Klipfolio is a marketing program that's designed to help businesses with various aspects like email, digital and social media marketing. It also has excellent search engine optimization (SEO) tools, including its SEO traffic key performance indicator (KPI) called Alexa. It tracks the traffic your website receives organically and through ads and then couples this data with goal-completion metrics to give you an idea of how your site is performing.
Alexa can integrate with multiple tools. You can create a dashboard that provides you with the most important data and statistics for your website. For every item you want to track, you can add a “Klip” to your dashboard. Klips help you track important metrics, including unique monthly visitors, site engagement, historical traffic trends and current traffic metrics. Many Klips are available. If you need Klipfolio to track a particular metric that doesn't already have a Klip, you can build your own Klip to collect the data you need.
With the Alexa dashboard, you can integrate with third-party applications like Glassdoor, Salesforce, Google Analytics and more. Alexa is meant to be used in conjunction with other data, like the data you have from your website from month to month. Pairing Alexa with these other apps can help you identify trends and important benchmarks.
This SEO monitoring software tracks your SEO traffic for both organic and paid searches. Organic search results are ones that display automatically in response to a customer's query in a search engine. A major goal of improving your SEO is to raise your listings in organic searches. Alexa tracks the amount of traffic from organic search results, and what traffic emerges from paid searches. You can run either a pay-per-click (PPC) campaign, which means the search engine receives money each time a reader clicks on the ad, or a cost-per-impression (CPM) campaign, which means you pay the search engine each time the ad is viewed.
Klipfolio's Alexa dashboard is one of the best SEO tools available to help you track your traffic from both organic search results and paid search results. This SEO tool dashboard is completely customizable, and you can even integrate with helpful third-party applications like Google Analytics.
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