the best for very small businesses, though its range of packages make it a an affordable solution for any size business.

The DIY approach to digital marketing makes HubSpot a natural partner for microbusinesses and startups. The company is transparent about its pricing, and you can easily add or remove services to ensure you're getting what you want out of your digital marketing strategy.

View all our recommendations for internet marketing and PPC management services on our best picks page.

HubSpot Pricing

HubSpot lists all of its services, plans and prices on its website. This level of transparency is ideal for small business owners looking to get a quick view of what partnering with HubSpot would cost. HubSpot breaks its services into four main groups: Marketing Hub, Sales Hub, Service Hub and CMS Hub. We focused on the Marketing Hub for our review.

Within each of these groups are four plans that range from free to enterprise level: a free plan, a starter plan ($50 per month), a professional plan ($800 per month) and an enterprise plan ($3,200 per month). As of November 2020, the starter and professional plans offer 10% discounts if you pay the yearly rate upfront. The length of the contract varies based on your business's needs.

HubSpot doesn't provide account managers for its free or starter packages, but users have access to the company's support system. Higher-tiered plans include more access to HubSpot resources and account managers to help build out services. Overall, HubSpot's transparency means that business owners can get an idea of the company's services without having to go through the sales process.

HubSpot Features

HubSpot provides small businesses with several valuable internet marketing services, including the following:

  • SEO: HubSpot's SEO tools include full analytics software, content strategy tools, landing-page design, lead management tools and keyword strategy tools.

  • Email marketing: HubSpot provides A/B testing, personalized emails, email design and email analytics.

  • Social media: HubSpot allows you to build campaigns; publish to Facebook, LinkedIn, and Twitter; monitor social mentions; and publish content at the right time to increase your engagement rate. There is also an analytics dashboard with social media reporting features.

  • Design: With HubSpot's software, you can design landing pages and customize different areas of your website. This is a feature of HubSpot's software; the company does not provide a direct design service.

HubSpot Pros

We were impressed by the range of plans HubSpot offers; this variety makes the company's services accessible to all types of business. Additionally, HubSpot is one of the few companies we reviewed that provide designated experts to help you with your software or services. There are extensive manuals and troubleshooting options for figuring out how to build campaigns and see the best results. The DIY nature of this company's software makes it a great option for very small businesses looking for a useful tool that won't break the bank.

HubSpot Cons

One negative was the poor customer reviews on the BBB website. Before you sign up, we recommend that you read the reviews to determine whether HubSpot's services are the right fit for your business's needs.

HubSpot Customer Support

HubSpot provides customer support by phone, email and live chat. The representatives we spoke with were informative and helpful. For plans that don't offer a dedicated account manager, business owners can still work with HubSpot's support team through these routes. Additionally, HubSpot offers several free DIY resources, including blogs and free courses.

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Image Credit: Weedezign / Getty Images
HubSpot

HubSpot

The Verdict

HubSpot is a good, inexpensive internet marketing service that we found to be the best for very small businesses, though its range of packages make it a an affordable solution for any size business.

Sean Peek
Sean Peek
business.com Contributing Writer
Sean Peek has written more than 100 B2B-focused articles on various subjects including business technology, marketing and business finance. In addition to researching trends, reviewing products and writing articles that help small business owners, Sean runs a content marketing agency that creates high-quality editorial content for both B2B and B2C businesses.