When you're looking for email marketing software, it's important to find a program that is easy to use and has tools to create professional emails, automated customer journeys and detailed contact lists. The best email marketing tools offer all these features, provide excellent customer service and make finding answers easy. Other valuable features include interactive email templates, contact management tools, in-depth email analytics and reporting, A/B split testing capabilities, spam filters, and automated email marketing tools.
View all our recommendations for email marketing services on our best picks page.
Pinpointe is our choice for the best email marketing software for larger businesses because the Enterprise edition has everything you need to send out a large number of emails. With the Enterprise edition, you're 100 percent in control of your email reputation and can send more than 10 million emails a month. It's an on-demand, multi-user, cloud-based, dedicated version of Pinpointe.
Pinpointe boasts a 99.9 percent uptime and a vast knowledgebase. It emphasizes deliverability and permissions-based email marketing campaigns. It doesn’t sell contact lists or permit use of purchased contacts on its software.
While this email marketing software is best suited for larger companies that send millions of emails a year, small businesses can use it too. It has a wide range of packages available for businesses of all sizes. If you don't opt for the Enterprise edition, you can choose pricing based on your number of contacts or a pay-per-email plan. Regardless of the plan, Pinpointe has everything you need to create successful and professional emails.
The email designer makes it easy to create responsive emails. You can gauge your emails' performance with split testing, segment your contact lists and create an entire customer journey with its automation tools.
Competitive Pricing and Terms
Pinpointe offers flexible email marketing plans to fit into the budget of any business. It offers packages and pricing based on the number of contacts on your subscriber list, or you can opt to pay per email. The contacts-based pricing is a better deal for businesses that regularly send emails.
You can view a graph of Pinpointe's pricing on its website. If you prepay for six months, you receive a 10 percent discount.
- If you plan to send your full list of contacts more than six emails a month, you need to call Pinpointe for custom pricing. You'll also need to contact Pinpointe if you have more than 200,000 contacts.
- With the contacts-based pricing, packages start at $49 per month for 5,000 contacts and 40,000 emails a month. Packages jump to $74 per month for 10,000 contacts and 80,000 emails a month.
- If you have 50,000 contacts, packages start at $245 for 300,000 emails a month. For 200,000 contacts, pricing starts at $898 per month.
If you only send emails occasionally, the per-email pricing is better for you. One credit allows you to send one email, and unused email credits roll over each month for up to a year. The more email credits you purchase, the cheaper an email credit is.
- It costs $245 for 25,000 emails and $450 for 50,000 emails. You can buy up to 1 million emails, which is $2,850. To learn about all the prices per email, see the chart on Pinpointe's website.
Pinpointe's Enterprise edition is a multi-user, cloud-based package is designed for businesses that send 250,000 to more than 10 million emails a month. Pinpointe also offers a dedicated IP address option for businesses that regularly send more than 100,000 emails a month. This feature is an additional $50 per month.
Pinpointe offers a 14-day free trial, which is useful to ensure you pick the right plan for your business.
Pinpointe offers a wide variety of features and tools any business can use to create effective email marketing campaigns.
A/B split testing: With Pinpointe's split testing, you can automatically find your best-performing campaign. You can create multiple variations of your email campaign, select a random sample size, and send each variation in equal number. For example, you can try different subject lines, email design layouts, times of day or days of the week, or From names. After the email is sent to the sample number of contacts, Pinpointe will determine the winning email campaign and automatically send the winner to the rest of your contact list.
Analytics and tracking: Pinpointe integrates with Google Analytics to track your email marketing campaign results. With Google Analytics, you can measure who is clicking on links within your email, visitor statistics, and conversion rates and revenues.
Pinpointe's tracking and analytic features also include heat maps, social metrics and inbound marketing tracking, and it measures responses to your digital campaigns. It uses graphs to map data, which makes it easy to understand.
