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Trumpia Review

By
Saige Driver
,
business.com writer
|
Apr 03, 2019
Home
> Marketing
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Trumpia has a long list of comprehensive text message marketing tools, such as list segmentation, drip campaigns, autoresponders, data capture and contact management tools. It has all the tools the best companies have; however, its plans are designed for enterprise-level businesses. While it has great features, its plans are considerably more expensive than other services. Trumpia also doesn't have a free trial, but it offers a couple of demo videos. 

Trumpia

Trumpia

The Best Text Message Marketing Services of 2019

The Verdict

Trumpia has every tool businesses need to create successful text message campaigns, but its plans are expensive and geared toward enterprise-level businesses.

To view all our recommendations for Text Message Marketing Services, visit our best picks page.

Pricing

Trumpia offers transparent pricing. However, the service doesn't have a free trial, which is standard for most text message marketing companies. Trumpia has five plans: Standard, Professional, Small Enterprise, Medium Enterprise and Large Enterprise. 

All Trumpia plans come with core features (view a list of those core features here), online support, automation and premier support. Plans also come with an omnichannel dashboard where you can manage multiple channels on a single platform. Unused text message credits roll over and are good for up to one year. 

  • The Standard plan is $195 per month and comes with one user account, 5,000 text message credits, five keywords and 12,000 email messages. 
  • The Professional plan is $495 per month. This plan comes with three user accounts, 15,000 SMS credits, 10 keywords and 32,000 email messages. Along with core features, this plan includes enterprise features like subaccounts and credit allocation. 
  • For $995 per month, the Small Enterprise plan comes with 10 user accounts, 40,000 SMS credits, 20 keywords and 80,000 email messages. This plan comes with customized campaign consulting, priority support, and automatic scoring and tracking. 
  • The Medium Enterprise Plan is $1,895 per month. It includes all of the Small Enterprise Plan features and lifecycle engagement automation planning. It includes 20 subaccounts, 100,000 SMS credits, 50 keywords and 200,000 email messages. 
  • The Large Enterprise Plan is $3,995 per month and includes 50 subaccounts, 225,000 SMS credits, unlimited keywords and 450,000 email messages. 

Ease of Use

Trumpia doesn't offer a free trial, which most plans provide. However, it has demo videos on its website, though the demo video shows a somewhat hard-to-use, outdated platform. 

Trumpia also has tutorials, webinars, a blog and FAQs on its website. You can reach customer support via text message, phone or email.

Trumpia Features

Analytics and reporting: Analytics and reporting should be an important part of every text message marketing campaign; it helps you determine what campaigns are successful as well as what areas need improvement. Trumpia's Report Manager gives you a comprehensive view of analytics, such as who received the message, the number of successfully sent messages, the number of failed messages, the number of subscribers who opted out, demographic information, voting results, etc. 

Automated campaigns: With Trumpia, you can create and carry out message campaigns. Once you set up a campaign, the software will do the rest. Campaigns can be scheduled a few minutes to weeks in advance before being carried out. Further, you can set a condition for a campaign, such as if the user texts your keyword, clicks a link, responds to messages or completes a survey. Once the condition is triggered, Trumpia sends automated text messages. 

Autoresponders: The best text message marketing companies make it easy to stay in contact with your subscribers. With Trumpia's auto-response tools, your contacts automatically receive a message when they opt in to your mobile keywords. To use this feature, you must create a message for each keyword. You can have different mobile keywords with different corresponding autoresponders. Autoresponders can be welcome messages, a link to your website or promotions. 

Contact management: In addition to analytics, contact management tools are essential for carrying out successful text message marketing campaigns. Trumpia's tools help you build and maintain an accurate, strong contact list. Trumpia's tools automatically remove contacts when they opt out; it also scans your list, removing international numbers and invalid numbers. It's also easy to upload contacts. If you have an existing contact list, you can upload it at once, or you can manually input numbers individually. 

Customization: The most successful text message marketing campaigns are personalized and targeted. With Trumpia's data capture tools, you can collect data on your contacts by asking questions and capturing their responses. You can collect a range of data like a contact's full name, the region they are located in, their interests, etc. 

Landline texting: The best text message marketing companies offer landline texting. This tool is helpful because customers can text your business phone number. You won't need two different phone numbers, and customers won't get confused about what number to call and text. 

MMS messaging: Comprehensive text message companies have multimedia messaging capabilities. With Trumpia's tools, you can send picture and video messages. 

Mobile keywords: Mobile keywords are an important tool that all text message marketing companies offer. Keywords help you manage contact lists, opt-ins and sometimes automated campaigns. Trumpia's mobile keywords make it easy for subscribers to opt in to receive messages, discounts, etc.. All they have to do is text your keyword to your phone number. Keywords can also be used to trigger automated journeys. 

Segmentation: Segmentation tools make it easy to send the right message to the right person. With Trumpia's segmentation capabilities, you can use data you've collected to send targeted messages. If you want to send a promotion or text message campaign, select which specific group you want to send your specific message to. You can segment lists based on interests and past performance. 

Surveys: Businesses should always look for ways to gather customer feedback. With Trumpia's text-to-vote features, you can send polls to gather feedback. Some text message companies don't offer surveying capabilities, but with Trumpia you can.

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Trumpia

Trumpia

The Best Text Message Marketing Services of 2019

The Verdict

Trumpia has every tool businesses need to create successful text message campaigns, but its plans are expensive and geared toward enterprise-level businesses.

Saige Driver
Saige Driver
Saige received her Bachelor’s degree in Journalism and Telecommunications from Ball State University. She is the social media strategist for Business.com and Business News Daily. She also writes reviews and articles about social media. She loves reading and her beagle mix, Millie.