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Silverback Strategies Review

Sean Peek
Sean Peek

Silverback Strategies is a top PPC management tool because analysts provide personalized services every step of the way. They work with you to ensure you receive the right service for your company's goals. The account managers know the ins and outs of search engine and social media marketing, and they can adjust campaigns to fit your needs. When building a PPC strategy, you need reliable access to experts to help you plan, and Silverback Strategies provides exemplary attention and customer service. Silverback Strategies' proven track record makes the company an ideal choice for small businesses.

Silverback Strategies

Silverback Strategies

The Best Internet Marketing and PPC Management Services of 2020

The Verdict

The attention and care you receive from Silverback Strategies ensures you target the best customers for your business. It earns our pick for best PPC management tool.

Silverback's strategy is proactive and personalized to each company. Your account manager can help you choose the best keywords, optimize bid management for ad placement and maximize your return on investment. Silverback also offers a range of other internet marketing services to support your PPC efforts.

Silverback Strategies Pricing

Silverback Strategies does not list pricing on its website, so you'll have to contact the company to get an idea of how much it will cost your business. Silverback provides personalized services, so pricing and contract terms will vary based on your business's needs. 

The company provides purposeful, highly individualized service, so if you're looking for a month-to-month, plug-and-play solution, it may be better to look elsewhere. The biggest highlight of Silverback's services is the dedicated account managers who can help you build your PPC campaign, which is ideal for business owners who have limited experience in this area.

Silverback Strategies Features

Silverback Strategies offers a wide range of internet marketing services, including the following:

  • PPC: Silverback provides personalized attention for your keyword research, audience insights, account buildout, campaign targeting, ad copywriting, e-commerce feed setup and optimization, and advanced reports.

  • SEO: Silverback provides competitive analysis, technical audits, keyword research and mapping, keyword matrices, monthly reports, and a checklist for your site migration.

  • Social tools: Silverback handles your content, audience research, editorial strategy, asset production, blogging services, social media management, link building, influencer marketing and monthly reporting.

  • Web design: If you partner with Silverback, you'll have access to experts who can help you design webpages and landing pages.

  • Reporting features: Silverback builds reporting features into all of its services. Because you work closely with account managers, you can review analytics and data from your campaigns to improve your strategy and get more out of the service.

Silverback Strategies Pros

Silverback's personalized nature makes it an ideal partner for companies of all sizes looking to build out a marketing and PPC campaign as a major part of their business. As opposed to more hands-off, software-based initiatives, Silverback Strategies helps you develop your PPC management plan every step of the way. In addition, Silverback is a full-service agency with some of the best features of any internet marketing company we reviewed.

Silverback Strategies Cons

One potential negative of Silverback Strategies is that it doesn't list pricing online. This is true of most custom services in the internet marketing space, but it would be nice to get an idea without having to speak to a representative. 

Another downside is that Silverback Strategies' customer service isn't open 24/7 and doesn't offer live chat. When contacting the sales department, we had no problem reaching a knowledgeable person. However, because the rep was the only one answering calls, they were busy and unable to answer our questions at that time. This is challenging when you first try to get information and sign up, but once you sign on with Silverback Strategies, you'll receive an account manager to contact at any time.

Silverback Strategies Customer Support

You can reach Silverback Strategies by phone and email, but the company doesn't provide live chat. You will, however, have a dedicated account manager once you sign up, so you'll get personalized support and attention to your business.

Silverback Strategies

Silverback Strategies

The Best Internet Marketing and PPC Management Services of 2020

The Verdict

The attention and care you receive from Silverback Strategies ensures you target the best customers for your business. It earns our pick for best PPC management tool.

Sean Peek
Sean Peek,
business.com Writer
Sean Peek is a writer, small business owner and SEO specialist. He began his career in digital marketing as a freelance writer in 2013 and has over five years of experience in the B2B space. You can learn more at lightningmediapartners.com.