By business.com editorial staff, business.com Writer | Updated Aug 01, 2018
LeadGeneration.com, a WebiMax company, has offices in New York, New Jersey, the UK and Australia and an impressive client list including Toshiba, J.G. Wentworth and Aeropostale. It specializes in online lead generation, which is no surprise since its parent company is a well-known internet marketing company. It offers multi-channel lead generation solutions that include website development, search engine optimization and content creation. It can also run email and direct mail campaigns; set B2B appointments; and verify, score, nurture and follow up with your leads. For these reasons, LeadGeneration.com earns the Business.com Gold Award.
Because the potential customers LeadGeneration.com finds for you online are traceable back to the content on your website, it can keep a close tally on every single lead. When you sign a contract with LeadGeneration.com, it commits to providing you with a minimum number of leads. If it doesn’t find that many, the company keeps working to fulfill its commitment to you even after the contract ends.
LeadGeneration.com offers a web portal so you can see the leads it generates for your sales team in real time. LeadGeneration.com makes it easy to integrate its information into customer relationship management platforms, including SalesForce, Pipedrive, Zoho, Hubspot and more, so you can track your clients throughout the sales process.
Once you sign up with LeadGeneration.com, you're assigned a dedicated campaign manager that you meet with weekly to discuss the progress of your lead generation campaign. He or she will be available to answer your questions by phone and email, if needed.
The future of sales lead generation is online for many companies, and LeadGeneration.com thrives in that environment. LeadGeneration.com uses sophisticated tools to make sure that the people who are searching the internet for the products and services that your company offers can find you. It conducts extensive research into the keywords and phrases that your potential customers use to search for your site. Once LeadGeneration.com knows which words will drive traffic to your site, it can help you incorporate them into your website, making it easier for search engines and your customers to find you. It can also create new content for your website featuring those words, which can drive traffic and potential sales back to your site.
Paid search and SEM are other tools LeadGeneration.com can help you wield in order to rise to the top of search engine results in the form of an ad on Google, Yahoo or other sites. This makes it more likely that potential customers will find your product listing first and see your brand, thereby increasing your brand recognition.
Social media can be a great tool for online lead generation, and this service can help your company create and utilize those types of accounts to your best advantage. It can help you create multimedia productions, like slideshows, podcasts and webinars, that can spark interest in your product as potential leads watch and listen. LeadGeneration.com can also make landing pages separate from your main website where a potential customer can land after clicking on an ad or other link. These landing pages can be designed to give your leads specific information about your product, encourage them to make a purchase or ask them to fill out a contact form.
One of the biggest strengths in the way this service generates leads for your business is that it teaches you and your staff how to do it. Some of the methods it uses to drive buyers to your site, such as SEO, content creation and social media networking, can continue to bring you traffic and leads long after your own staff takes over these tasks.
There's still a place in lead generation for telemarketing, B2B appointment setting and direct mail campaigns; services that most of the best lead generation companies offer. LeadGeneration.com offers these services as well and can use them to enhance its online lead generation efforts for your business.
LeadGeneration.com verifies all leads before passing them on to you. The service also gets very specific about categorizing and scoring potential leads, which adds tremendous value to its service. It analyzes how likely contacts are to purchase your products or engage your business's services based on things like how many pages they looked at on your website and how long they spent on each page. Later in the process, LeadGeneration.com weighs your leads based on whether or not they respond to follow-up emails. If the leads return to your site, their potential buy score goes up. If they don’t respond to any follow-ups, they may be placed on an automated emailing list, which will hopefully help them regain interest in your product.
In addition to your personal account manager, you have general LeadGeneration.com customer support options available to you. You can access live chat for a quick question, and company representatives respond quickly to email inquiries. You can also contact support by phone or Skype. The company's website is straightforward and describes many of the lead generation strategies that the company can use to help you find potential customers, though it doesn't describe its more traditional lead generation services. The company offers a white paper on lead generation as well as several articles on its blog.
LeadGeneration.com offers all of the modern lead generation tools. It can help many types of businesses improve their presence online through its website development, SEO and content creation services. It verifies and scores leads and gives you access to real-time reporting tools. It can also run email and direct mail campaigns, set B2B appointments and follow up with your leads, although some of the more traditional services aren't described on its website.