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Sendinblue Review

By Kiely Kuligowski, business.com Writer | Updated Mar 04, 2020

When you're looking for an email marketing service for a large business, it's important to find one that has the tools to make creating professional email marketing campaigns simple and easy. You want a service with an easy-to-use email editor and the capability to create segmented lists as well as drip campaigns. 

Sendinblue

Sendinblue

The Best Email Marketing Services and Survey Software of 2020

The Verdict

Sendinblue is our pick as the best email marketing service for large businesses because it has plans with reasonable prices for enterprises. Its robust features and toolbox make your emails as effective as possible.

Sendinblue is our pick for the best email marketing service for larger businesses, because its multiple pricing plans make it easy for enterprise companies to get great email marketing at reasonable prices. It also offers automation features to make your email marketing more efficient, round-the-clock support and GDPR compliance.

View all our recommendations for email marketing services on our best picks page. 

 

Editor's note: Looking for the right email marketing service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

 

Sendinblue Pricing

Sendinblue offers five different pricing plans, starting with a free plan and going up to enterprise. Here is a detailed breakdown of each plan:

  • The free plan allows you to send 300 emails per day to unlimited contacts and offers a mobile-friendly email designer, a template library, email personalization, SMS marketing, A/B testing, contact segmentation, customizable signup forms, a sales CRM, transactional emails, API features, templating language, a workflow editor, page tracking, real-time reporting, email support and marketing automation workflows for up to 2,000 contacts.

  • The Lite plan is $25 for 40,000 emails per month and includes all features from the free plan plus no daily sending limit.

  • The Essential plan is $39 for 60,000 emails per month and includes all features from the free and Lite plans plus the removal of the Sendinblue logo from your emails and access to advanced statistics.

  • The Premium plan is $66 for 120,000 emails per month or $173 for 350,000 emails per month and includes all features from the previous plans plus Facebook ads, landing pages, marketing automation, live chat support and multi-user access.

  • The Enterprise plan is based on custom quotes and includes all previous features plus 10 or more users, managed setup, priority customer support, a dedicated account manager, dedicated infrastructure, priority sending and single sign-on.

Sendinblue Features

Drag-and-Drop Editor

Sendinblue offers an easy-to-use drag-and-drop email editor with predesigned templates and the ability to create your own templates from scratch.

Email Customization

The editor makes it easy to add custom touches to every email with dynamic personalization features. This helps boost engagement and create return customers.

Segmentation

Sendinblue allows you to segment your contacts into groups based on criteria such as age, gender, geolocation and behavior to ensure you send the right emails to the right recipients.

A/B Testing

With A/B testing, you can determine what subject lines are the most effective, what name should be in your "from" field, and if different send times affect the click rate. Sendinblue's A/B tests let you determine the size of your sample groups and build multiple variations, and Sendinblue will send the winning email to the remainder of your contact list. 

Automation 

Sendinblue's marketing automation tools ensure your emails get to the right people at the right time. You can target contacts based on behaviors and preferences. When you create automated campaigns, you can pick from predesigned workflows or build your own with custom rules. Some options for automated campaigns are a welcome series for new email subscribers, birthday emails and notifications for blog updates. Others are available based on subscriber activity, e-commerce workflows and more. 

CRM

Sendinblue offers easy setup with a CRM to help you manage your customer relationships. The CRM centralizes all of your contacts' information, automatically organizes the information for more effective communication, and allows you to set tasks, assign them to members of your team and set deadlines.

Marketing Automation

You can increase efficiency and save time by setting up workflows based on customer information and behavior. By setting triggered emails, you can automatically send signup forms or welcome emails to new customers, or you can go advanced and create custom workflows for each customer.

Transactional Emails

Sendinblue makes it easy to set up and send transactional emails by providing different setup options, including API, SMTP Relay, e-commerce plugins and marketing automation. You can customize the types of email you want, and monitor your emails' success rate with engagement and deliverability statistics.

Signup Forms and Landing Pages

You can grow your contact list with embedded signup forms in your emails, and foster a more targeted visitor experience by creating dedicated landing pages for each of your unique campaigns.

Pros

Sendinblue offers several advantages that made it one of our best picks. These are some aspects that make it particularly useful.

  • Free plan: Rather than a free trial, Sendinblue offers a free version of its software that allows up to 300 emails per day and unlimited contacts, with no contract or credit card details required. The free version provides all the necessary features to create an effective email campaign, and you can use it for as long as you like.

  • Ease of use: Sendinblue's email creation tool is straightforward and easy to use, with a drag-and-drop editor and a selection of email templates. You can upload your own images, though they must be 5MB or smaller, and edit them with a variety of built-in tools.

  • SMS capability: Sendinblue also offers SMS (texting) integration, meaning you can import your texting contacts and send text-message campaigns with your email marketing account.

  • Marketing automation: Sendinblue offers several marketing automation features – including detailed workflows, custom rules and triggered emails – to save time and streamline your campaigns.

Cons

Despite its many benefits, there are a few potential issues that large businesses should be aware of before moving forward with Sendinblue. 

  • Basic templates: The predesigned templates are limited compared to some other companies' selections, and you cannot customize them – which would be fine for a company looking for simple and straightforward templates, but not ideal for a large company with complex, highly specific needs and widely diverse audience segments.

  • Limited integrations: Sendinblue does offer a variety of integrations with other programs, but it has fewer than most of the other companies we reviewed, so it may be missing an integration with software that's an important part of your workflow.

  • Low daily send limit on free plan: While the free plan offers many features, it has a daily send limit of 300 emails. While this is pretty standard for a free plan, large businesses should consider this before opting for the free version. For many midsize and large businesses, this may remove the otherwise-convenient free plan as an option..

Customer Support

Sendinblue offers multiple help pages, online tutorials and FAQs, and an online submission form and phone number for technical help. When we reached out to the company, we spoke to a friendly and helpful representative who answered our questions and was not pushy in trying to sell us on the software.

Image Credit: Dekdoyjaidee / Getty Images
Sendinblue

Sendinblue

The Best Email Marketing Services and Survey Software of 2020

The Verdict

Sendinblue is our pick as the best email marketing service for large businesses because it has plans with reasonable prices for enterprises. Its robust features and toolbox make your emails as effective as possible.

Kiely Kuligowski: Staff
Kiely Kuligowski,
business.com Writer
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Kiely is a staff writer based in New York City. She worked as a marketing copywriter after graduating with her bachelor’s in English from Miami University (OH) and now writes on small business, social media, and marketing. You can reach her on Twitter or by email.