SpyFu is an SEO tool that lives up to its name, as it "spies" on your competitors' strategies and SEO history to give you an edge with keywords, rankings and pay-per-click (PPC) campaigns. SpyFu especially stands out for its PPC research, in that it researches new opportunities for campaigns based on data it collects.
It researches your competitions' keywords that you may not currently use in your SEO campaigns and highlights them for you. You can also use the data provided by SpyFu to learn (and benefit) from your rivals' mistakes. SpyFu collects data from your competitors and lets you know what keywords have been unsuccessful for them. This insight can help you by identifying the same problematic keywords that might similarly be impeding the visibility and ranking of your own web site.
SpyFu claims it crawls over 75 million domains and indexes over 5 billion results. While this is, of course, not 100 percent inclusive of every potential competitor, this is a substantial pool of domains from which SpyFu can draw data to assist you in your SEO campaign. Using SpyFu, you can purchase PPC ads more confidently due to the data this SEO analysis tool can give you.
This application can spy on your competitors for SEO research purposes as well. It investigates your competitions' keyword campaigns, which can give you an advantage in your own SEO strategy. SpyFu lets you know all of your opponents' data in helpful reports, which you can brand with your company logo and other company-related information. This can be useful if you sell or share these SEO reports.
You can use the data collected by SpyFu not only to compete with other companies but also to work with them. Using contact information, you can reach out to other online businesses for potential back-linking opportunities, which is another way to improve your SEO status.
SpyFu is an SEO monitoring tool that can help you gather information on your competition, specifically on their PPC and SEO campaigns. You can learn from the triumphs and mistakes of your competitors and create a successful SEO strategy for your own business, especially with PPC campaigns.
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