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RedCappi Software Review

By Kiely Kuligowski,
business.com writer
| Updated
Mar 04, 2020
Image Credit: Dekdoyjaidee / Getty Images
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RedCappi is an email marketing service with an easy-to-use interface and more than 750 available integrations to make your email campaigns functional and efficient. It is a great option for beginners, offering both a free trial and a free plan with simple, straightforward features.

RedCappi

RedCappi

The Best Email Marketing Services and Survey Software of 2020

The Verdict

RedCappi is a great email marketing service option with hundreds of integrations and plenty of features, though it sacrifices some advanced features for its ease of use.

View all our recommendations for email marketing services on our best picks page. 

Editor's note: Looking for the right email marketing service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

 

RedCappi Pricing

RedCappi offers multiple pricing plans, including a free option for up to 100 contacts and unlimited monthly emails. The service does not require a contract, and you can easily scale your plan up or down as your contact list changes.

RedCappi costs $10 per month for up to 500 contacts, $19 per month for up to 2,500 contacts, and $54 per month for up to 10,000 contacts. For a detailed list of prices, you can see the chart on RedCappi's website. All pricing plans include unlimited email sends. RedCappi offers custom pricing if none of the preset plans work for you or you have more than 500,000 contacts.

RedCappi Features

Here are some of RedCappi's best features.

Drag-and-Drop Editor

RedCappi's easy-to-use Campaign Creator allows you to create customized emails that work on any device with responsive previews, image import options, an image editor, enhanced linking and dynamic images.

Marketing Automation

You can create automation schedules so that RedCappi will automatically send a series of emails to your predetermined contact group and automate the entire customer journey, which helps increase engagement.

Segmentation

You can segment and group your contacts by custom variables – including geolocation, gender, age and behavior – to make sure you are sending the right emails to the right recipients.

Analytics

RedCappi tracks email opens, clicks, bounce rates, and forwards, and it will automatically remove addresses that unsubscribed or bounced your emails to keep your contact list current. On the analytics page, you can view the data from your customers that RedCappi collected and sorted to help you improve your campaigns.

Social Media Integration

By posting your email campaigns to your social media accounts, you can drive brand awareness and increase engagement. RedCappi makes this easy by integrating your social platforms directly with its software and providing social media posts as an option when you send your campaigns.

Signup Forms

RedCappi helps you organically build your email list by creating and embedding forms in your emails to gain new leads. You can add custom and mandatory fields, include user surveys, and automate confirmation or thank-you emails for when a new subscriber signs up.

Contact Management

RedCappi makes it easy to import, organize and segment your contact list by automating the processes. You can customize your segmentation into groups that you define, and you have the option to manually adjust your contact lists as necessary.

Inbox Preview

After you create your campaign, you can preview how it will look in a customer's inbox, though RedCappi does not provide a mobile or tablet preview.

Pros

These are the positives that stuck out most to us about RedCappi. 

  • Ease of use: RedCappi describes its goal as making email marketing so simple a baby could use it, and it won the award for most user-friendly email marketing service from Capterra in 2017. We found the email editor to be very straightforward and simple, but the downside to this simplicity is that it lacks some of the sophisticated features that some other companies offer.

  • Free trial and free plan: RedCappi is a great option for small companies that have no experience with an email marketing service, as it provides two opportunities to try out the software without sinking any money into it. You can first do the free trial to see if you're even interested, and if you have fewer than 100 contacts, you can then use the free version of the software for as long as it meets your needs.

Cons

RedCappi's ease of use gives way to a couple potential downsides.

  • No complex automation: RedCappi is very simple and straightforward software, which makes it pleasant to use but also means that some of the more complex features are missing. This might suit very small businesses that are new to email marketing, but if you are looking for sophisticated automation tools and the ability to create detailed customer email journeys, RedCappi may not be for you.

  • Limited features: RedCappi provides all the features necessary to create a simple email campaign with little experience and effort, but it lacks many of the features that other companies we reviewed offer, such as advanced automation, A/B testing, and the ability to build landing pages and ads.

Customer Service

RedCappi provides email support and live chat as well as online resources. When we reached out initially, the live chat was not online, so we left a message with our email address and received an answer from a customer service representative the next morning. The rep was friendly and helpful, answering all our questions without making us feel like we were being pitched or pressured to buy.

RedCappi

RedCappi

The Best Email Marketing Services and Survey Software of 2020

The Verdict

RedCappi is a great email marketing service option with hundreds of integrations and plenty of features, though it sacrifices some advanced features for its ease of use.

Kiely Kuligowski
Kiely Kuligowski
See Kiely Kuligowski's Profile
Kiely is a staff writer based in New York City. She worked as a marketing copywriter after graduating with her bachelor’s in English from Miami University (OH) and is now embracing her hipster side as a new resident of Brooklyn. You can reach her on Twitter or by email.