By Saige Driver, business.com Writer | Updated Dec 19, 2019
When choosing a text message marketing service for your small business, you want to find one that offers a user-friendly dashboard, automation tools, custom keywords and contact management tools, all of which help you create engaging text message marketing campaigns. SlickText is our pick for best text message marketing service for small businesses because it has all the tools a small business needs to create professional text message campaigns. It also has a free plan for small businesses that are just starting with their texting campaigns.
To view all our recommendations for Text Message Marketing Services, visit our best picks page.
SlickText offers more than nine plans with pricing to suit small and large businesses alike.
All plans come with unlimited contacts. With a paid plan, any texts you didn't use, SlickText rolls them over to your next billing cycle. SlickText bills monthly, and you can upgrade, downgrade or cancel your plan at any time. Here's more about SlickText's plans:
- The Freebie plan includes 50 texts per month, one text word and unlimited contacts.
- The Basic plan is $29 per month, includes 500 texts per month and two keywords. You can also send picture messages, texts rollover every month, and you have access to live chat support.
- The Step-Up plan costs $49 per month. This plan includes 1,000 texts per month and four text words. Along with The Basic plan features, you receive an individual training session with one of SlickText's reps.
- The Lil Bro plan costs $79 per month and includes 2,000 texts per month and six text words.
- The Big Bro plan is $139 per month and includes 3,600 texts per month and eight text words.
Higher-priced plans range in cost from $189 and $1,250 per month and come with a maximum of 50,000 texts. SlickText also offers a custom plan for businesses that need more messages or keywords.
Ease of Use
When you sign up for a free account, SlickText explains how to get started with the service. There are videos on how to create and use your account. SlickText walks you through the steps of reserving a keyword and setting up an auto-reply message for the text word.
After you set up a keyword, you can start adding contacts, send text messages, view text words and analytics, run contests and browse through marketing tools, such as marketing flyers, opt-in web forms and text surveys.
If you have questions, SlickText's help center covers a range of topics in depth. You can also reach a rep by email, live chat or by calling their toll-free number.
The dashboard is very intuitive and user-friendly. It took us less than 10 minutes to create an opt-in form, add a few contacts and send a message.
Once your messages have been sent, SlickText's analytics tell you how many people received your text and subscriber activity 24 hours after your messages were sent.
Analytics and reports: Analytics is a vital text message marketing tool, informing you what campaigns are working and what you need to improve on. SlickText's analytics track useful insight such as opt-ins, opt-outs, geographical statistics and link tracking.
Automation: SlickText offers an automation tool that saves you time and makes it easy to send the right messages to the right people. You can preschedule a text message marketing journey to be sent at a specific date and time in the future. Automated campaigns can also be scheduled so they are sent based on certain triggers, or you can set up action-based drip campaigns.
Autoresponders: In addition to its automation tool, SlickText offers autoresponders. This makes it easy to respond to a new customer. When a new customer is added to your contact list, for example, you can craft an automated response, such as a welcome message or welcome promotion.
Contact management: SlickText offers contact management tools that automatically update your subscriber list, removing inactive numbers. This is helpful because you're not wasting credits on people who won't receive your texts. SlickText's system also lets you upload existing subscriber lists, or you can manually input individual numbers. The contact upload option is only available for customers that have a paid plan; SlickText reps can help you take your existing subscriber list and upload it into their platform.
Customization: With SlickText, you can send personalized messages. The platform collects data on each contact, including their birthday, email addresses, full name, etc., which gives your small business a number of opportunities with your marketing campaigns.
Free incoming text messages: With SlickText, you're charged only for the messages you send.
Integrations: SlickText offers integrations with email and Facebook as well as Shopify and Zapier.
Mass text messages: With SlickText, you can send SMS messages to a large group of contacts at the same time. Further, you can organize contacts into specific groups and then send a targeted mass text. This is helpful if you want to send texts to specific customers, such as coupons to new subscribers or an alert about an upcoming sale.
MMS messaging: One of the features we especially liked about SlickText is that it has advanced features, including picture messaging. You can attach pictures, audio clips and videos to your messages. You can also send messages with up to 1,600 characters.
Mobile app: SlickText has a mobile app for both Android and Apple users. This is helpful for business owners who want to access the dashboard and manage text campaigns while they are on the go.
Mobile keyword signup: Like other text message marketing companies we evaluated SlickText offers custom, mobile keywords. When a person texts your custom keyword to a short phone number, they are added to your contact list. After opting in, clients receive an automatic response. You can use different keywords, which allows you, for example, to add people to different segmented lists.
Segmentation: With SlickText, you can collect information on your subscribers and segment them into lists. For example, if you are a clothing retailer, you can distinguish customers who, say, are interested only in women's items versus shoppers who are interested in men's clothing. You can then use that specific customer list to advertise a promotion you are running on women's clothing items.
Scheduling: The best text message marketing companies, including SlickText, offer scheduling tools that make it easy to plan and send messages in advance, such as appointment reminders. With this feature, you can relax knowing your campaigns are scheduled. You can set up a single message, schedule several months at once or automate messages by scheduling them on repeat.
Surveys: Not all of the services we evaluated allow you to send surveys to contacts. (Some only allow you to send a link to a survey that you created through another platform, e.g., SurveyMonkey.) With SlickText, you can send text-to-vote and SMS surveys to gain customer feedback. You can also create multi-question surveys and collect data on your subscribers.