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HubSpot Review

By
Matt D'Angelo
,
business.com writer
|
Nov 30, 2018
Home
> Marketing
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Hubspot provides small businesses of all sizes with software for developing marketing campaigns, sales and customer service. Hubspot's software allows business owners to take their marketing efforts into their own hands. It is our pick for best internet marketing service for very small businesses because it has every feature we expect in a digital marketing service at an affordable price.

HubSpot

HubSpot

The Best Internet Marketing and PPC Management Services of 2019

The Verdict

HubSpot is a good, inexpensive internet marketing service that we found the best for very small businesses, though its range of packages make it a solid solution for any business.

View all our recommendations for internet marketing and PPC management services on our best picks page.

With intuitive features and solid customer support, Hubspot is one of the few companies we reviewed that can scale its service from a free software plan all the way up to an enterprise-level software suite. Its free version and starter package are especially great options for a microbusiness. From social media marketing to email campaigns, HubSpot has every solution you could want in a digital marketing product. The ability to scale your services was another standout feature with Hubspot.  While it has extensive internet marketing features, it doesn't provide a PPC service like some of the other companies we reviewed in this category.

Hubspot is accredited by the Better Business Bureau, earning an A+ with the company. It only scored a 1.5 out of 5 stars with customers though, which was lower than some of the other companies we reviewed. Hubspot provides phone, live chat and email support to its customers. When we interacted with sales representatives via live chat, they were timely and informative in their responses.

Pricing and Plans

Hubspot features all its services, plans and prices on its website. This level of transparency is ideal for small business owners looking to get a quick view of what partnering with Hubspot would be like. Hubspot breaks its services into five main groups: Hubspot CRM, Marketing Hub, Sales Hub, Service Hub and Growth site. Within each of these groups are four plans that range from free to enterprise-level.  While Hubspot has a wide-range of services, we focused on the marketing hub for our review. There's a free plan, and the starter plan is $50 per month, the professional plan is $800 per month and the enterprise plan is $3,200 per month. All these plans have a variety of features, like mobile optimization and reporting dashboards.

When we interacted with Hubspot's sales team via live chat, they mentioned that agreement length will vary based on your business's needs. This level of flexibility means business owners can work with Hubspot to find the right plan.

Hubspot doesn't provide account managers for its free or starter packs, but users will have access to its support system. Higher tiered plans will likely include more access to Hubspot resources and account managers to help build out services. Overall, Hubspot's transparency means that business owners can get an idea of the company's services without having to go through the sales process.

Services

  • SEO: Hubspot's SEO tools include full analytics software, content strategy tools, landing page design, lead management tools and keyword strategy tools.
  • Email Marketing: Hubspot provides A/B testing, personalized emails, email design and email analytics. You can view the company's full offering here.
  • Social Media: Hubspot allows you to build campaigns, publish to Facebook, LinkedIn and Twitter, monitor social mentions, and find out the best time to publish content. There is also an analytics dashboard with social media reporting features.
  • Design: With Hubspot's software, you can design landing pages and customize different areas of your website. This is a feature of Hubspot's software – Hubspot does not provide a direct service that handles design.
  • Reporting Features: Hubspot's reporting and analytics dashboards are some of the most advanced of any company we reviewed. Regardless of which offering you're looking to add, it will likely have a solid analytics dashboard as well.

Pros and Cons

Pros

  • Hubspot provides full-fledged software solution for your digital marketing needs. It's DIY approach means you'll be in control of all areas of the process.
  • Hubspot's wide-range of plans mean all types of businesses can partner with the company.

Cons

  • Hubspot had some negative customer service reviews on the Better Business Bureau.

Support and Customer Service

Hubspot provides customer support through phone, email and live chat. We posed as small business owners and interacted with Hubspot's sales team via live chat. The representatives were both informative and helpful about the overall service. While not every plan comes with a dedicated account manager, business owners can still work with Hubspot's support team through these routes. 

Editor's note: Looking for an internet marketing service for your business? Click the Compare Quotes button below to have our vendor partners contact you with information.

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HubSpot

HubSpot

The Best Internet Marketing and PPC Management Services of 2019

The Verdict

HubSpot is a good, inexpensive internet marketing service that we found the best for very small businesses, though its range of packages make it a solid solution for any business.

Matt D'Angelo
Matt D'Angelo
Matt D'Angelo is a staff writer covering small business for Business.com and Business News Daily. After graduating from James Madison University with a degree in journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications. In addition to his writing and reporting, Matt edits articles. He reviews small business services, including PEOs, small business loans and GPS fleet tracking services. He's been with Business.com and Business News Daily since 2017.