ReadyTalk is an easy-to-use webinar service with a basic platform that provides nearly everything you need for creating a multi-media-rich, interactive presentation. It lacks some features, like breakout rooms, but its marketing capabilities make it a useful service for businesses interested in adding webinars to their marketing toolkit.
You can invite attendees via ReadyTalk's service or Outlook, and you can promote it on Facebook. The software requires that you make people register, a drawback if you are interested in making attending as easy as possible but an advantage when trying to collect leads and potential customers. To enhance this advantage, ReadyTalk's Marketing Campaigns feature lets you assign unique registration links to different invitation groups. In this way, you can categorize registrants and track which campaigns bring in the most attendance. As with most webinar software, ReadyTalk lets you customize the registration form to get information that is useful for you.
This service provides several branding opportunities, such as the ability to change the banner on the emails or webinar webpages to match that of your company. After the meeting, you can redirect people to another page, such as a survey, thank you page or a page promoting your product.
This service does not collect payment for you if you charge for your webinar, but since registration is mandatory, you can direct registrants to your PayPal account before approving their registration. The webinar service integrates with multiple marketing and sales platforms, like Marketo, Salesforce, Eloqua, HubSpot and Pardot.
The webinar platform itself presents a clean interface. It has nearly all the same features as the other webinar platforms we reviewed. It lacks a whiteboard for notes but does have markup features on the slide show. When using webcams, the images show up in a separate narrow window outside the chat room itself. This allows presenters and attendees to move or minimize it as they prefer.
This software is very particular about having the most current Java and Flash, so presenters need to update these common apps before logging in. Promoting to co-presenter within the software proved to be more difficult than with other webinar software. We experienced delays as the program switched interface. In addition, the new co-presenter needs to download an app and update Flash and Java if needed, after which, he or she must once again activate his or her audio and webcam controls.
You have access to live training videos and a database as well as 24/7 phone support, and live chat is available during business hours. Phone support is patient and helpful, and it can access your room on the backend to troubleshoot issues. The technician can speak with the co-presenter or the account holder.
If you are a business wanting to add webinars to your marketing toolkit, ReadyTalk is worth looking into. Although getting started as a presenter is more complex than with other webinar services, it comes packed with marketing tools to help you use your webinar to promote your products and business.