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Silverback Strategies Review

By
Matt D'Angelo
,
business.com writer
|
Nov 30, 2018
Home
> Marketing
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Silverback Strategies is a digital marketing agency that specializes in pay-per-click (PPC) management. Silverback Strategies is our pick for the best overall PPC management service. Of the services we evaluated, only Silverback provides a personalized service tailored to the needs of each client. Its dedicated account managers work with you throughout the entire PPC management process. The company will work closely with you to pick the best keywords and optimize your bid management for great ad placement.

Silverback Strategies

Silverback Strategies

The Best Internet Marketing and PPC Management Services of 2019

The Verdict

Silverback Strategies is a great personalized pay-per-click management service. The attention and care you receive ensures you target the best customers for your business.

View all our recommendations for internet marketing services and PPC management on our best picks page.

Partnering with Silverback means getting personalized attention to build leads and increase sales. The company also provides social media marketing, SEO tools and other marketing features. Silverback is a full-service marketing agency. Its representatives are accredited by Google, Bing and Facebook, so your PPC offering will be backed by a knowledgeable service.

While Silverback has impressive accreditations, it does not have a Better Business Bureau page. Many of the companies we reviewed are accredited or at least have a letter grade with the BBB. While it lacks a BBB profile, Silverback has 4.5 out of 5 stars on Facebook. These reviews indicate Silverback Strategies is a solid company with good services. Silverback provides dedicated account managers to all of its clients, but you can also access support through email and phone. These support options are standard among other companies we reviewed.

Pricing and Plans

Silverback does not list pricing on its website, so you'll have to contact the company to get an idea of how much it will cost your business. Silverback provides personalized services, so its pricing will likely vary based on your business's needs. This means that the length of your agreement will also vary based on your business's needs and what Silverback requires.

The company provides purposeful service, so if you're looking for a month-to-month, plug-and-play-type service, it may be better to look elsewhere. The biggest highlight of Silverback's services is its dedicated account managers who can help you build your PPC offering.  This is especially ideal for business owners who have limited experience in this area.

Services

  • PPC Offering: Silverback provides personalized attention on keyword research, audience insights, account build out, campaign targeting, ad copywriting, e-commerce feed set up and optimization and advanced reporting.
  • SEO: Silverback provides competitive analysis, technical audits, keyword research, keyword mapping, keyword matrices, monthly reporting and a site-migration checklist. You can view Silverback's full SEO offering here.
  • Social Tools: Silverback offers audience research, editorial strategy, asset production, blogging services, social media management, link building, influencer marketing and monthly reporting. Silverback's full social media marketing offering can be viewed here.
  • Design: If you partner with Silverback, you'll also have access to experts who can help you design web and landing pages.
  • Reporting Features:Silverback builds reporting features into all its services. Because you'll be working closely with account managers, you'll be able to review analytics and data to improve your service.

Pros and Cons

Pro

  • Silverback provides personalized attention.
  • It is a full-service agency, and its features are some of the best of any company we reviewed.

Con

  • Its pricing is not listed on its website.
  • Silverback Strategies' customer service isn't open 24/7 and doesn't offer live chat. When contacting a sales representative, we had no problem reaching a knowledgeable person. However, with just one person answering the line, they were busy and unable to answer our questions at that time. The rep scheduled a time for us to call back, but when we did, they were busy again. On our third call, we were finally able to get answers to our questions. However, when you sign on with Silverback Strategies, you'll receive an account manager whom you can contact at any time.

Support and Customer Service

You can reach Silverback through phone and email, although it doesn't provide live chat. You will, however, have a dedicated account manager, so you'll have personalized support and attention to your business's services.

Silverback Strategies is a great service for businesses looking for PPC management. These PPC specialists can create custom PPC marketing campaigns. Account managers only work on a few accounts at a time, which ensures your account gets the time and dedication needed for successful campaigns.

With years of experience, these account managers understand the ins and outs of search engines and social network marketing. They can adjust campaigns to meet your needs and better target the best customers for your business. If you are solely looking for PPC management service, Silverback Strategies is a solid choice.

Editor's note: Looking for an internet marketing service for your business? Click the Compare Quotes button below to have our vendor partners contact you with information.

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Silverback Strategies

Silverback Strategies

The Best Internet Marketing and PPC Management Services of 2019

The Verdict

Silverback Strategies is a great personalized pay-per-click management service. The attention and care you receive ensures you target the best customers for your business.

Matt D'Angelo
Matt D'Angelo
Matt D'Angelo is a staff writer covering small business for Business.com and Business News Daily. After graduating from James Madison University with a degree in journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications. In addition to his writing and reporting, Matt edits articles. He reviews small business services, including PEOs, small business loans and GPS fleet tracking services. He's been with Business.com and Business News Daily since 2017.