It also offers hard and soft bounce activity reports, which display the number of messages that bounced in a campaign. Pinpointe flags hard bounces, which occur when an email address is invalid, so your emails won't go to those addresses in the future.
Automation: Pinpointe's automation tools allow you to send out automated email series and drip campaigns based on your contacts' actions. You can set up a sequence of drip marketing campaigns that go out over a specified time period.
Autoresponder campaigns aren't limited to single emails. You can create a series of messages to be automatically sent when someone subscribes to your list. You can design an entire customer journey and forget about it once it's set up. Pinpointe will do the work to ensure every customer gets personalized emails.
With autoresponders, you can select how many hours, days or weeks to wait after a contact joins before sending a welcome email. Use Pinpointe's segmentation tools to send autoresponders to a subset of your lists. For more advanced options, try its event-triggered email campaigns.
Deliverability: Pinpointe works hard to ensure your emails land in inboxes and not in spam folders. It requires that all your contacts have consented to receive your emails.
Email designer: You can create HTML-only, text-only or multipart emails. Pinpointe will automatically deliver the appropriate format to each subscriber's inbox.
The easy-to-use email designer can help you create newsletters, promotional emails and more. You can use the editor or switch to HTML view to see or edit the code directly. With the editor, you can easily import and format text, change colors, create tables, add graphics, and include trackable links.
If you send emails across the globe, Pinpointe can help you create email campaigns that display in multiple languages. Its tools ensure deliverability and readability in both English- and non-English-speaking countries.
Email templates: Pinpointe has a library of more than 100 email templates that are tested, mobile-friendly and ready to use. The templates automatically adjust to mobile phones, iPads and different desktop systems. You can customize the templates with your own logo and color scheme. Pinpointe doesn't add its logo to your emails like many other email marketing services do.
Enterprise edition: Pinpointe's Enterprise edition is designed for larger businesses that send 250,000 to more than 10 million emails a month. You can do a lot with this edition, such as creating and managing up to 250 separate user accounts. Each user has access to their own campaign statistics. Other features include unlimited image hosting, a spam score checker, your personalized branding, autoresponders, trigger campaigns, a drag-and-drop survey builder, Google Analytics integration and personalized URLs. Enterprise customers get a dedicated account manager and phone support during business hours.
Lists: You can create multiple separate lists. It's easy to add new lists and import your existing email contacts. Pinpointe walks you through each stage, so it's hard to miss a step. You can create lists for various purposes, such as lists for monthly newsletters, existing customers and customers with special interests. Every list has its own set of custom fields for better targeting. Pinpointe also helps with list hygiene and will eliminate duplicate emails.
Segmentation: Personalized email marketing campaigns are the most effective. With Pinpointe's segmentation tools, you can create custom subgroups of contacts and send only relevant information to each group. This reduces the likelihood of spam alerts and opt-outs. You can also segment and target your audience based on previous behavior, such as only sending emails to people who opened your previous email.
Pinpointe's Ease of Use
Pinpointe is simple to use, and if you do get lost, it's easy to find answers on its platform. It has a marketing blog, a newsletter, webinars, training videos, guides and infographics. If its knowledgebase does not provide the answer you need, you can contact support.
Customer support is available through live chat and email. Phone support is available for Enterprise package subscribers. When we contacted the sales department over the phone, we quickly reached a professional and friendly representative who answered all our questions. He also offered to send a follow-up email with instructions to start a free trial.
When you sign up for a free trial, Pinpointe sends a welcome email that includes instructions for scheduling a training session.
When you sign up for Pinpointe, it requires you to enter a business email address, because most inboxes block emails from a free domain. If you don't have a business email address yet, you won't be able to use Pinpointe.
Once you sign up for a free trial, you have to wait for Pinpointe to review your information and activate your account. Most email marketing services allow you to immediately start using the program. When we attempted to create an account, we had problems getting approved. We quickly received an email that said Pinpointe was reviewing our information and would activate the account shortly, but we never received a follow-up email with our login instructions.