List Giant is a list broker service that’s convenient and easy to use, with all the right tools to help you compile a targeted consumer or business list for your direct marketing campaign. The interface is self-explanatory to use, so if you’re new to direct marketing, you’ll have no trouble composing your list. It also has enough search criteria if you’re experienced at direct marketing and require unique parameters to expand your audience.
Our customer service experience with List Giant was overall positive, with only a slight delay in support staff replying to our inquiries. The representatives were polite and gave us straightforward answers without pushing upsells on us. They guarantee their mailing lists’ deliverability at 94% and will refund you for bad leads if less than that delivers.
List Giant does not offer a direct mailing service to go along with its list features. It does feature email broadcasting when you choose to rent email lists and have List Giant broadcast your selected list. The service’s experts will work with you to design an attractive email message, even programming HTML to make an interactive advertisement that can lead directly to your business’s website.
In addition to a list hygiene service that can clear out your own database of duplicate or outdated records, List Giant has a customer portrait service that can help you identify your ideal audience. It does this by researching your current customer base and who your competition is marketing to. It identifies patterns and lets you know geographically and demographically who your perfect customer is. List Giant is also home to a blog that is frequently updated and contains articles, guides and news on direct marketing.
List Giant’s interface for compiling lists is one the most intuitive of the companies we reviewed. The simple category panels have a long list of criteria for geography, demographics, home and finances, and miscellaneous items for consumer lists. For geographic criteria, you can narrow down your selection with basic options like state, county, city and zip code. There are a few unique options such as time zone and radius around a zip code. The consumer section also has lots of options for home and financial criteria, which is optimal if you are marketing your home improvement business or mortgage service.
The business criteria featured in the list builder allows you to create unique criteria for narrowing down your target B2B audience. You can also choose to market to individuals within a business, whether it’s an owner, manager or employee, as there are dozens of titles to select.
You can select exactly how much data you want from the search, including mailing addresses, landline phone numbers, mobile phone numbers or a combination of the three. You can also omit certain criteria you don’t want showing up on your list. For example, if you’re sending your campaign throughout a state but don’t want it to go out to certain cities and counties, you can omit them for your list. List Giant updates a majority of its lists daily and will update your selected email list before broadcasting the emails for you. A minimum purchase of 5,000 records is required.
List Giant is an extensive resource for obtaining consumer and business lists, as well as preparing for your direct marketing campaign by taking advantage of its many database hygiene services and customer portrait feature. Given its extensive direct marketing services, it’s unfortunate that this list broker does not have a mailing service like many others do, but it’s still one of the best list broker services for marketing.
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