Netmark's focus for online reputation management service involves optimizing your search engine ranking and building new assets to help push down negative reviews. However, it also works with your company to improve your in-house procedures in order to maintain a positive reputation online.
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The company utilizes a positive approach with its reputation repair and reputation management strategies. It concentrates on increasing brand awareness, but if your business has garnered several unfavorable reviews, it will focus its efforts on fixing the past first. This is done by burying negative reviews with higher-ranking positive and neutral sites, which it develops.
There are no set service plans Netmark offers. The company provides customized pricing for its services based on detailed proposals for your specific needs.
In the proposal provided to us, Netmark indicated the campaign would require at least four months, with the last month focusing on solidifying efforts for a long-term benefit. The Netmark team would also spend the last month working with the business and its staff to ensure they continue with the practices put in place by Netmark.
Online Reputation Management Services
Before Netmark can begin its work repairing a brand's online image, it first must fully understand the scope of work required. The first month of work is spent analyzing your company's overall situation, including client status and expectations, current assets, sentiment analysis, and overall SEO health. We like that the company offers to have its team members travel to its customer's business to ensure that everyone is on the same page about what goals are being set and how they can be accomplished.
After understanding the current state of your brand's reputation, Netmark develops new assets, with the goal of creating 15 new sites under your control. These properties and any others developed in ensuing months are introduced gradually in order to facilitate organic search engine growth. In addition to written content, the company can create videos as well. It also starts promoting your RSS feed.
While Netmark writers can create press releases, it doesn't do so unless warranted. There must be a specific reason to write one. If there is a compelling reason to send out a release, it will do so through its contacts at online publications, such as Forbes and Business Insider. This increases the chance that your news will get reported in the publications that matter to your industry.
This service employs multiple social media and SEO analytical tools, collated by an in-house system. This helps you see a complete picture of how your website fares in search engine results, as well as online opinions.
In addition to its social media tools, Netmark has staff members who are trained in this area. These staff members not only contribute to the campaigns but also research best practices. We like that the company understood the difference between just gaining followers and increasing engagement, which is the ultimate goal.
This company does not manage a concentrated click campaign of existing sites in order to drive them up or down on searches or manipulate Google's autosuggest results. This method, which is called "click farming," is offered by some online reputation management companies, but is not a Google best practice. Netmark said while click farming can initially push up a positive site or push down a negative one, there are risks involved in such an artificial manipulation of search results. Netmark is a Google partner, which means it adheres only to Google's best practices in SEO.
One downside of Netmark is that we found some negative reviews on the first page of search results. That gives us a little bit of pause since one of their main goals as an agency that repairs companies' online reputation is to help push their clients' negative content off the first few pages of search results.
While Netmark is not an accredited member of the Better Business Bureau, it has an A+ rating, and no complaints have been filed against the company in the past three years.
Overall, Netmark provides a positive approach and a variety of services to help you repair, improve or protect your online presence.
Additional Digital Marketing Services
In addition to its online reputation management services, Netmark is a complete digital marketing agency that can handle a wide range of tasks. Some of the added services Netmark offers include:
- Search engine optimization: Among the strategies employed are campaign development, site fortification, link detoxification, content planning, content production and content promotion.
- Search engine marketing: Netmark uses a wide variety of platforms for its pay-per-click campaigns, including Google (Google AdWords, Google Product Listing Ads, Google Remarketing and doubleclick by Google), Bing, Facebook and Twitter.
- Social media marketing: Netmark takes a proactive approach to its social media marketing efforts. The company helps businesses set clear campaign objectives that lead to the best results in the shortest amount of time. The company uses social media tools to help it identify the best strategies to get the most out of each campaign.
- UX design: The company starts by creating a hypothesis to improve your brand's website conversion rate. It then decides what elements of your site should be tested to support the agreed-upon hypothesis. Changes are made, and conversion testing is started. Netmark then waits until it has collected enough data to draw accurate conclusions. Based on the data, final adjustments are then made.
Content marketing, website design and website maintenance are the other services offered by Netmark.
Netmark provides a free consultation to help you determine if the service is a good fit for your needs and whether any of Netmark's services can help you accomplish your goals.
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