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LeadsPlease Review

By Andrew Martins, business.com Writer | Updated Dec 11, 2019

If you're in the early stages of putting together a marketing campaign that requires email or postal delivery methods, or a combination of the two, consider LeadsPlease. With the capability of helping you find addresses for specific businesses or households in a designated area, this Arizona-based company can provide quality, up-to-date lists at a reasonable price.

LeadsPlease

LeadsPlease

The Best List Broker Services of 2020

The Verdict

LeadsPlease's regularly updated lists help get your company get noticed by a wide range of customers. Backed by an exemplary guarantee for postal addresses, LeadsPlease has great prices and can help with other parts of your marketing strategy as well.

Among the list broker services we tested, LeadsPlease had one of the easiest interfaces to work with while also providing a transparent pricing structure. Couple that with the company's competitive guarantees and regularly updated lists, and you have a list broker that will likely meet your small business's needs for a list broker service.

To view all of our recommendations for list broker services, visit our best picks page.

LeadsPlease Pricing

When it comes to what you will pay for a list from a broker, no two orders are the same. Each broker-generated list varies depending on factors based on your business's specific needs for a mailing list, including annual household income, age, or if you're using a B2B list, the annual revenue of the business or the number of people it employs.

While most list brokers require that you contact a sales representative to get a pricing estimate, LeadsPlease posts pricing information on its website. This was a welcome inclusion, as it makes it easy for users to estimate how much their lists could cost beforehand.

During our testing, we posed as a small business owner interested in purchasing email and postal address lists for both businesses and consumer households.

For postal lists, we were given the following prices:

  • For 1,000 consumer household leads: $99.50
  • For 1,000 business leads: $99.75
  • For 5,000 consumer household leads: $325
  • For 5,000 business leads: $600
  • For 10,000 consumer household leads: $400
  • For 10,000 business leads: $800

For email lists, we were given the following prices:

  • For 1,000 consumer household leads: $125
  • For 1,000 business leads: $170
  • For 5,000 consumer household leads: $500
  • For 5,000 business leads: $600
  • For 10,000 consumer household leads: $900
  • For 10,000 business leads: $800

While these figures were generated for a generic data set, different lists have different prices. Lists for new homeowners and new movers fetch a higher price than other lists. While our findings can give you an idea of what you may pay for your lists, your price quote may differ, depending on the options you've chosen. Each list has a minimum order of 1,000 leads.

Features

Small businesses looking to launch their marketing campaigns need accurate information without a lot of hassle. Through our research, we found that LeadsPlease provides accurate, up-to-date mailing lists in multiple, convenient formats for businesses. Here's more about what we learned from LeadsPlease about the accuracy of its lists and the formats available to businesses:

Regular updates: Accurate data is paramount when carrying out your marketing campaigns. If your list contains inaccurate names and addresses, your marketing materials will either be thrown out without a second thought or bounce back in the delivery process. LeadsPlease updates its databases every 30 days; postal addresses are checked using U.S. Postal Service-approved software while email addresses undergo electronic confirmation. For certain databases, like the ones used for new movers and new homeowners, data is updated every week.

List guarantees: In our research, we found that LeadsPlease offered the best guarantee on their postal address lists than competing list brokers. For their consumer, new mover, and new homeowner mailing lists, LeadsPlease guarantees an accuracy rate of 95% or higher, while their business mailing lists have a 90% or higher accuracy guarantee. The company guarantees those rates when lists are used within 30 days of purchase and your marketing materials are properly addressed when mailed.

If the percentage of undeliverable addresses exceeds the company's guarantee, LeadsPlease will refund your costs for those addresses. The company does not, however, reimburse printing or postage costs. Only postal lists have a guarantee, as people are far less likely to move than they are to switch email addresses or block emails entirely.

Multiple formats: Once LeadsPlease compiles your list, it sends the data in three different file formats – Excel/CSV, PDF and ready-to-go mailing labels – so you can use the information how you want it.

Excel/CSV files are available instantly once a list is purchased; names and addresses can be used in a mail merge and/or uploaded to your CRM software and emailed to a printer. Lists can also be provided as a PDF and formatted as mailing labels. This option lets you print your own labels. (You'll want to specify this option when placing your order.) This option does not cost extra.

LeadsPlease can also print your list on sheets of individual mailing labels for you.

Additional Considerations

We had a positive interaction with the sales representative at LeadsPlease. The rep was pleasant and took the time to explain LeadsPlease's sales and fulfillment process. The representative asked questions about our small business and offered several suggestions that would yield the most return on our investment. They did not try to get us to increase our counts, nor did they attempt to get us to purchase the company's more specialized lists.

You can also reach LeadsPlease via email or through a webchat on the company's website.

In addition to its list broker services, LeadsPlease can print your marketing materials and send them directly to recipients on your generated lists. The company also designs and ships postcards, trifolds, letters, flyers and business cards. They offer landing page design and optimization as well as Google AdWords and search engine optimization help.

Limitations

While we were impressed with aspects of LeadsPlease, there are some minor inconveniences. First, there is a minimum order requirement of 1,000 leads. If you're the owner of a small business looking to conduct a small-scale mail marketing campaign, purchasing 1,000 leads is likely beyond what you need.  

Second, you must be careful how you use your lists, especially if you're purchasing email addresses. If you intend to send email marketing materials through a personal email account, LeadsPlease cautions users that to first check with their service provider before proceeding. Also, the lists can't be used on third-party services like Mailchimp or Constant Contact, though this is not due to any fault of LeadsPlease, but is based on Mailchimp and Constant Contact not allowing the use of third-party lists.

Editor's note: Looking for the right list broker for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

Image Credit: nortonrsx / Getty Images
LeadsPlease

LeadsPlease

The Best List Broker Services of 2020

The Verdict

LeadsPlease's regularly updated lists help get your company get noticed by a wide range of customers. Backed by an exemplary guarantee for postal addresses, LeadsPlease has great prices and can help with other parts of your marketing strategy as well.

Andrew Martins: Writer
Andrew Martins,
business.com Writer
Andrew Martins is an award-winning journalist with a Bachelor of Arts in journalism from Ramapo College of New Jersey. Before joining business.com and Business News Daily, he wrote for a regional publication and served as the managing editor for six weekly papers that spanned four counties. Currently, he is responsible for reviewing tax software and online fax services. He is a New Jersey native and a first-generation Portuguese American, and he has a penchant for the nerdy.