By business.com editorial staff, business.com Writer | Updated Jan 25, 2019
Meltwater provides social media monitoring and engagement software that emphasizes analytics and focused engagement. It examines millions of posts each day from social media platforms, blogs and news sites, filtering out the useless or non-applicable ones and assigning sentiment to the ones you are interested in. It also assists you in setting up searches, finding key influencers and tracking your online performance.
This social media software allows you to set up dashboards for specific purposes. The premade ones include themes that monitor, benchmark or analyze activity, or you can make your dashboard. Each dashboard has widgets you can select to create a custom reporting page with the information you need.
The search function is the key for this social media monitoring software. Not only does it let you set three keywords per search, but it recommends phrases associated with the keywords you choose. Once you have selected your keywords, you can set filters such as language, locations and source type. This gives you more control in filtering out the noise – posts that do not interest you.
As Meltwater finds articles and posts that match your search, it assigns sentiment to them. Sentiment analysis determines whether the article or post is positive, negative or neutral. You can see the results on individual posts and run a sentiment report as well.
Another strength of this social media software is the engagement feature. Not only does it let you post from the dashboard, but it allows you to set up key influencers as contacts. This way, you can see what these people are posting and comment directly to their pages. You can create contact lists as well so that if you have an event, new product or news that might interest one or more of your contacts, it’s easy to get the word out directly to them. It allows you to identify journalists as well as social media influencers.
The software works on mobile as well as desktop interfaces, so you can immediately respond to alerts, such as specific mentions of your company, or work away from your office. The help section offers detailed instructions along with videos and articles about social media monitoring and marketing to help you get the most of the software.
Meltwater is social media monitoring software that focuses on making it easy to connect with influencers as well as discover what is being said about you and your industry online. Its dashboards can give you easy-to-read reports and the ability to contact key influencers to promote your products and enhance your online reputation.