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Shoutem Review

By
Mona Bushnell
,
business.com writer
| Updated
Jan 19, 2018
Home
> Technology
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The market for app making software is a crowded one, and for a small business owner, the choice of which company to go with can be a difficult one. Shoutem is designed to help you create a quality app and get the word out to as many consumers as possible. This service offers three initial plans for native apps; it doesn't yet offer progressive web apps. In addition to its three subscriptions, Shoutem's dev team can help you design and launch a custom app.

Shoutem

Shoutem

The Best App Maker and Development Solutions of 2019

The Verdict

For small businesses looking for an easy, no-code app maker, Shoutem is a worthwhile contender. It offers an easy drag-and-drop platform and stellar analytics.

You can view all our recommendations for app makers and development solutions on our best picks page.

Businesses using Shoutem's DIY app-building platform can choose from three subscriptions. The Android-only plan costs $49 per month (billed annually). With it, you get 1GB of cloud storage (for one app), push notifications, access to Shoutem's extension marketplace and automated app published. The Standard plan, which costs $79 (again, billed annually) adds support for iOS apps, a review of your app by Shoutem's staff, 2GB storage, notification center and analytics. The Professional plan costs $149 per month, includes 10GB storage plus extensions for social features and customer loyalty programs. If you plan to offer your app to the App Store or Google Play, Apple charges a $99 developer fee (due annually), and Google charges a one-time fee of $25 (plus if you sell your app, both will take a percentage of your sales).

When you sign up with Shoutem, you are first asked to create an industry-specific app. The templates Shoutem provides aren't exactly small business specific, however. Rather, templates are categorized by broad terms like Event, Local, Music and Business, among several others. The available themes are eye-catching, but it seems that this mobile app builder encourages you to upload your own theme.

Most of the tools you'll need to create the content for your app are located on the first page of the interface. Shoutem's interface is tricky, because there's one additional step involved in creating an app for tablets versus creating an app for smartphones. However, one feature that makes this app maker convenient is that you can change icons, themes and logos to match your brand or image.

One nice feature with Shoutem is that if you create an iOS app, Shoutem's review team will test and submit your app to the App Store and Google Play. Two things to note, though, if you're submitting a native Android app to Google Play. One, Shoutem has a Google Play account and while you can submit your app through them, your app should be a free one. Two, be aware that your app will be published under Shoutem Inc, so customers won't be able to find your app under your business's name. If you plan to offer a paid app or prefer to publish the app under your business's name, you'll need to set up your own Android developer account and then add Shoutem as an additional user on the account.

One nice feature we liked about Shoutem is that clients or customers visiting your mobile site will receive a mobile pop-up informing them that the site has a corresponding app and gives the link to download it immediately. Not many app builders offered this feature, and this is a great way to make more consumers aware of your app.

Once consumers download your app, it's critical that you continue engaging them. We found it simple to create push notifications for every update or new special you want to promote to increase customer retention. However, push notifications can't be targeted geographically for certain demographics.

For businesses looking to build a custom app, Shoutem also offer custom app design and development. The company will work with you to design an app based on your budget and desired features.

Our favorite part of using this app builder was the analytics page. Typically, an app maker relies on Google Analytics for reporting. Shoutem allows you to dig down and view email accounts, wall posts, location check-ins and social media references. Analytics, however, are only available, starting with the Standard plan.

If you run into a problem building your app or just want help before you start building your app, Shoutem offers short video tutorials, articles and FAQs you can turn to. For specific questions, you can reach a Shoutem rep by emailing the company. Unfortunately, live chat or phone support aren't offered.

Shoutem provides a great balance of features. The app creation tools are easy to use. However, there is an extra step involved if you're creating an app for tablets versus one for a smartphone. We liked Shoutem's feature that allows clients to promote their app on their website, plus the detailed analytics tell you a lot about who is downloading and using your app. While it doesn't yet offer progressive web apps, for businesses looking to create and publish a native iOS or Android app themselves or that want to tap the expertise of a team of app developer without spending themselves into oblivion, Shoutem is a good option for creating an eye-catching, full-featured app.

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Shoutem

Shoutem

The Best App Maker and Development Solutions of 2019

The Verdict

For small businesses looking for an easy, no-code app maker, Shoutem is a worthwhile contender. It offers an easy drag-and-drop platform and stellar analytics.

Mona Bushnell
Mona Bushnell
Mona Bushnell is a New York City-based staff writer for Business.com and Business News Daily. She has a Bachelor of Arts in writing, literature, and publishing from Emerson College and previously worked as an IT technician, copywriter, software administrator, scheduling manager, and editorial writer. Mona began freelance writing full time in 2014 and joined Business News Daily in 2017. She covers business technology and reviews CRM systems.