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Silverback Strategies Review

By Matt D'Angelo, business.com Writer | Updated Oct 24, 2019

Silverback Strategies is a personalized digital marketing agency that specializes in pay-per-click (PPC) management. It has one of the more extensive PPC management offerings of the companies we reviewed. It's also one of the few PPC management companies we reviewed that offers personalized services to all its clients. This highly personalized attention earns it our pick for best PPC management tool.

Silverback Strategies

Silverback Strategies

The Best Internet Marketing and PPC Management Services of 2020

The Verdict

The attention and care you receive from Silverback Strategies ensures you target the best customers for your business. It earns our pick for best PPC management tool.

View all our recommendations for internet marketing services and PPC management on our best picks page.

If you partner with Silverback Strategies, it'll provide marketing experts for your business at every step of the journey. That means developing strategy, implementing services and testing results. It has a storied portfolio of successful clients, and this company makes a lot of sense for both growing and established businesses. As part of its services, Silverback Strategies will work closely with you to pick the best keywords and optimize your bid management for great ad placement.

Silverback gives you individual attention to build your leads and increase your sales. The company also provides social media marketing, SEO tools and other marketing features. Silverback is a full-service marketing agency. Its representatives are accredited by Google, Bing and Facebook, so your PPC campaign will be backed by a knowledgeable service.

While Silverback has impressive accreditations, it does not have a Better Business Bureau page. Many of the companies we reviewed are accredited or at least have a letter grade with the BBB. While it lacks a BBB profile, Silverback has 4.5 out of 5 stars on Facebook. These reviews indicate Silverback Strategies is a solid company with good services. Silverback provides dedicated account managers to all of its clients, but you can also access support through email and phone.

Silverback Strategies Pricing and Plans

Silverback does not list pricing on its website, so you'll have to contact the company to get an idea of how much it will cost your business. Silverback provides personalized services, so its pricing and contract terms will likely be based on your business's needs.

The company provides purposeful, highly individualized service, so if you're looking for a month-to-month, plug-and-play sort of solution, it may be better to look elsewhere. The biggest highlight of Silverback's services is its dedicated account managers who can help you build your PPC campaign, which is ideal for business owners who have limited experience in this area.

Services

Silverback offers a wide range of internet marketing services, including the following:

  • PPC: Silverback provides personalized attention for your keyword research, audience insights, account build-out, campaign targeting, ad copywriting, e-commerce feed setup and optimization, and advanced reports.

  • SEO: Silverback provides competitive analysis, technical audits, keyword research and mapping, keyword matrices, monthly reports, and a checklist for your site migration. You can view Silverback's full SEO offering here.

  • Social tools: Silverback handles your audience research, editorial strategy, asset production, blogging services, social media management, link building, influencer marketing and monthly reporting. You can read about its full social media marketing service here.

  • Web design: If you partner with Silverback, you'll have access to experts who can help you design web and landing pages.

  • Reporting features: Silverback builds reporting features into all its services. Because you'll be working closely with account managers, you'll be able to review analytics and data from your campaigns to improve your strategy and get more out of the service.

Pros and Cons

As our pick for the best PPC tool, Silverback has many positives. Leading the way is the personalized attention you receive. Silverback's personalized nature makes it an ideal partner for companies of all sizes looking to build out a marketing and PPC campaign as a major part of their business. As opposed to more hands-off, software-based initiatives, Silverback Strategies is there to help you develop your PPC management plan every step of the way. In addition, Silverback is a full-service agency, and its features are some of the best of any company we reviewed.

This all means you'll get a committed partner for developing your marketing plans and goals, but it also means that pricing may be high or differently structured compared to generic PPC software. One potential negative of Silverback is that its pricing is not listed on its website. This is true of most custom services in the internet marketing space, but it would be nice to at least get an idea of what fees you may be looking at without having to call and speak to a representative.

Another downside is that Silverback Strategies' customer service isn't open 24/7 and doesn't offer live chat. When contacting the sales department, we had no problem reaching a knowledgeable person, but since they were the only person answering the line, they were busy and unable to answer our questions at that time. They scheduled a time for us to call back, but when we did, they were busy again. On our third call, we were finally able to get answers to our questions. This is an annoyance when you first try to get information and sign up, but once you sign on with Silverback Strategies, you'll receive an account manager whom you can contact at any time.

Customer Support

You can reach Silverback by phone and email, but it doesn't provide live chat. You will, however, have a dedicated account manager once you sign up, so you'll get personalized support and attention to your business.

Silverback Strategies is a great service for businesses looking for PPC management. Its PPC specialists can create custom PPC marketing campaigns for your business. Account managers only work on a few accounts at a time, which ensures your account gets the time and dedication necessary for successful campaigns. With years of experience, these account managers understand the ins and outs of search engines and social network marketing. They can adjust campaigns to meet your needs and better target the best customers for your business. If you are solely looking for PPC management, Silverback Strategies is a great choice.

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Silverback Strategies

Silverback Strategies

The Best Internet Marketing and PPC Management Services of 2020

The Verdict

The attention and care you receive from Silverback Strategies ensures you target the best customers for your business. It earns our pick for best PPC management tool.

Matt D'Angelo: Contributing Writer
Matt D'Angelo,
business.com Writer
See Matt's Profile
I'm a staff writer for Business.com and Business News Daily. I cover various small business topics, including technology, financing and marketing.